Scribd Logo
Upload

Welcome to Scribd!

  • 1.6 Unit 1

    Uploaded by

    jayashetty_985318136
    8 views6 pages
    This document outlines careers available in marketing research, including promising opportunities with marketing research firms as well as in-house marketing research departments of large companies. It describes some of the common positions such as vice president of marketing research, research director, project manager, statistician, and operational supervisor. The most common entry-level position for those with a bachelor's degree is an operational supervisor, who is responsible for supervising fieldwork, data editing, coding, and may also assist with programming and data analysis.

    Original Description:

    Original Title

    1.6_Unit_1

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines careers available in marketing research, including promising opportunities with marketing research firms as well as in-house marketing research departments of large companies. It describes some of the common positions such as vice president of marketing research, research director, project manager, statistician, and operational supervisor. The most common entry-level position for those with a bachelor's degree is an operational supervisor, who is responsible for supervising fieldwork, data editing, coding, and may also assist with programming and data analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views6 pages

    1.6 Unit 1

    Uploaded by

    jayashetty_985318136
    This document outlines careers available in marketing research, including promising opportunities with marketing research firms as well as in-house marketing research departments of large companies. It describes some of the common positions such as vice president of marketing research, research director, project manager, statistician, and operational supervisor. The most common entry-level position for those with a bachelor's degree is an operational supervisor, who is responsible for supervising fieldwork, data editing, coding, and may also assist with programming and data analysis.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Department of BBA

    Semester: IV
    Marketing Research
    (UM21BB245BA4)

    Unit 1
    Outline

    Careers in Marketing Research


    Outline

    Careers in Marketing Research

    Promising career opportunities are available with marketing research


    firms (e.g., the Nielsen Co., Burke, Inc., The Kantar Group).

    Equally appealing are careers in business and nonbusiness firms and


    agencies with in-house marketing research departments (e.g., Procter
    & Gamble, Coca-Cola, GM, the Federal Trade Commission, United
    States Census Bureau). Advertising agencies (
    Outline

    Careers in Marketing Research

    Some of the positions avail- able in marketing research include vice


    president of marketing research, research director, assis- tant director
    of research, project manager, statistician/data processing specialist,
    senior analyst, analyst, junior analyst, fieldwork director, and
    operational supervisor
    Outline

    Careers in Marketing Research

    The most common entry-level position in marketing research for people with
    bachelor’s degrees (e.g., BBA) is an operational supervisor. These people are
    responsible for supervis- ing a well-defined set of operations, including
    fieldwork, data editing, and coding, and may be involved in programming and
    data analysis
    Thank You

    You might also like