1. Define the key terms listed above.

Q2. What are the differences between consumer and industrial goods, and what are the
implications for international marketing?

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Q3. Discuss how the various stages of economic development affect the demand for industrial
goods.
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4. “Industrialization is typically a national issue, and industrial goods are the fodder for industrial
growth.” Comment.

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5. “The adequacy of a product must be considered in relation to the general environment within
which it will be operated rather than solely on the basis of technical efficiency.” Discuss the
implications of this statement.

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7. What roles do service, replacement parts, and standards play in competition in foreign
marketing? Illustrate.

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8. Discuss the role industrial trade fairs play in international marketing of industrial goods.

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9. Describe the reasons an MNC might seek an ISO 9000 certification.
11. Discuss the competitive consequences of being ISO 9000 certified.

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12. Discuss how the characteristics that define the uniqueness of industrial products lead naturally
to relationship marketing. Give some examples.

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13. Discuss some of the more pertinent problems in pricing industrial goods.

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15. Select several countries, each at a different stage of economic development, and illustrate how
the stage affects demand for industrial goods.

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18. Discuss the international market environment for business services

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