CRM ASSIGNMENT 4: MAGAZINE ADVERTS

REEJA BAIG
SP19-BBA-247
A . Advertising is all around us!

We are surrounded by all sorts of adverts all the time. How many types can you think of?

Brainstorm as many types of advertising as you can! Begin with the examples below:

Ans. Some of the types of advertising are:

1. Print Media Ad: Advertisements printed on paper, such as those found in newspapers
and magazines, are known as print advertising. Consumers will have a better visual
experience with magazine advertising. Specialty magazines can assist a business in
reaching out to a specific demographic or type of person. These magazines' full-page
opportunities allow for greater color and high-production photographs.
2. ‘Junk’ mail: Advertising mail, also known as "junk mail," in many households, is the
transmission of promotional materials to postal mail receivers. Circulars, catalogs,
credit card applications, and other commercial promotional materials delivered to a
house or company are examples of this.
3. Radio adverts: Another form of broadcast advertising is radio, which airs commercials
during commercial breaks. Radio allows for the recurrence of commercials, which can
help organizations gain customer familiarity. Companies may find out which radio
stations are popular with their target clients and at what times of day they listen to
them by doing research.
4. TV adverts: Companies sell their products or services using 20-, 30-, or 60-second TV
ads in television advertising, which is a sort of broadcast advertising. It is costly, but it
allows businesses to repeat their adverts regularly. The price of airing a television
commercial varies depending on the time of day and the geographic reach.
5. Cricket teams: Use of cricket teams in advertising
6. Billboard posters: A billboard is a huge outdoor advertising structure that is generally
located in high-traffic areas like along busy roads. Passing pedestrians and motorists
are exposed to big advertisements on billboards. Typically, billboards are used to
develop businesses or promote new products.
7. Direct mail advertising: Direct mail is a sort of print advertising in which adverts are
mailed to customers. Brochures, catalogs, newsletters, and fliers are some examples.
Because ads are distributed via a direct mailing list, this strategy allows businesses to
identify a more targeted market than other print advertising forms. A leaflet
announcing the grand launch of a hair salon, for example, maybe created. They can
then send the flyer to a list of residents within a five-mile radius of the salon. The
owner might also include a discount voucher with the mailer to attract new clients.
8. Podcast advertising: Companies can sponsor podcasts or have adverts for their
products or services aired during episodes via podcast advertising. Ads are typically
played at the beginning, middle, and finish of podcast episodes. Companies can
research which podcasts are most popular with their target audience, similar to radio
advertising. Some podcast hosts read from a script provided by the firm or write their
own, which can be a fun way for listeners to consume commercial content.
Frequently, businesses will provide a discount code to podcast listeners. This code can
assist firms to analyze how effectively this advertising campaign performs depending
on its utilization, in addition to recruiting new customers.
9. Mobile advertising: Any mobile device with internet access, such as a cellphone or
tablet, can be used to target consumers with mobile advertising. Consumers may see
these adverts on social media, websites, or apps. A consumer playing a mobile game,
for example, may see advertisements for other games in between rounds of
gameplay. The advantage is that consumers can see these adverts no matter where
they are. Companies may be able to target people based on their geographical
location if people activate location settings. Companies can also use QR codes to
combine mobile advertising with print advertising. Consumers can scan QR codes with
their mobile devices when they see them in magazines. It may then direct them to the
brand's website or provide them with a discount code.
10. Social media advertising: Companies may target certain audiences via social media
advertising. They have the option of paying for platforms or using more natural means
like re-sharing and likes. Online influencers, bloggers, and celebrities are also used by
businesses to make posts that promote their brands or products. These low-cost
methods aid in the promotion of their brand.
11. Native advertising: Native advertising is a sort of digital advertising in which
advertisements are designed to blend in with the rest of the page's content. Because
the offered product typically blends in with the other results, pay-per-click
commercials can be considered native advertising. Businesses choose this style
because, unlike display advertising, it does not interrupt the user's experience.
Sponsored articles may be included on a website that publishes articles regarding
professional development, for example. These articles appear to be the same as
those written by the site's writers and editors, but they were written by a company
aiming to advertise its products or services. A reader can come upon an article about
time management suggestions and later realize it's a sponsored piece from a firm
that provides time-tracking software. In this case, the corporation would almost
certainly mention or advertise its software in the piece.
12. Display advertising: Display advertising is a sort of online advertising that uses
recognizable advertisements. Banner ads across the tops and sides of web pages, as
 well as pop-up ads, are examples. Video advertising that shows before or during
streaming video content is another example. Users are encouraged to click on display
advertisements to visit a company's website and, in many cases, make a purchase.
These commercials are widely distributed online, which might make them difficult for
consumers to ignore. Remarketing, often known as retargeting, is a technique used in
display advertising. When visitors visit a brand's website, they frequently accept
browser cookies that enable the site to follow their movements. If a user does not
purchase on the site, the brand may target that person and put advertising for their
items on other websites to remind them to come back and purchase the item.
13. Outdoor advertising: Consumers encounter advertisements outside their homes,
which is referred to as outdoor advertising. As a result, this sort of advertising is
commonly referred to as "out-of-home." Billboards and advertisements seen in public
places or on public vehicles, such as the sides of buses or inside subway cars, are
examples. The goal of outdoor advertising is to capture the attention of a big
audience. Typically, these advertisements aid firms in increasing brand awareness
within a specific geographic area. The amount of space given to outdoor
advertisements, as well as the amount of time a consumer spends viewing them,
maybe limited. To make the message easy to understand, these commercials usually
employ bold visuals and less text.
14. Guerrilla advertising: Guerrilla marketing refers to less traditional means of attracting
attention that is typically low-cost and involves inventive strategies. Ambient
advertising is a popular method in this area, in which a corporation inserts
advertisements in public places in an unusual way. Instead of advertising on a bus
stop, a business might paint a mural on the pavement to promote its services. This
form of advertising can occasionally encourage public participation or interaction. For
instance, the campaign can invite people to take a photo with the ad and share it on
social media with the hashtag #ad. That's why guerrilla marketers strive for eye-
catching ads to persuade customers to connect with their material. Companies can
create brand awareness through word-of-mouth advertising, which is both effective
and cost-efficient.

B . The Ingredients of an Advert

Advert Introduction It is for the Product – Skechers in its
(What is it for? Which magazine did you find Campaign - Arch Fit 2020. The magazine I
it in?) found it in was Cosmopolitan.

The graphics The graphics include different colors of the

The brand (the product being sold)
sketchers along with their features and
benefits. It also includes a model wearing
those sketchers.
Q, Is there a picture of the product for sale?
How important is it to the advert as a
whole?
Consider the brand name and packaging.
Ans. Yes, there is a picture of a product for
sale i.e. the sketchers which is an American
footwear company. It is the third-largest
athletic footwear brand in the United States.
It is important as this advert would help
increase sales and brand awareness among
the public. The features and benefits are as
follows:
Skechers Arch Fit - Certified by a Podiatrist
Arch Support

Characters
Story
Reminders of other media
Context (where the advert is)
Target Audience (who the advert is aimed
at)
Motivation (how the advert tries to
persuade the target audience
The ad as a whole
The copy (the writing)
Features and Benefits of the Ultimate
Comfort Solution:
- The form was created by a podiatrist.
- Arch support that is comfortable
- Insolde's shape was created using over 20
years of data.
- Machine Washable Merchandise
Skechers.com
This advert features the Model - Brooke
Burke who is the face of Skechers Arch Fit
ads (2020) and has been able to join the
ranks of fellow celebrity models including
Demi Lovato and Kim Kardashian.
There is no story being shown in the ad.
Yes, it reminds me of other shoe brand
adverts
Yes, the advert fits in the magazine,
Cosmopolitan as Cosmopolitan is an
American monthly fashion and
entertainment magazine for women. It was
first published in New York City in March
1886 as a family magazine.
Breakout people who are noted for their
tenacious and rebellious nature. They desire
to shame those who have wronged them
and exact vengeance.
The company strives to entice clients by
maintaining a sense of mystery. It implies
that the things they sell are unique and have
never been sold or told to anybody else. The
brand hopes to make its clients feel special in
this way. They make their customers feel like
insiders by using scarcity and exclusivity to
make their items more desirable.
The ad motivates me to be athletic. I would
purchase this product because of the
features and benefits mentioned.
Skechers invests a lot of time and attention
into its marketing and branding tactics,
which is why their tagline is "Unseen."
"Untold. Unsold,". "This tagline, in my
opinion, arouses a fascinating curiosity in the
buyer. It encourages you to ponder and use
your imagination to discover the brand's
wide range of products. Unseen, untold, and
unsold items pique a buyer's attention and
make them want to learn more about the
unknown.