Brand Identity

Ginnus has its brand identity in its initial stages as we are yet to launch our brand. We aim to
communicate a sense of belonging and high quality to everyone as we target all classes of
people of Pakistan with different prices making it affordable for all . We aim to evoke
feelings of inclusion and connection in our customers . Due to this, we want to develop an
identity where when a customer wears our product, they know all their needs and wants are
met without any compromise on quality and standards.

Brand Perception
Ginnus understands the needs and wants of its target customers and seeks to provides right
quality product to the right customer at the right time and price . Thus, it can be said that
our brand positioning strategy is to make our brand a brand that is for all without any
discrimination and provides quality products according to the latest trends in the market.