2021

E-Commerce
LAB MID-TERM
REEJA BAIG-SP19-BBA-247
Description: You are required to establish your own E-Commerce business. You must try to
find a business that is very suitable for the Internet-based online business.

Your assignment must include the following guidelines:

· Company name (i.e., Amazon, Inc., eBay)

Ans. The company name: Reeja's Jewelry Affiliate Store.

· Company Internet address by one of the free web hosting services

Ans. The company’s internet address by one of the free web hosting services is:

Reeja’s Jewelry Affiliate Store Official Website:

www.jewelsbyr.com

Q1. Company’s mission

1. Business description

Ans. Jewels by R is an amazon affiliate store that seeks to set up specially designed
programs to get rewards in exchange for helping businesses get leads and customers. The
store seeks clients to make use of our affiliate store. We aim to maximize customers and
profits.

2. What you will be selling? Products, Services, or Both?

Ans. I will be selling services.

3. Is it Business to Business, Business to Consumer, or both?

Ans. It is B2B.

Q2. Draw your company website on paper.

Ans. Idea: Build an amazon affiliate jewelry store

Steps involved:

1. Domain Registration and hosting:

2. Installing and configuring WordPress
  This installation includes the WordPress CMS, interface, free SSL, and the
required themes and plugins.

Another way involves using WooCommerce and Elementor.

Steps involved:

1. Creation of the amazon affiliate account

2. Import products from Amazon
3. Customize layout with Elementor
4. Create headings and descriptions (HTML can also be used for this)
5. Adding and customizing buttons
6. Adding Category Widgets
7. Adding category images
8. Populating the recent and best seller categories
9. Addition of icon boxes.
10. Installing and Configuration of Rank Math (plugin present in WordPress) for SEO
11. Addition of a blog page
12. Blog, About page, and Contact us
13. Customizing menus
14. Creation of a Logo and customized header
15. Adding and styling a footer
16. Customizing Product pages and final changes including customizing the sidebar
menu

HTML, which stands for Hypertext Markup Language, can be used as a language to tell your
web browser what each part of a website is. So, by using HTML, headers, paragraphs, links,
images, etc. can be defined making it easier for the browser to understand how to structure
the webpage under observation.

Q3. Develop a business model in the light of the following elements:

1. Value proposition

Ans. My Amazon affiliate store website will offer the best possible product at the right time
without any delays and a proper response. There would be no compromise on product
quality and standards but in case of any mishap, the product will be returned with the
money-back policy. Customized products can also be made for our customers according to
their needs and wants.

2. Revenue model
Ans. Revenue will be generated using different methods like a credit card, PayPal, Payoneer
and etc. This profit would be spent in making the website better for the users and some of
the amounts will also be saved for emergency situations.

3. Market opportunity

Ans. A careful market analysis will be done to see all the trends. After this is done, the best
possible ways would be used to promote the products on social media platforms by being
cost-effective.

4. Competitive environment

Ans. A competitive environment includes knowing what other affiliate stores are doing in
terms of various marketing channels, promotional strategies, pricing methods, etc. and how
this store can do something that’s different and better than those stores.

5. Competitive advantage

Ans. Be aware of my competitors and core competencies. Develop an understanding of my

own core competencies and work on them to achieve competitive advantage.

6. Market strategy

Ans. The market strategy includes choosing a good niche, finding profitable keywords,
creating the “right” kind of content. driving traffic to the site through SEO and getting clicks
on affiliate links.

7. Organizational development

Ans. The Amazon Affiliate program, or Amazon Associates, is an affiliate marketing program
that is free for website owners and bloggers to become Amazon Associates. They advertise
products from Amazon.com on their sites by creating links. When customers click the links
and buy products from Amazon, they earn referral fees.

8. Management team

Ans. Management team would only involve fellow affiliates who are aware of the guidelines
Amazon has for its associates to follow as noncompliance may result in being banned from
the program.