Entrepreneurship

ASSIGNMENT # 1: TASKS

SUBMITTED TO: SIR DR.SHER AKBAR

REEJA BAIG / SP19-BBA-247

TASKS
Q3. Choose three different products that you might be interested in purchasing and that
are sold on the Internet. For each product, visit three different Web sites and go through
the process as if you were going to purchase the product. Which website was the best?
Why? Which was the worst website? Why? If you could create the perfect website, what
features would it have?

Ans. The three products that I am interested in purchasing are:

1. Shirts for casual occasions

2. A black T-shirt
3. A pair of sneakers

For each product, I am interested in purchasing, the website choices are as follows:

1. Jabong
2. Amazon
3. Myntra

1. Jabong website :
The sale of selected products on this site features off-season reductions, yet
these discounts are genuine. Customers will find the user interface to be easier to
use, and pricing and goods neatly organized. The chosen things are easily
available on the market, thanks to the store. When compared to the other two
sites, the search time for things is longer.

2. Amazon website:
The site is well-organized, with the presentation based on the requirements of
the three commodities. Customers will like how adaptive, responsive, and easy to
use the UI is. The item search on the site has a high level of aestheticism. The
items are found quickly, allowing customers to make rapid judgments.

3. Myntra Website:
Customers will find the site to be simple to use. It's useful since it compares item
size to price for each item. The way things are displayed appeals to the buyer. It
offers a wide range of sizes, quality, and fashion options for the selected things.
However, its search time is significantly longer than Amazon's. However, based
on the three things, it is a fantastic site to shop on.

1
 Amazon is one of the three websites where I would contemplate purchasing
more regularly than the other two. This is due to the diversity of things available,
the simplicity of use of the interface, customer awards, and a range of pricing and
discounts for the three categories.

If I were to design a perfect website, it would include the below features :

 Well-designed and useful: Being visually appealing, polished, and professional is

critical to a website's success. Allow for plenty of white space, simple layouts, and
high-quality pictures and graphics. The site must also function reliably, promptly, and
appropriately. Building to web standards, proofreading extensively, and testing often
are all recommended.
 Simple to Use:
Your website's User Experience (UX) is critical in assisting users in using,
comprehending, and staying on it. Make sure there's a clear structure and logical
navigation. Your website should appeal to both searchers looking for specific
information and 'browsers' who are just looking around.
 Mobile-Friendly Design:
The popularity of mobile and tablet devices shows no signs of stopping, and you
never know what kind of gadget you'll be using on your next visit. Both your visitors'
experience and your SEO results will benefit from mobile optimization. There are no
more excuses for a website that isn't mobile-friendly.
 High-quality content that is both new and fresh:
Users return to websites with new material, such as blogs and social media updates,
which helps with SEO strategy. Use language that your audience understands to keep
up to date with what's happening in the industry.
 Contact information and location are easily available:
Your viewers will not pursue you if they know how to reach you. Provide many points
of contact, such as phone, email, social media, and possibly a basic contact form, to
make it easy for people to become engaged. It's also a wonderful touch to provide a
Google map.
 Clear calls to action are made:
On each page of your website, including an inquiry. If your website invites visitors to
do nothing, they will do nothing. Website visitors are encouraged to read and share
articles, obtain toolkits, join mailing lists, and learn more about the company's
services.
 Search and Social Media Optimized:
There are hundreds of rules and guidelines to follow for effective search engine
optimization. Page titles, meta tags, and picture alt tags should all be included on

2
every page. You can generate a lot of visitors and boost your search results by using
social media. It’s important to include keywords in your text and links in the right
places.