CRM: ASSIGNMENT 3

REEJA BAIG
SP19-BBA-247  
Ans.

Introduction to buyer’s rights:

Consumerism is a movement or policy which aims at regulating the quality and standard of
products or services in the interest of the buyer/consumer. We all are consumers as we
purchase a product or service and use or consume it. Therefore, we must be aware of the
protection of consumers’ interests and also the rights and duties of consumers.

The main reasons for introducing buyer’s rights are:

1. Speedy and simple redressal to consumer disputes.

2. Protection of consumers against exploitation
3. Provision or establishment of consumer councils and other authorities.

Brief description of buyer’s rights:

Traditional buyer rights include the following three items:

1. The right not to buy a product that is offered for sale.

2. The right to expect the product to be safe.

3. The right to expect the product to perform as claimed.

I believe these rights are sufficient to adequately protect the consumer’s rights. If we add
more rights to this, it will hinder the product development process as firms will have to
abide by extra rights which can slow down or make their entire production plan difficult.
These rights are recognized by the Pakistan Government and therefore if a consumer feels
that any of these three rights have been violated, then he or she can appear in the consumer
court and sue the production company.

Analysis of various possible alternative buyer’s rights:

The various possible alternative buyer’s rights include:

1. Fulfillment of basic needs

2. Safety
3. Healthy environment
4. Freedom to choose
5. Have a voice that is heard.
6. Compensation
7. Consumer Education
All of these rights aim to protect customers from fraud and unfair behavior. All of this also
assists customers in making better decisions and receiving assistance with concerns. Buyers'
rights, such as those described above, benefit both companies and consumers. Because
firms are compelled to maintain fair pricing and excellent quality, consumer demand
promotes innovation and economic progress. Businesses are held in check by consumer
protection policies, laws, and regulations. ASEAN has developed the ASAPCP (ASAPCP) 2025
to address these concerns.

Pakistani environment and buyer rights:

Some of the issues prevalent in Pakistan regarding buyer rights are as follows:

1. There is no consumer protection policy.

2. The existing provincial consumer protection laws aren’t implemented properly.
3. Lack of proper implementation of the standards and quality specifications set by the
Pakistan standard and quality control authority.
4. Ineffective price control measures.
5. The legal and judicial bodies lack the required understanding of consumer protection
law and competition law.
6. Consumers aren’t aware of their rights.
7. Lack of collaboration between the various industries and consumer representatives
regarding reforms in consumer rights protection policies.
8. No regulatory body is present to see the pre-and post-relationship between the
buyer and seller.

Some of the past acts are the Islamabad Consumer Protection Act of 1995, NWFP Consumer
Protection Act 1997, Baluchistan Act 2003, Punjab Act of 2005, and Sindh Protection
Ordinance of 2007.

Some of the recommendations are federal level consumer protection policy, effective
enforcement of the existing laws, general consumer rights awareness programs by the
government along with the appointment of shop inspectors, media should also play its role.
Traders should also inform consumers about their rights. Government should lay down
proper quality control standards for goods and speedy compensation must be ensured.

Consumers must also play their part by:

1. Checking the product description along with the product design and standards
2. Make sure to keep the receipt.
3. Make sure they are well informed about the brand from which they are purchasing
the goods and services.
4. Make sure to read any safety and warning descriptions mentioned on the product.