TABLE OF CONTENT

PAGE
TOPIC NO

Executive Summary

Objective Of the Study

Scope Of the Study

Company Profile

Dell’s Overview

Our Mission

Analysis of the Existing Products

New Product To Be Launched

Business Analysis

Analysis Of The Price Strategy

Identify Your Product’s Market Potential

Operation Management

Competitors Of Dell
 Marketing Strategies

Distribution Strategy

Customer Analysis

Promotional Strategy

Segmentation, Targeting and Positioning

Promotion Platforms

Buying Decision

SWOT Analysis

Research Design And Methodology

Data Collection

Findings of the Data Analysis

Questionnaire On Dell

Conclusion
 ABSTRACT

EXECUTIVE SUMMARY

Dell is a leading multinational technology company that specializes in the development,

manufacture, sale, and support of computers and related products and services. The company
was founded in 1984 by Michael Dell, who is currently its chairman and CEO. The company
currently operates in more than 170 countries and employs more than 140,000 people.

Dell’s mission is to be the most successful computer company in the world at delivering the
best customer experience. The company has achieved this goal by offering a wide range of
products, including desktop computers, laptops, workstations, servers, storage solutions, and
services. Dell also provides a variety of financing and support options to help customers get
the most out of their purchases.

Dell has a strong presence in the consumer market, with its products being available in retail
stores and online. The company also has a strong presence in the enterprise market, offering
servers, storage, and other solutions designed to meet the needs of businesses.

Overall, Dell has had a successful history as a technology leader and is well-positioned to
continue its growth in the future.

Company : Dell Technologies

Type : Public
Industry : IT
Headquarters : Round Rock, TX(TEXAS)
Number of employees : 157,000
Website : delltechnologies.com
 OBJECTIVE OF THE STUDY

1. To analyze the competitive landscape and identify potential opportunities for

Dell.
2. To assess customer satisfaction levels for Dell products and services.
3. To examine the financial performance and potential of Dell over the past few.
years.
4. To explore the strategies used by Dell in order to gain competitive advantage
in the market.
5. To identify the key factors that drive customer loyalty to Dell.
6. To investigate the marketing strategies used by Dell in order to increase its
market share.
7. To analyze the impact of Dell’s customer service initiatives on customer
loyalty.
8. To evaluate Dell’s position in the global market and identify potential
opportunities for growth.