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8-1 Concision and Persuasion

1) Watch the following video “What Aristotle and Joshua Bell can teach us
about persuasion,” and answer the following questions.

a.Who is Joshua Bell?

b.Where did Bell perform 3 days prior to the experiment?

c.How much did concert goers pay for tickets to see Bell?

d.Where did Bell perform for free?

e.Why didn’t people stop to listen to his free performance?

f.What can a writer/speaker do to ensure logos?

g.Why was ethos missing?

h.Why was pathos missing

2) Having learned some tips for concise writing, review the first draft of your
email to Sonia Kopp, the Director of Communications from Exercise 7-03.
Answers will vary

● Use the below four tips in the task column to make


improvements to your draft.
● Record your changes below.
● Retain changes to your draft. We will use them in a future
exercise.

Improve your vocab by changing 5 weak adjectives

a.Before improvements

b.After improvements

Remove repetitive words

c.Before improvements

d.After improvements

Remove unnecessary phrases

e.Before improvements

f.After improvements

Use the active voice as appropriate

g.Before improvements

h.After improvements

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