Professional Documents
Culture Documents
3
Serpong
The Most Livable City
No.1 in Jabodetabek
6
th largest city in the nation and the largest city
in Banten province.
Banten has an area of 164.54 square km (63.53 square miles) and an official 2010 Census
population of 1,798,601, which had risen to 2,043,213 at the 2015 Intermediate Census. The
latest official estimate as at mid 2019 is 2,237,006 making it the eighth most populated
suburb in the world at the later date.
Tangerang, along with South Tangerang, is where many giant developers created built-up
areas such as BSD City, Gading Serpong, Alam Sutera, and Lippo Village. Tangerang is home
for Soekarno-Hatta International Airport which serves Jakarta metropolitan area and as the
Indonesia’s main gateway. Indonesia Convention Exhibition BSD is the biggest convention
and exhibition centre in Indonesia opened in 2015.
1000 factories
Industrial & manufacturing hub on Java.
Many international corporations have plants in the city. Tangerang tends to be hot and
humid, with little in the way of trees or geographical features. In recent years the urban
expansion of Jakarta has covered Tangerang. As a result, many of its residents
commute to Jakarta for work or vice versa.
7 Universities 10 Universities
95% Occupancy Rate
277.000 Students 34.931 Students
↑ 30% Rental Yield
Property Price Increased Property Price Increased
by 247% (2015-2017) 247% Since 2010
Universitas
Universitas Universitas Universitas Pradita Surya Intitut Teknologi
Purwadhika
Pelita Harapan Multimedia Nusantara Prasetiya Mulya Institute University Indonesia
19 Universities
Statistic
UNIVERSITIES STUDENTS
STUDENTS
± 1.580
Universitas Pelita Harapan ± 15.000
University Town?
Matana University ± 750
UMN ± 8.975
W or k
Play
Study
K e y D iff e r e n c e S
The Fritz vs. Other Developments
1 2 3
University Affiliation University Establishment Nearby Universities
1 Affiliation with
UNIVERSITAS BUNDA MULIA
Established in 2003, and founded by Mr. Djoko Susanto of
Alfamart Group, University of Bunda Mulia is one of the
major private university in Indonesia. In 2017, UBM opens
it’s state of the art Alam Sutera campus. Currently, UBM has
enrolled 2,000 students, and it is projected that the
enrollment growth to be triple within the next few years.
To ensure a vibrant education/ living community,
Kingland Avenue is offering UBM students and faculty
members with an exclusive leasing package
at Kingland Avenue with an ease of mind.
2 Establishment with
SAHID UNIVERSITY
Founded in 1988, Sahid University, an affiliation of the established Sahid Group,
is a private university located in the city of Jakarta, Indonesia. In collaboration
with Kingland Avenue, Sahid University is introducing their renowned
Hospitality and Tourism programs at this exclusive development. The initial plan
for its first phase will produce a capacity of 300 students. Subsequently, it is
projected that the number of students will reach to 2,500 within the 4 years of
establishment here at Kingland Avenue.
3 Nearby
UNIVERSITIES IN SERPONG
8,000
students Established universities of Binus University, and Swiss German University at
Alam Sutera campus are only within 5 minutes from us. It is projected that
within the next 5 years, the number of enrollment will increase by trifold in
respective campuses. Hence, there is a much needed demand on housings
to accommodate the ever growing enrollment in the campuses.
1,600
students
1 2 3
University Affiliation University Establishment Nearby Universities
15 Minutes to
Soekarno Hatta International Airport
(via JORR 2)
Tol Kunciran
20 Minutes to
BSD - Batu Ceper Train Sta-
To
lJ
40 Minutes to
OR
R
2(
20
19
Bundaran HI
)
35 Minutes to
SCBD
TANGERANG KOTA Senayan Bundaran Senayan TIMUR SLIPI PETAMBURAN
Palmerah BA
AS
Penas Kalima
GE
TI V
EG
Bunderan Alam Sutera
EG
D
JA LYO
AT
LO
N
N
Istora Mandiri
F
PU
AT
DUKUH
BNN
.J
KUNINGAN
ST
Sutera Niaga 2
Lotte Mart
BARAT ATAS 1 HALIM
Permata Hijau ASEAN
KUNINGAN
G
Senayan Bundaran Senayan TIMUR
Warung Mangga N
Palmerah BA Penas Kalimalang
Bunderan Alam Sutera Mampang GE
BLOK M Prapatan LO Setiabudi
Batalyon Kavaleri
BNN PU CAWANG UKI
KUNINGAN Astra
Scientia Square Park Gading Serpong
BARAT
Lotte Mart Permata Hijau ASEAN GBK
SDN Podok Jagung Senayan JCC
BLOK A BENDUNGAN
Mampang
Pakualam
Ps. Kebayoran Lama BLOK M Prapatan CAWANG UKI
Imigrasi HILIR
Batalyon Kavaleri
BSD Plaza PGC 2
HAJISerpong
NAWI Plaza SEMANGGI
SDN Podok Jagung BLOK A PGC 1
Teras Kota Istora Mandiri
Imigrasi PINAN
Ps. Kebayoran Lama
CIPETE RAYA Sutera Niaga 2
BSD Plaza PGC 2
Pondok Indah
HAJI NAWI2
Pejaten
Palmerah Senayan Bundaran Senayan
GIANT BSD Bunderan Alam Sutera PGC 1
FATMAWATI
Teras Kota Pondok Indah 1
PINANG RANTI
CIPETE RAYA
Lotte Mart Permata Hijau
Pondok Indah 2 LEBAK BULUS ASEAN
Pejaten
GIANT BSD
Pondok Indah 1
FATMAWATI BLOK M
RAWA BUNTU UMJ Batalyon Kavaleri
Transjakarta
Pustekkom Pondok Indah 2
GIANT BSD
Jalur KRL
FATMAWATI
Babakan Pondok Pamulang
BITUNG Benda Barat
Pondok Indah 1
Pondok Cabe
As a residence that is traversed by public transportation lines, LEBAK BULUS Jalur MRT
especially Trans Jakarta, The Fritz will facilitate its Jalur KRL
RAWA BUNTU UMJ Jalur LRT
residents if they want to travel to the Jakarta and surrounding
areas at very affordable prices. Jalur MRT
UIN Syarif Hidayatullah
Jalur Transjakarta
Pasar Ciputat
RAGUN
Ticket : Start from IDR 3.500 (One Way Trip)
Puspitek
Pustekkom
AS UH
TANGERANG KOTA SLIPI PETAMBURAN
AT UK
2
D
a
M
DUKUH
ATAS 1 HALIMUN
Warung Mangga
Setiabudi
Astra
Scientia Square Park Gading Serpong
GBK
Senayan JCC Karet
BENDUNGAN Kuningan
Pakualam
HILIR
Serpong Plaza
SEMANGGI
Istora Mandiri
Sutera Niaga 2
KUNINGAN
Palmerah Senayan Bundaran Senayan TIMUR
Bunderan Alam Sutera
KUNINGAN
BARAT
Lotte Mart Permata Hijau ASEAN
Mampang
BLOK M Prapatan
Batalyon Kavaleri
Teras Kota
CIPETE RAYA
Pondok Indah 2
Pejaten
GIANT BSD
FATMAWATI
Pondok Indah 1
LEBAK BULUS
communities, MRT is the right choice for those of you who want Pustekkom
to avoid traffic. You can also connect in a relatively short time Babakan Pondok Pamulang
Jalur MRT
RANGKASBITUNG Benda Barat
Pondok Cabe
Exit Toll
TOLL Kunciran
Pasar 8
Flavor Bliss
CLOCK TOWER
Living World
Hospital
Mercure
Hotel
Omni
Hospital
3 Mins 5 Mins
MASTER
PLAN
SITE PLAN
BSD
2.4 Ha LAND AREA
Multipurpose Future
Hall
Development 4 RESIDENTIAL TOWER
1 COMMERCIAL TOWER
LIFESTYLE PLAZA
EDUCATION CENTER
Future
Development
Future
Development
Gd. Serpong
TOWER
INTEGRATED LIVING
RESIDENTIAL
APARTMENTS
RESIDENCE
FACILITIES LEVEL
CAMPUS
LIFESTYLE PLAZA
Coworking Space & Boutique Plaza Al Fresco Dining & F&B
RESIDENCE FACILITIES • Swimming Pool
• Kids Pool
• Jogging Track
• Children Playground
• Zen Garden
• Sunken Pavilion
• Gourmet Pavilion
• Indoor Sports Club
• Water Bed
• Jacuzzi
• Aqua Gym
• SPA Amenities
• Fitness Centre
• BBQ Deck
• 24 hr Laundromat
• 24 hr Cafe
• 24 hr Minimart
• Shuttle Bus
swimming pool
kids pool
JOGGING TRACK
CHILDREN PLAYGROUND
OUTDOOR YOGA
SUNKEN PAVILION
GOURMET PAVILION
INDOOR SPORTS CLUB
WATER BED
JACUZZI
AQUA GYM
F I T NE S S CEN T ER
BBQ Deck
2 4 H o u r C o n vi n i e n c e
L A U N D RO M A T CAFE MINIMART
SHUTTLE BUS
THE FRITZ
EXCLUSIVE
FEATURES
G R A N D EN T R A NCE
RECEP T I ON I S T & CONC I ER G E
CRE A T I V E ROO M
F U NC T I ON H A L L
SKY LOUNGE
ACCESS & SECURITY
ENTRANCE
PARKING
LOBBY
Full CCTV Coverage Security Personnel Private Access Cards
PODIUM
ELEVATOR
PUBLIC SPACE
RESIDENCE
Finger Print Technology Touchless Access Door Peephole
High Speed
Fiber Optic Internet
Audio
Intercom
section
Unit Apartment
(26th - 32nd)
Sky Lounge
Unit Apartment
(7th - 25th)
T2
Alam Sutera CBD View
T1
R1 R2 R3 R5 R6 R7 R8 R9
Z10
Z9 Z1
Z7 Z3
PASSENGER LIFT (4 UNITS) Grand Suite
1 Bedroom 6.90
1 Bathroom
Living & Dining Kitchen
Balcony
Unit Placement
3.00
deluxe SGA : 23.03 m2
8.00
1 Bedroom
1 Bathroom
Living & Dining Kitchen
Balcony
Unit Placement
3.00
premium SGA : 25.19 - 25.61 m2
1 Bedroom
1 Bathroom 8.79
Living & Dining Kitchen
Balcony
Unit Placement
3.10
suite SGA : 30.70 - 31.08 m2
1 Bedroom 8.00
1 Bathroom
Living & Dining Kitchen
Balcony
Unit Placement
4.10
Air Conditioner
Kitchen Cabinet (Top) 120X80 cm
Fully Furnished Stove (Single Ceramic)
2 Bedrooms
1 Bathroom
Living & Dining Kitchen
Balcony
Unit Placement
6.10
8.00
grand suite SGA : 46.44 m2
2 Bedrooms
1 Bathroom
Living & Dining Kitchen
Balcony
Unit Placement
6.10
8.00
grand suite SGA : 50.79 m2
2 Bedrooms
1 Bathroom
Living & Dining Kitchen
Balcony
Unit Placement
6.10
8.90
Living Room Main Bedroom
Second Bedroom
LED TV 32 inch
Wardrobe (2 Sliding Doors)
Grand Suite Water Heater (15 L)
Sofa (2 Seaters)
One Set Springbed 90x200 cm
Air Conditioner
Key Specifications
Waterproof System
10 Year Warranty
Certified by :
Building Specifications
Kitchen Bathroom Utilities
Floor Homogenous Tile 60x60 cm Floor Ceramic 30x30 cm + Waterproofing Electricity Studio: 1300 VA (upgradeable to 2200 VA)
Cementious No Toxic 2BR: 2200 VA (upgradeable to 3500 VA)
Ceiling Gypsum Board 9mm + Metal Furing
+ Paint Finish Wall Light Concrete + Ceramic 30x60 cm finish Lighting Installation Only
+ Waterproofing Cementious No Toxic
Wall Light Concrete AC Installation Only
Ceiling Gypsum Board Water Resistant 9mm +
Sanitary Stainless Steel Sink Metal Furing + Paint Finish Water Heater Installation Only
Pantry Top Ceramic Finish Sanitary Closet + Sink + Shower Set (Toto or equal) Washing Machine Installation Only (Water Supply + Drainage point)
Door Engineering Door Phone & Internet Line Installation Only (1)
Disclaimer: While every reasonable care has been taken during the preparation of this material, the developer and its agents cannot be held responsible for any inaccuracies. All statements are believed to be correct but are not to be regarded as statements or representation of fact. All information and specifications are
current at time of print and are subject to changes as may be required and cannot form part of an offer or contract. All plans are subject to any amendments approved by relevant authority or other related parties. Rendering and illustrations are artist’s impressions only and cannot be regarded as representation of fact.
The size and dimension are approximate measurements using equipment or criteria and method determined by the developer.
Address Jl. Raya Serpong Km 8, Tangerang Selatan 15325
Area ± 2.4 ha
Total Apartment Typical Floor 28 Floors
Total Building Floor 32 Floors
Building Height Fritz : ±110 Meters
Venetian : ±120 Meters
Disclaimer: While every reasonable care has been taken during the preparation of this material, the developer and its agents cannot be held responsible for any inaccuracies. All statements are believed to be correct but are not to be regarded as statements or representation of fact. All information and specifications are
current at time of print and are subject to changes as may be required and cannot form part of an offer or contract. All plans are subject to any amendments approved by relevant authority or other related parties. Rendering and illustrations are artist’s impressions only and cannot be regarded as representation of fact.
The size and dimension are approximate measurements using equipment or criteria and method determined by the developer.
index of credit
IMB : 648 / 3165 - BP2T / 2016
Test PDA November 2018 Drilling Perakitan Tulangan Borpile Instal Tulangan Borpile Pemasangan Pipa Cor Lateral Test April 2019
Pengecoran Borpile Test Slump Beton Test Kentledge Signing Ceremony 2019 April Progress 2020 May Progress 2020
project timeline
1st - 3rd 6th - 7th 8th - 14th 17th 18th - 30th 31st 32nd
MONTH MONTH MONTH MONTH MONTH MONTH MONTH
terms of paymeNt
Booking Fee :
Rp.10.000.000,-
CASH KPA
Promo Khusus
Banks
Terms of Purchase
WNI (Warga Negara Indonesia)
PROJECT NAME TYPE SIZE HARD CASH PRICE PRICE/SQM (Excl ppn) FURNISH
THE FRITZ STUDIO 20,65 IDR 398.208.280 IDR 17.530.280 FULL FURNISH
rental yield forecast
2 Years Later
PROJECT NAME TYPE RENT FEE/MONTH RENT FEE/YEAR UNIT PRICE YIELD/YEAR
Spring Wood STUDIO IDR 4.000.000 IDR 48.000.000 IDR 450.000.000 10.7%
Paddington Height STUDIO IDR 5.000.000 IDR 60.000.000 IDR 825.000.000 7.3%
THE FRITZ (ESTIMATED) STUDIO IDR 5.000.000 IDR 60.000.000 IDR 390.000.000 15.4%
lease management
available
Supported by
Mr. Chun Keung Chan was born in Medan, Indonesia in 1951, from where he traces his family roots back to Longyan, Fujian
Province in Southeastern China. In 1965, he returned to China and studied at the Beijing Overseas Chinese Training School (now known
as the Beijing Chinese Language and Culture College). After being sent by the Party to Inner Mongolia as an apprentice mechanic,
Mr. Chan continued his study and graduated from the Taiyuan College of Technology (now known as the Taiyuan University of Technology).
In 1975, Mr. Chan decided to settle in Hong Kong and expand his business interests to a greater level, including businesses in real
estate, renewable energy, agriculture and retail. Throughout the years, Mr. Chan has grown his family business from a domestic
company to an international conglomerate, which covers businesses in China, Hong Kong, Myanmar, and Indonesia. Current-
ly 2 of the companies founded by Mr. Chan are listed in Hong Kong - ELL Environmental Holdings Ltd.(1395) and Grace Vineyard (8146).
In year 2014, Mr. Chan and his family established Kingland Holdings to invest and develop real estate projects in Indonesia. Aside from his
commercial businesses, Mr. Chan is actively involved and took part in various cultural and educational programs and other charitable work.
Mr. Chan is also a member of the Fujian Standing Committee of the CPPCC, Chairman of Hong Kong Chinese Overseas Chinese
Association, Vice President of the Huaqiao University in Fujian & the Vice President of the Hong Kong Federation of Fujian Association.
Project Portfolio
Chateau Elite Midtown Plaza Ginza Plaza Napa Grove Wuchuan Pacific
Chateau Elite
Completed in 2012, Chateau Elite is the most exclusive residential project in Tiexi, Shenyang,
China. This prestigious project is an enclave of luxury for homeowners seeking both comfort and
opulence. The project is located in a prime location and holds the highest land value and sales in
the district. Chateau Elite embodies a classical royal French décor that is seamlessly integrated with
a contemporary look to accommodate modern living lifestyles. The land area is 4.9 hectare, and
has a gross floor area of 130,000m2. Chateau Elite was sold out within 2 years of its initial launch.
The project has 10 towers with a total of 872 residential units (1 bedroom, 2 bedroom, and
3 bedroom suites).
Napa Groove has won numerous awards for its distinctive quality and innovative features.
The project was also presented the developer quality award in 2008, as well as
construction quality award.
About AlfaLand Group
Founded by Alfamart’s Mr. Djoko Susanto, Alfaland Group is one of the rapidly growing company
and is engaging in commercial, Residential & Hospitality in major cities throughout Indonesia. Alfa
Land is committed to build & develop based on the concept of harmonizing with environment,
surrounding society, and internally. To be in harmony with all stakeholders. Alignment to be in
harmony will be a continuous efforts of Alfa Land.
Jumlah gerai lebih dari 14.000 Jumlah gerai lebih dari 2.000 Jumlah mahasiswa lebih dari Jumlah hotel lebih dari
di seluruh Indonesia di seluruh Indonesia 5.000 orang 12 di seluruh Indonesia
The 1st Superblock with University Town
Most Creative Developer Of The Year Best Mid Condo Development Community Concept
Rumah.com Property Indonesia Award Indonesia Property & Bank Award
Conclusion
The Fritz is The First UBM and Build Community Play | Live |
University Town Sahid University to Build 4 in 1 Concept Work | Study
Disclaimer: While every reasonable care has been taken during the preparation of this material, the developer and its agents cannot be held responsible for any inaccuracies. All statements are believed to be correct but are not to be regarded as statements or representation of
fact. All information and specifications are current at time of print and are subject to changes as may be required and cannot form part of an offer or contract. All plans are subject to any amendments approved by relevant authority or other related parties. Rendering and illustra-
tions are artist’s impressions only and cannot be regarded as representation of fact. The size and dimension are approximate measurements using equipment or criteria and method determined by the developer.