Executive Plan

Our company intends to fatten cattle in pens/feedlots. Cattle will be purchased from the rural
areas of Muzarabani where it is cheap, and transported to our farm which is located close to
Harare. We will then feed the cattle for a period of 90 days. During this period, we expect the
cattle to increase in weight, and an increase in the quality of the beef to super grade. We will
then sell the cattle, and make a profit. We will continuously do this throughout the year.

Most important to us is our financial success and we believe this will be achieved by offering
high-quality fattened cattle while minimizing costs. We have created financial projections based
on our experience and knowledge of the area. With a start-up expenditure of $20,167 we can
generate $67,000 in sales by the end of the first year, and produce good net profits.
Mission, Objectives and Keys to success

Mission
Our mission is to provide super grade beef and healthy fattened cattle to customers at affordable
prices. We value our relationships with current and future customers and hope to communicate
our appreciation to them through our outstanding, guaranteed product quality, personal service,
and efficient delivery. Our commitment to our customers and the country of Ethiopia will be
reflected through honest and responsible business. We will provide a safe, friendly working
environment for our employees.

Vision
To produce high quality of beef that can be marketed to the whole of Ethiopia

Core Values

 Customer satisfaction
 Commitment to achieving results
 Sustainability
 Corporate Social Responsibility
 Employment Creation
 Innovation
 Integrity

Objectives
 Achieve annual sales of more than US$50 000
 Create jobs as we expand our operation
 Produce cattle with super grade beef
 To develop a sustainable farm, surviving off its own cash flow.

Keys to Success
 Purchasing good breeds of cattle
 Giving the cattle high quality feed
 Providing the required medication and vaccination to cattle
 Purchasing cattle at a low price
 Minimizing feed cost
Company Summary
Our company intends to fatten cattle in pens/feedlots. Cattle will be purchased from the rural
areas o Muzarabani where it is cheap, and transported to our farm which is located close to
Harare. We will then feed the cattle for a period of 90 days. During this period, we expect the
cattle to increase in weight, and an increase in the quality of the beef to super grade. We will
then sell the cattle, and make a profit. We will continuously do this throughout the year.

Products

Our end products will consist of many species of high grade fattened cattle. We will manage our
cattle systematically, in feedlots, feeding them with quality, nutritious feeds, till they reach the
target weight.

Ownership
You must choose a legal structure for your business, and there are 3 options you might consider.
The structure you choose will depend on the size of your business, along with your personal
circumstances and how much you want to grow the business. Keep in mind that if you need to,
you can change your business structure later on if you find that a new structure will meet your
needs better.

Sole Trader

You can operate your business as a Sole Trader. A sole trader is a person trading on their own.
The sole trader controls, manages and owns the business, is personally entitled to all profits and
is personally liable for all business taxes and debts. As a sole trader you can usually begin the
business without following many formal or legal processes to establish it. You will employ other
people to help run the business.

The advantages of operating your business as a sole trader are that it is a simple set up and
operation, you retain complete control of your assets and business decisions, there are
fewer reporting requirements, and any losses incurred by your business activities, may be offset
against other income earned (such as your investment income or wages). It is also relatively
easy to change your legal structure if the business grows, or if you wish to wind things up. The
disadvantages are unlimited liability which means all your personal assets are at risk if things
go wrong, and it is also harder to raise the start-up capital when you are alone.

Partnerships

In a partnership, two or more people run a business together. Each partner shares
responsibility for running the business, shares in any profit or loss equally, unless the
partnership agreement states otherwise, and is liable for any debt within the partnership. A
partnership is relatively inexpensive to set up and operate. It is wise to establish your
partnership with a formal written partnership agreement.

The advantage of a partnership is that it is easier to raise the start-up capital, as all the
partners will contribute towards the start-up capital. If 2 or more of the partners are actively
involved in the business, there will be an advantage of skills diversification, whereby one
might have experience in the cattle business, and the other experience with accounting issues
etc. The combined skills, experience and knowledge can provide better products and service
in the business. You can also consider a partnership if you are based outside Ethiopia, and
you find someone in Ethiopia who will run the business on your behalf. A partnership is also
simple and inexpensive to set up, there are minimal reporting requirements, and you can
share management/staffing responsibilities.

The disadvantages of a partnership include potential for disputes over profit sharing,
administrative control and business direction. Another disadvantage is joint and several
liability of partners, which means that each partner is fully responsible for debts and
liabilities incurred by other partners – with or without their knowledge. Changes of
ownership can be difficult and generally require a new partnership to be established.