Strategic management

BUSINESS PLAN

Presented by:
Kainat shoukat (8953)
Iqra hameed (8976)
Mehdi Raza (61166)
Bisma hussain
Midhat
 ACKNOWLEDGEMENT

Table of contents

EXECUTIVE SUMMARY

The friends were looking up for ideas to establish a business that has the potential for growth,
not be capital intensive and required little work force. The idea to establish a pets salon was
finally agreed upon as it met all criteria.
INDUSTRY BACKGROUND
As at 2015, 44% of Karachi households owned at least a pet and with a thriving pets industry,
which provides toys, food, daycare, beds, trainings, cages, medical services, grooming and lots
more, owners of these pets are being kept happy. It has been found that even though most of
the pets might not care about such services, the owners do, which translates to 39% of those in
high-income households.
In Pakistan Starting a pet salon business is not only a relatively easy business to start up, it can
also be quite profitable especially if you have lain out strategies that make you stand out from
your competitors in the industry. The demand for other services for pets asides the regular
basic services have grown as owners now also want their pets to live long, stay healthy as well
as happier.

BUSINESS DISCRIPTION
Furry pets Salon is a business based in Karachi Pakistan and established to cater to pet owners
by offering grooming services to their pets. These grooming services also includes other pets
services such as pets product retail, pets boutique, and general healthcare, dietary supplements
for pets, pets Self-service wash tubs, pets gourmet food, and consultation services.

According to research help, upper and middle class of all the households in Karachi which own
at least a pet – cat, dog, fish, bird, horse or other animals. This therefore means that there are
huge number of pets that needs to be cared for which has made the pets saloon business to
leap in demand.

MISSION
Furry Pets salon is a family owned animals groom shop. Our mission is to provide a safe, fun
and loving environment for your pet and offer a service that is customized based on each pet’s
needs. Our staff has a unique blend of knowledge in this industry with many years of pet
grooming experience.

VISSION
Our vision is to set a standard amongst other pet salon businesses and be amongst the top
three pet salon services here in Karachi Pakistan.

PRODUCT AND SERVICES

Our Furry pets Salon is one that is being established not only to make profit but so that clients
who care about their pets and want to give them properly groomed can have a place to go to.
Asides our salon service, we also intend to offer other services and sell some products so as to
boost our revenue base and conveniently sustain our business here in Karachi. Additionally,
offering more services will attract more customers to our business, thereby allowing us more
share of the market.
We intend to offer only services that are in line with grooming and caring for pets and to do so
within the permissible laws of pakistan. Some of the products and services we intend to offer at
Furry Pets Salon are;

  Pet salon grooming services

 Pet products retail
 Pets boutique
 general healthcare
 supplements for pets
 Pets Self-service wash tubs
 Pets gourmet food
 Consultation services

BUSINESS STRUCTURE

To be able to attain our desired goals and objectives, we would need to ensure that we get our
business structure right, which is why we have hired only competent employees with the
necessary experience to help us set the right foundation from the beginning on which the
business would be run.
Our employees do not only have the right expertise in handling the business, they are also
committed to our vision of becoming the top three pets salon business in the whole of Karachi.
This is as our management team is ensuring that we source for and hire only the best staff for
Furry Pet Salon.
Our staffs have excellent customer service as we have already set a standard for having the best
customer care in the pets industry here in California. Asides from having the best employees
working at Furry pets Salon, we also on our part have ensured that the environment is
conducive enough and that the pay is right and competitive as regards similar start-up such as
ours in the pets industry.
Below is the business structure we therefore intend to build at Furry pets Salon;

 Chief Executive Officer

 Admin and Human Resource Manager
 Grooming Supervisor
 Marketing Team
 Accountants/Cashiers
  Customer Service Executives
 Purchasing Manager
 Security Guard
 Cleaner

SWOT ANALYSIS

 Strengths

We have several factors that can be regarded as a plus for our business. First off, the products
we intend to use for our grooming business are those that have been recommended by
veterinaries and we will make this fact known whenever we are promoting furry pets Salon.
We also intend to offer a wide variety of service for pets so as to be able to attract diverse
customers into our salon. Our employees are very competent and experienced as regards pets
care and this is also to our advantage.
 Weaknesses
As with any other business, we have weaknesses that crop up during the start-up and running
of the business, we do not have the necessary funds to be able to get all that we would need to
conveniently serve our customers. However, we are looking into this as we have sought for
funds from our bank.
We also would not be starting off with all the employees that we should and this might
severally limit our competitive edge against our competitors, we are however sure that in 6
months, we would have made enough money to get more employees for our business.

 Opportunities

There are several opportunities that exist in this industry in the sense that more people are
beginning to show care for their pets than before, leading into more booming businesses for
pets grooming businesses. Also, opportunities exist for us to network at fairs and events held
for pets in order to build a database for our pets grooming business.

 Threats

Threats are considered as external factors that cannot be readily controlled; however, every
business should be prepared for threats, as we have laid down strategies to ensure that we are
proactive in dealing with our threats. One of the threats that we would likely encounter during
the course of running the business are; other competitors especially those who have long been
in the business before us.
Another threat that we are likely to encounter is in pet owners who groom their pets
themselves or do it for their neighbors for a lower fee. As earlier mentioned, we are quite sure
that we would be able to handle any threats that pop up.
TARGET MARKET

The target market for those who own pets in Karachi is quite huge as according to a survey by
the Karachi Pet Product Association in 2015, there were at least 44% of Karachi household
owned pets. Most of those who owned pets and who had higher incomes and spent more on
their pets were about 39%. This showed that a high number of people are willing to go the
extra mile in ensuring that their pets get the best care.
To however help us accurately determine our target market, we conducted a thorough market
survey so that we could get facts on our clients and determine what they likely expected from
us and what behavior we should expect from them as well.
From our result, it would seem that we are in business to groom the pets of the following
groups of people here in Karachi Pakistan.

 Households
 Corporate Executives
 Business people
 Celebrities and important personalities
 Sports men and women

COMPETETIVE ADVANTAGE

Every business established to make profit has to contend with other similar businesses
competitively in order to survive and sustain itself by having strategies that will enable it have
an edge over others in the market.
Our first competitive advantage is the fact that we are offering quality and better services than
any other pets salon business here in Karachi. And we don’t have many competitors in Karachi
yet.

MARKETING STRATEGY AND SALE STRATEGY

Before we draft our marketing strategies, we intend to first conduct a survey on the market so
as to understand our target market better and draft the best strategies that would be able to
not only penetrate the business but also bring in customers as well.
It is for this purpose that we hired the services of a reputable marketing consultant who
understands the industry thoroughly and knows what strategies would best suit us moving
forward as a business. The survey was conducted based on information and data gotten from
similar start-ups here in Karachi and in the whole of Pakistan as well.
Below are the marketing strategies we intend to adopt at Furry pets Salon;
  Ensure that we place advertisements in local newspapers and magazines as well as on
radio and television stations
 Engage in direct marketing
 Pass out fliers and handbills in conspicuous and strategic places
 Advertise our pets salon business via our social media platforms on Facebook, Twitter
and Instagram.
 Ensure that we are listed in offline as well as online directories
 Throw a pet themed party at our grand opening launch so as to create and generate
interest here in Karachi Pakistan.

PRICING STRATEGY

Our intention is to break into the market first and so we would slightly lower our prices for all
the products we intend to sell and services we intend to offer for the first 6 months of
operation, so as to bring in more customers as well as increase awareness for our salon. We
have critically looked at the prices we intend to offer and have seen that even though they
would lower our margins a bit, we would not be running at a loss throughout this period.

PAYMENT OPTIONS

The payment options that will be made available in our salon are;

 Cash payments
 Payment via credit card
 Payment via Point of Sale (POS) Machine
 Payment via check

The above payment platforms are those that would be very convenient for all our various
customers here in Karachi Pakistan and would be without any hitches.
THANK YOU