Design For Brands

The Snoot

Janhavi Gokhale, UG4

Brand Overview
Background

The dog parent community includes a large number of working families and busy office-goers who want to pamper
their dogs and provide them with the best quality of life. They might not be home all the time so they would like to
spend as much quality time with their pets playing and having fun instead of going out to the vet and groomers.

Need Statement
Busy dog parents need a way to manage all the essential care services of their dogs so that
they get to spend time with their fur babies instead of worrying about their care.
Older dog parents need a way to carry out all the essential care services of their dogs so that
they dont have to make stressful trips to the vets and groomers

Brand Overview
Our Brand

A membership-based one stop solution which provides at home essential dog services:
Grooming, Walking, Sitting, Training and emergency vet visits; focussing on quality
treatment with compassionate caregivers. A service which is made typically for young
busy pet parents.

Multifaceted yet integrate

Made specifically for young busy pet parents/ aspiring pet parents
Customisable membership and service plans according to your/ your pets needs
Tender-hearted caregivers who will build a bond with your pup (so that they get used to
them)

Brand Overview
Picture-board

Brand Overview
Brand Snapshot

What A platform to help busy pet owners look after their pet’s health: a gaurdian for your pets and an assistant for
your pet needs.

Who Working dog Parents,Older Dog parents, Owners whose pets are scared/unable to leave their home/
travel

How A platform where we provide vet visits and all corresponding services such as grooming,
training and required products such as food, shampoos, toys, medicines, etc. at your doorstep.

Why
It’s tedious to keep track of all of your pet’s requirements from time to time.

Tough to find and manage lots of different services.

Pets many a times hate hospital/ groomer visits because of past trauma / stress.

Training centres can be intimidating for pets.

Working pet parents have fixed windows of time when they can take their pets to visits.

Scheduling and tracking several visits can be tricky.

Brand Overview
Brand Core

A brand of A Dog care at home Service for working dog

parents to be launched in Pune through a website with a

promise of fulfilling your dog’s essential needs.

Brand Overview
Market Understanding

and Trends
Market Growth

According to the report entitled “India Pet Care Market Outlook, 2025”, the Indian Pet care market is expected
to reach INR 5457 crore by the end of the year 2025.

In order to gain the attention of the pet owners, the brands have adopted the strategy of premiumisation.
Now they are making premium products for the pets and targeting the intuition by introducing their pets as
their family member.

"Pet parents" are increasingly concerned about the health of their pets. And that they're willing to spend
money to maximize the health of their furry friends.

Market and Trends

Trends

The pet industry has traditionally been made up by handful of product categories: Food, Toys, Beds, Leashes,

Hygiene, Pet grooming but we're starting to see significant amounts of innovation in pet product R&D such as

launching new pet care categories like pet wipes, pet toothpaste, etcPet Owners Increasingly Opt For DTC

(direct to consumer pet care products)

There are several companies producing pet supplements especially including CBD oil, which is said to be helpful

for osteoporosis in dogs, and so sales of pet supplements are really taking off.

Groups of pet owners are willing to buy relatively expensive high end products for their pets, which ahd led to

more luxury brands and companies putting out luxury products

Pet food brands gaining market share via niche pet foods by introducing categories like freeze dried dog food

to extend its shelf life, raw dog food, keto pet food, etc

Market and Trends

Competition

There are limited at home dog centric services in Pune. These are either physical salons or centres, or limited to

offerring only typical services. A network of all round professionals as well as vets is rare.

An all-round door step service for your dog to traumatizing trips to the vets/groomers/

training centres. The brand is not only about doorstep dog services but also

Competetion: (based in Pune

Wiggles (product range

Pet Nest

Pets Home Grooming (only for grooming

Vetco (Links to services

Petsfolio (doesnt include essentials like walking

Fluff Pet Grooming (Doesnt include home services

Pet Wagon (grooming van

Maxwell International Petcare (boarding and hostel)

Market and Trends

Wiggles

Positioning

To introduce transparency associated

with costs, medication, nutrition, and

wellness options across the pet

industry.

To plug the gap by providing a range of

affordable medication and nutritional

supplements for pets

Communication

Varied, playful,

friendly and reliable

Products, Services

Pet health supplements, subscription box,

grooming, training, boarding

Market and Trends

Pets Home Grooming

Positioning
Positioned as at home, available to
your doorstep, convenient grooming
services.
Communication
Clinical, to the point and informative
Products, Services
Grooming for various breeds of dogs/cats

Market and Trends

Vetco

Positioning
Positioned as at a one stop website
which offers links to several services

Communication
Simple, easily accesible, high quality products

Products, Services
Links to:

Dog Grooming,

Dog Training

Vet Services

Cat and Dog Food, Pet Accessories

from various brands

Market and Trends

Petsfolio

Positioning
Accessible, friendly, bright
Products, Services
Walking, grooming, Training,
Boarding, Security and Patrol,
Dog for stud, Auto food delivery

Market and Trends

Competition Mapping

Restrictive

PETS HOME

GROOMING
Friendly/
WIGGLES Clinical/

Approachable Knowledge

VETCO based

PETSFOLIO

Extensive
Market and Trends
Key Insight

Brands have an inclination towards providing extensive options for particular breeds.

Only a few brand have their own product ranges used for grooming.

Almost all brands are vet approved.

Market and Trends

Root Strengths and Benefits

Benefits Root Strength

Tracking history and needs of pet not have to
take the vet to the hospital because of past
trauma
Access to great vets that might have been
out of your travel zone
Hassle free pet care
Gentle handling with pets, making them feel
at ease
Multiple services under one roof
Time saver for working pet parents
Website and application to book appointments
A large team of professionsla and vets
Complimentary birthday gifts and treats, Scheduled checkups
and grooms
Lovable and passionate team who truly cares about
your pet
Teams of trained professionals
At home service

Market and Trends

Lean Business Model

PROBLEMS SOLUTIONS UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS

It’s tedious to keep track of all of A platform where we provide vet We keep track of your pet’s Pet Parents

your pet’s requirements from time All the services that are being Animal Shelters

to time. Tough to find and manage
lots of different services.
and required products such as
Pets many a times hate hospital/
groomer visits because of past
trauma / stress. Training centres
can be intimidating for pets.
Working pet parents have fixed
windows of time when they can
take their pets to visits. Scheduling
and tracking several visits can be
tricky.
you.
visits and all corresponding
services such as grooming, training
schedule of vet and grooming
food, shampoos, toys, medicines,
etc. at your doorstep.
out of owning a pet.
KEY METRICS
Number of appointments
booked
and love of animals.
medical history, needs, and likes provided are 100% home services.
to come up with a custom Adoption Centres / Organisations
We have several dedicated teams of
visits, as well as send reminders professionals who are the best in
and offer food and medicine their field, as well as an admin team
subscriptions to take the hassle working behind the scenes to keep
them in the loop about your pet’s
history and needs to carry out
We offer all the at-home seamless services.
services under one roof, which is EARLY ADOPTERS
time saving and effortless for Our staff is driven by our passion
Working Pet Parents

Number of memberships
Owners whose pets are scared/
EXISTING ALTERNATIVES Daily website visits and app unable to leave their home/ travel
Pet Home Grooming
downloads
CHANNELS
Petfolio
Reccommendation through word HIGH LEVEL CONCEPT
of mouth An essential all-rounder guardian Website

Wiggles
App
Vet Go
for your pet
Vetco

COST STRUCTURE (Fixed Costs) (Variable Costs) REVENUE STREAMS

Development of Website and app.
Transport Costs (Services and Service Costs

Branding
Delivery)
Product Costs

Employee Salaries
Advertising/Promotional Costs
Subscription Plans

Tools and Supplies

Basic Grooming Supplies
Membership Plan

Office Spaces
Treats
Paid Promotions on Social Media Handles
Manufacturing Material for Manufacturing and
Shipping

Market and Trends

SWOT Analysis
STRENGTHS
A strong network of
trained, caring
professionals (potential
new best friends of the
dog
All essential servies under
one roof
No prior education about
dog care require
Membership as well as
individual plans for varied
service
Clinically approved and vet
recommended products
WEAKNESS OPPORTUNITIES THREATS
Individual services Giving care for stray Safety precautions
might be cheaper pups who need because of a
Does not include diet essential care global pandemi
planne through channels like Inavailabiliy of the
Competition brands shelter homes and prerequisites of
such as wiggles who NGO adopting/having a
are providing hostel Online shop for pet.
and boarding services premium product
as wel expanding the areas
Not applicable for pet for services for cat
parents who travel expanding the service
often in other metropolitan
cities when there is a
majority of aspiring
busy pet parents
Market and Trends
Consumer Understanding
Ideal Customer

They are busy working pet parents who want to pamper

their pets and provide them with the best quality of life.

They might not be home all the time so they would like to

spend as much quality time with their pets playing and

having fun instead of going out to the vet and groomers.

They are animal lovers and like spending time with their fur

babies. They dislike scheduling appointments and long

waiting hours at the vet clinic.

Consumer Understanding
Target Audience:

Demographic
Primary: Young working adults (busy/new pup parents)

Age: 25-40 years

Middle to Higher upper segments

Secondary: Adults/senior citizens

(who need assistance)

Age: 50+ years

Middle to Higher upper segments

Psychographic
animal lovers

health conscious

fun loving

merry

Consumer Understanding
User Personas

Likes:

Spending time with her fur babies after her long studio hours.

Travelling and experimenting different places.

Dislikes:

Zai Wagh As she likes travelling, her dogs are home alone.

Dog walkers give harsh treatment so she needs to keep them at the hostel
30, Musician , Mother of two beagles.
Goals:

Zai is a highly extroverted pianist To be able to find someone who will take care of her dogs when she is away.
who loves animals. She believes like
her dogs help her with her anxiety Frustration:

and are great therapists. Not being able to find a customisable service which caters to her exact needs

Consumer Understanding
User Personas

Likes:

Playing sports in free time. Going on hikes with his

family
Dislikes:

Giving his dog a bath after every hike/ playdate. Having to train him for
Kiran Pradhan simple things
45, Professor , Father and dad of a Goals:

german shaphard Experienced caregivers who know how to handle a big breed like a
Kiran gets free time only on the german shephard.

weekends and thus wouldn’t want to Frustration:

worry about giving his dog a bath or Groomers and trainers can’t be scheduled
taking him to the vet for a checkup. simultanously.

Consumer Understanding
Survey Questions
Apart from the personal information,
the questionaire consisted of pet
parents’ experiences about the services
they have used before.
Name and gende
Ag
Contac
Where do you stay? (city
How many pets do you have? Which breed
How long have you been pet parents/owners
How often or how long is your pet home alone
Where is your pet when you are not at home
How long do you spend time with your pet daily?

Have you opted for an online grooming/pet sitting/training/

walking service?

How was your overall experience?


What did you like about the experience?

What did you dislike about the experience?

How do you usually groom your pet?

Does your pet like being groomed (at home or at the vet)?

How often do you have to groom our pet?

Consumer Understanding
Results

Grooming Vet Visits Pet Sitter Walker Trainer

65% take their pets 95% take Only 18% have 87% dont have 78% trained
to groomers their pets to had experience an experience their pets at
Just 31% pets find it vets regularly with pet sitters with pet walkers home or dont
comforting opt for a trainer.
Nearly 50% There was a mixed
On an average a pets are response about the The ones who Rest of the
grooming session is scared to go experience with had, found them parents have a
required every 2 weeks the vet sitters quite up to the positive opininon
or a month mark. about the trainer
Majority parents Some concerns and the service.
The only drawback for have to manage included pets
majority audience was the their pets anxiety, fear of ill-
hassle to take the pets (especially dogs) treatment, thus
and the lack of when they are on pets throwing
organization. their vet visit tantrums

Consumer Understanding
Key Insights

Most of the pet owners said they have to give their pet treats or use any other ways to calm their pet
down while going to the vet or grooming.

Some pet owners feel like services like pet grooming or pet sitting are expensive
and non-essential respectively.
Pet parents based in Pune hardly call a service or groomers for their pets

The travelling, long waiting times, and communal areas are what is most disliked about the vet and
grooming experience.

Consumer Understanding
Brand Compass
Benefits

Personality
Focuses on a varienty of services, thus one doesn’t have to approach Aspirational

individual services seperately. We are a guide for new as well as busy pet Image
Pup Guardians:

parents. We take care of

dog grooming, baths, and hygiene check up Staff who is trained in dealing with dogs and know the

vet visits and emergency ambulence servic nuances of interacting with different breeds.

A membership-based
dog walking and play/excercise session one stop solution Tender-hearted caregivers who will build a bond with your
dog trainin which provides at pup (so that they get used to them)

dog sitting home essential dog

services focussing on

quality treatment with

compassionate

caregivers. Compassionate and care drive

Primary: Young working adults (busy/new pup parents)

Multifaceted yet integrate

Age: 25-40 years
Building healthy relations with dogs and the caregiver

Secondary: Adults/senior citizens (who need assistance)

Transparency which follows loyalty

Age: 50+ years

Values

Target Audience

Essence

your ultimate aide to pup care

Competition
Root Strength

There are limited at home dog centric services in Pune. These are either

physical salons or centres, or limited to offerring only typical services. A A strong network of trained, caring professionals (potential
network of all round professionals as well as vets is rare.

new best friends of the dog

All essential servies under one roo

Clinically approved and vet recommended products

Busy pup parents

get to spend time

with their dogs

and would have a

safe space for

almost all their Efficiency and hasslefree service provided. Thus loyal customers are
An all-round door step service for your dog to traumatizing trips needs. accompined with complementory freebies. A service designed
to the vets/groomers/training centres. The brand is not only specifically for busy dog parents
about doorstep dog services but also

Differenciator Insight Resears to believe

Personality and

Brand Keywords
 Rational Benefits
assorted premium

services under products

one roof

Brand personality
Tender-
hearted

caregiving affectionate
Brand Blueprint fun to leave
all the
hassle to
smooth, us
FINALISED BRAND KEYWORDS:

doorstep warm
service
Brand essence trust-
your ultimate aide to pup care worthy
-Affectionate friendly caring

-Warm welcoming approachable

approach-
-Fun jovial jolly
your able
devoted
-Trustworthy wholesome devoted doggo’s

best
friend transparency
multifaceted reliabe

wholesome

exclusive and

personal understanding
treatment your dogs needs
Emotional Benefits

Brand attributes

Personality
Brand name options

CANINE CLU 3. BUDD

might get misinterpreted as a sports generi

club for dogs might not be suggestive of a dog care bran
can seem clich easy to remember and pronounc
doesnt tell a lot about the bran very associable
aliteration makes its catch

2. MIND YOUR TAIL. (THATS OUR BUSINESS 4. THE SNOOT COMPANY / The Snoo

hints towards what the brand does
does not go with the brand personlity due to an
arrogant underton
suggests that our brand is service oriente
might not be favourable for all falling under the
target group
unique and never been done befor
relatable for pet parents (as it is a dog
slang for snout
memorable and distin
doesn’t give a lot about the service

Personality
Visual Reference Board

Personality
Logo Explorations

Visual Design
Concept

An attempt to derive the

letterform of ‘o’ from the dogs
nostril.

Visual Design
Logo

Visual Design
 Primary Texture

#F6F7F1 #E7ACCE

Colour Palette

#F26A50 #302C2C

Secondary

Visual Design
 Aa
Cooper Phantom Sans Font
Black Family

Fonts
This is the Heading.
This is the body text.Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur.

Visual Design
Illustration

Visual Design
Images

Visual Design
Final Collaterals
Business card
Stationary
Posters
Packaging
Packaging
The Box is crafted for our members to
welcome them to the snoot family

Packaging
It contains Treats, A lint roller, a toy,
keychain and a custom name tag for your
floof.

Packaging
Social Media
Social Media
Merchandise
Uniform
Website
Website
Thank you!