Republic of the Philippines

PALOMPON INSTITUTE OF TECHNOLOGY

Palompon, Leyte
Telephone: (053) 555-9841 Fax: (053) 338-2501
Email Add: pit_suc@yahoo.com

SUBMITTED BY:
Rañola , Kyla Jane P.
Olinares, Melody C.
Ortalla, Lynsy Kate
Roa, Eloisa Jasmine
Melgar, Dale B.
Ortalla, Kith M.

SUBMITTED TO:
Ms. Jessyl Adlawan
SECTION 1: EXECUTIVE SUMMARY
A lot of people are influenced by lots of Korean food, and kimbap is one of them.
Filipino are curios about the taste, and we also noticed that no one is trying to sale
kimbap here in our town. So, as a Korean dish lovers, we decided to create this dish, to
share the taste of our beloved homemade kimbap. And as promised, we will satisfy
everyone’s stomachs.
As decided by my partners, Kimbap Lovers is the name of our business that we
own here in Palompon, Leyte. We focus on serving tasty kimbap full of unique and
delicious fillings that makes you want to eat more without regretting letting go of every
penny you have. We are sure to give everyone a Korean vibes restaurant and we make
sure no one will be bored, because we show K-drama in our 55 inch television.
Kimbap Lovers will at all times demonstrate the commitment to sustainability, both
individually and as a firm, by actively participating in our communities and integrating
sustainable business practices wherever possible. We are expected to have a good
product and service, and also by having a pleasant atmosphere. So, we will ensure that
we hold ourselves accountable to the highest standards by meeting our costumers
needs precisely and completely.
Our plan is to position the business to become one of the leading restaurant in
Leyte. This might look too tall a dream but we are optimistic that this will surely be
realized, because we have done our research and feasibility studies and we are
confident that Palompon, Leyte is the right place to launch our Kimbap restaurant.
In order for our team to promote our product and be known to its target market, we
have different promotional strategies, such as online promotion and print advertising.
We have dine in, take out, and delivery. We also accept credit card.

SECTION 2: PERSONAL DETAILS

I. BIOGRAPHY OF THE AUTHORS
The Business is a Kimbap Restaurant (Kimbap Lovers)
 Kyla Jane P. Rañola, 19 years old. Born in Palompon, Leyte on April 15, 2002.
Graduated at Palompon Institute of Technology, major in Food and Beverages
Preparation Service and Management. There, she already received tons of awards for
being a good candidate at every competition in her school. At a young age, she already
know how to handle every costumers, because her family own a café business at
Ormoc City. A year after she graduated, she received tons of invitation in every
seminars to give an inspirational speech in front of so many people that wants to work
overseas as a barista. Now, she decided to be independent from her family business
and decided to have a business together with her business partners, which is a Kimbap
restaurant called Kimbap Lovers.
 Mobile #: 09682613843
 Email address: kylajaneranola@gmail.com
 Melody C. Olinares, 20 years old. Born in Tabango, Leyte on February 19, 2000.
Graduated at Palompon Institute of Technology, major in Food and Beverages
Preparation Service and Management. She has garnered and claim award when she
was in college. At the age of 24, she own a restaurant in Cebu City and also a business
 partner of Kimbap Lovers. When she is not cooking in her restaurant, Melody spent
most of her time reading a recipe book, traveling the world, and sometimes watching K-
drama. Melody is a chef of her own restaurant , and what a wonderful dream came true.
 Mobile #: 09676171647
 Email address: melodyolinares.pnhs@gmail.com
 Lynsy Kate Ortalla, 19 years old. Born in Palompon Leyte on March 1, 2002.
Graduated at Palompon Institute of Technology, major in Food and Beverages
Preparation Service and Management. She is a scholar student and she received tons
of award for being a good student in their school. At a young age, she know how to
manage a business well and handle every costumers because her mother have a
Grilled Barbeque business at Manila. One of their successful costumer who is also
Lynsy’s friend owned a restaurant in Palompon, Leyte, which is called Kimbap Lovers
She wants to prove to her family that she isn’t just a low-key waitress in their own
restaurant, so she decided to have a partnership with the Kimbap restaurant owner.
 Mobile #: 09558634016
 Email address: lynsykateortalla.pnhs@gmail.com
 Eloisa Jasmin V. Roa, 20 years old. Born in Palompon Leyte on September 6, 2001.
Graduated at Palompon Institute of Technology, major in Food and Beverages
Preparation Service and Management. She is a person with a big ambition, her dream
is to have a restaurant business, because making food is her talent. As an average
person with small income, it’s hard for her to achieve them. Later on in her life, she is
discovered by the Kimbap Lovers’ owner accidentally and hired her as the chef.
 Mobile #: 09972586903
 Email address: eloisajasmin22@gmail.com
 Dale B. Melgar, 21 years old. Born in Capoocan, Leyte on September 6, 2000.
Graduated at Palompon Institute of Technology, major in Food and Beverages
Preparation Service and Management. There, he already received some awards for
being competent in their school. His family didn’t own any business at all, but at thanks
to the help of his uncle who owns a business, he learn how to operate a business at a
young age. He received his masteral degree at a famous prestigious school. A year
later, he received an invitation from a restaurant business called Kimbap Lovers to work
their as a manager. As an ambitious person, he accepted the offer and now an
independent person from his family.
 Mobile #: 09617374431
 Email address: darrenboreresmelgar@gmail.com
 Kith M. Ortalla, 20 years old. Born in Palompon, Leyte on October 27, 2001. Graduated
at Palompon Institute of Technology, major in Food and Beverages Preparation Service
and Management. He received many awards during his college times, for being an
excellent student. He works before in Raffles Hotel, with arcade shop, and fancy hotel,
but he mainly works in the restaurant as a manager. As time goes by opportunities
came and many requested to hire him because of his excellent performance, but he
didn’t accept any of them. He knew to himself that he already save a lot of money, so he
decided to open a business together with his former classmates and they decided to call
it Kimbap Lovers.
 Mobile #: 09458533027
 Email address: kithortalla.pnhs@gmail.com
SECTION 3: DESCRIPTION OF THE BUSINESS
I. NAME OF THE BUSINESS
Kimbap Lovers
Tagline: “Just roll with it!”

II. DESCRIPTION OF THE BUSINESS MODEL

Our product is Kimbap, a Korean dish which people want to eat. Our restaurant,
Kimbap Lovers is will make sure to show our excellence in our culinary skill, as well
as our pleasant communicative skill.
The uniqueness of Kimbap Lover is the fusion of taste that has been changed
which is combination of Pilipino taste and Korean taste. We have seafood category
with the main ingredients of shrimp, lobster, cooked salmon, and crab. We also
have breakfast category with the main ingredients of egg, longaniza, and tocino. And
lastly the vegan category for those who hates meat, we serve all kinds of
vegetables.
Our kimbap used sumo rice which is recommended by our mentor because of
the quality and quite famous brand that been used in Korea. So, we can produce
quality kimbap that have been rolled with the seaweed.

III. STATEMENT OF THE VISION, MISSION AND VALUES

Objective
Having an innovative authentic business that serves honesty and great expectation
to every customers. Other than that, we want to increase sales of our product. So we
will ensure that our productions are run more systematic and efficient from time to
time.

Vision
A successful kimbap restaurant that gives the taste of satisfaction to customers and
also to become the leading Kimbap restaurant in Leyte.

Mission
To serve clean, delicious, and high quality kimbap and start a big promotion on the
internet. We will also be alert and aware regarding the feedback from customers to
improve our service.

SECTION 4: PRODUCTION PLAN

 Manufacturing process
Our production system shall strive to attain service excellence in addition to
manufacturing safe, quality products. This shall be undertaken through the
engagement of modern production techniques using up-to-date assembly
technology. This will also result in low production costs being attained by the
company. We also intend to ensure that the suppliers we engage are committed
 and reliable so as not to let down the final consumer in terms of the quality of the
product and time of delivery.
 Physical Plant

 Machinery and Equipment

No. Machine and Quantity Price/Unit Total Price

Equipment (RM) (RM)

1 Rice cooker 2 P900 P1,800

2 Punch card 1 P300 P300

machine

3 Weight machine 2 P50 P100

4 Double sided 3 P500 P1,500

pan

5 Portable stove 3 P300 P900

6 Machine cashier 1 P1000 P1000

7 Chest freezer 1 P3000 P3000

8 Chiller 1 P3000 P3000

 Suppliers of Raw Materials

Currently the company obtains the vast majority of its raw materials from
Korean suppliers in Dongwon F and B Corporation., Ltd. However as we are
committed to fair terms of trade and promotion of local business we intend to
engage local suppliers. The major advantages of doing so being higher margins,
faster payments and lower risks of payment default. Through the use of
 economies of scale we aim to maintain low input and production costs. This may
be undertaken through (discussion removed for confidentiality).
Hence we intend to establish good rapport with all our suppliers and hence
long mutually beneficial business relationships. This shall be undertaken through
working closely with suppliers to ensure uninterrupted deliveries.
 Future capital equipment needs
In an estimated time of 3 years, Kimbap Lovers will invent a cooling bunker
that we are certainly sure that all our products, especially the meat will fit in. This
way, we will impress people on our highly innovative skills. And we are certain
that there is a high chance that it motivates other restaurants to. Through this we
will be titled as a business to start a bunker trend in Palompon Leyte and
improve our reputation as an entrepreneur.

SECTION 5: Operational Plan

 Description of the Company’s operations
Kimbap Lovers’ objectives for the first three years of operation includes:

o Keeping food cost under 35% revenue.

o Keeping employee labor cost between 24-29% of revenue.
o Stay as a small restaurant with excellent food and service.
o Averaging sales between P5,000,000-P7,500,000 per year.
o Expand our marketing and advertising, possibly in Cebu city.
o Achieve 12% return on investment to investors for the first two years and
15% for the * next three years.

WEEKENDS 8:00 AM - 12: 00 PM

WEEKDAYS 8:00 AM - 10: 00 PM

NON-WORKING 8:00 AM - 12:00 PM

HOLIDAYS

SPECIAL HOLIDAYS 8:00 AM-10:00 PM

 Flow of Orders for goods and services

The operation will produce 300 roles per day. The clients are served through the
location of the business itself. We also cater free delivery with a minimum order of
P1000 and 50% off shipping fee if purchasing P500 and some are delivered through
school and other business establishment.

 SECTION 6: Marketing Plan

A, TARGET MARKETS
 Kimbap lovers will focus on attracting a wide and diverse clientele ages 25-60 with an
annual income of at least $30,000.

We want the business man, happy couples, high-end singles, families, tourists with
money, wealthy image seekers and compulsive spenders. We focus on these specific groups
because these are the types of people who frequent other restaurants and bars in the area.
They are the ones that are willing to spend their money on good dining and service at a value
price. We generally know the characteristics of our clientele with the available demographics.

Our demographics include people from the local Long Branch area, restaurant patrons
from neighboring cities, and tourists from other cities and states. The characteristics of our
clientele will be people who are creative, entertaining and sophisticated diners.

B. MARKETING STRATEGIES

a. Product/Service Strategy
Kimbap Lovers producers high quality of kimbap with a delightful taste which
the fusion of Korean and Filipino taste. We are concern about people who are
always wanted to try something new. So, we produce different types of kimbap
compared to others in order to attract food lovers. We have the strategy is to
build more customers in order to increase revenue. We will focus on making all
our customers happy with our food, service and entertainment options. Besides
that, the price that we offered is affordable compared to another business with
the same products.
Moreover, our product comes out with smart packaging to make it easier to
eat which can help the carrier person to save their lunch.
We’ll train every new employee so they will fit in with our concept and has
knowledgeable service in an outstanding atmosphere. We also provide WiFi
connection and show K-dramas in our 55 inch television to our dear customers
for entertainment purposes. We are certain, people will be entertained, in result
they will order more.
b. Pricing Strategy
 The price of every kimbap varies on different ingredients that is put in it. It
also depends on the order of slices. In every weekends we offer buy 2 get 1. We
believe that we have product quality and feature advantages, encouraging the
use of a price. This pricing strategy, coupled with our efficient production
methods, aids in achieving our relatively high market share for a new product
entry.
c. Distribution Strategy
We use direct distribution. With our current strong distribution channels
nationwide covering 75 percent of watch sales, we will limit our potential if we
restrict our distribution to specific regional markets. We will use current normal
distributor markups. We do home delivery, if an order will reach P500 then the
shipping fee will be paid by only by 50%. But if a customers orders P1000 then
shipping fee will be covered up. For the order to be received immediately, we use
motorcycle to deliver the Kimbap, this way the Kimbap will still be warm and
comforting to eat.
d. Advertising and Promotion Strategy
Most Instagram and Facebook posts will be used to engage with customers
as opposed to advertising or direct selling with approximately 3 to 4 posts every
day showing our different types of Kimbap. There will be a monthly ‘selfie
contest’ to encourage followers to post photos on our pages with P5000 per
month spend in highly targeted Facebook ads directing users to engage and
follow Kimbap Lover’s Facebook page.
Within our week of business, we offer different types of free unlimited
beverages. This way, people will be interested entering our restaurant and we
are certain that this is a start for them to have an open mind and open heart to
taste a different food from other country, that most Filipino people aren’t used to
eat.
 We also decided to make a brochure containing interior pictures of our
restaurant, menus and prices in order to lure costumers in.

SECTION 7: ORGANIZATIONAL PLAN

 FORM OF OWNERSHIP

Partnership

 Organizational Charts/Lines of Authority

 Principal shareholders or partners

o Kyla Jane Rañola- Owner and founder (shares 50% of profit)

o Melody Olinares- Co-owner (shares 25% of profit)
o Lynsy Kate Ortalla- Co-owner (shares 25% of profit)

 Background of the Management

Kyla Jane P. Rañola, an excellent student since high school. When she is in college,
she is the pride of her school. She received tons of award at her school for entering a lot
of contest, especially cooking contest. After graduating, she became known in the food
industry.
Melody C. Olinares started cooking since she is 5 years old. She was on TV in the
ABS-CBN and been interviewed for cooking like a pro. Ever since that, she is
recognized in the cooking industry and is famous in her town. Also, she has a sharp
mind and is highly innovative.
Lynsy Kate Ortalla has been cooking and grilling meat since in her teens. She’s also
an assistant manager at her parent’s barbeque. She know how to handle money the
most and is very fast in numbers. She is always the one who competes math challenges
when she was in her elementary.
 Kith M. Ortalla is a highly creative and artistic person. Planning is his strategy, and he
loves solving complicated problems. This is the reason why many successful people
offered to hire him in their company. Good thing, he choose Kimbap Lovers.
Dale B. Melgar is a highly trusted person. In college, he has two course which is
FBPSM and Marketing Management. Dale has been trained as a fast and reliable
worker, because of his uncle, which is a business man.
Eloisa Jasmin V. Roa is pro chef. She’s been working in a crew ship since she was in
her early 20’s. So that means Eloisa is highly trained, because being in the ship is not
easy. Eloisa just wanted a not so difficult life, so she chooses

 Rules and Responsibilities of Management

Kyla Jane P. Rañola is the owner, founder, and also the general manager of Kimbap
Lovers. She is an executive who has overall responsibility for managing both the
revenue and cost elements of a company's income statement, known as profit & loss
responsibility.
Melody C. Olinares is the administration manager and the co-owner of Kimbap
Lovers. She is responsible for supervising administrative team and their operations.
Hiring, training, coaching and managing employees. Developing, improving and
implementing administrative policies. Running regular work-in-progress meetings and
providing company updates.
Lynsy Kate Ortalla is a math genius, that’s why she is our financial manager and also
Ms. Kyla’s partner. Lynsy produce financial reports, direct investment activities, and
develop strategies and plans for the long-term financial goals of their organization.
Kith M. Ortalla is the operation manager he is responsible for managing activities that
are part of the production of goods and services. It is Kith’s responsibility to include
managing both the operations process, embracing design, planning, control,
performance improvement, and operations strategy.
Dale B. Melgar is the marketing manager, he is responsible for managing the
promotion and positioning of a brand or the products and services that a company sells.
As a highly intelligent and convincing person he is employed to attract more customers
to buy from the company and to raise brand awareness through the creation of
marketing campaigns.
Eloisa Jasmin V. Roa is the head chef, she is responsible for using her culinary
expertise to create appetizing dishes for diners to enjoy. Her duties include overseeing
kitchen staff, tasting dishes before going to customers and restocking food produce as
needed.

SECTION 8: FINANCIAL PLAN

 PRO-FORMA BALANCE SHEET

KIMBAP LOVERS

For 2021-2024

Assets 2021 2022 2023 2024

Current Assets

Cash P80,000 P100,000 P150,000 P200,000

Net account P200,000 P260,000 P280,000 P280,000

 receivable

Inventory P50,000 P20,000 P25,000 P30,000

Temporary P100,000 P150,000 P200,000 P130,000

investment

Prepaid P80,000 P90,000 P100,000 P95,000

expenses

Total current P510,000 P620,000 P755,00 P735,000

assets

Fixed Assists

Long-term P 200,000 P150,000 P180,00 P100,000

investment

Land P300,000 P200,000 P150,000 P180,000

Building (net of P180,000 P150,000 P140,000 P120,000

depreciation)

Plant and P5,000 P3,000 P2,000 P4,000

equipment (net)

Furniture and P10,000 P8,000 P9,000 P7,000

fixture (net)

Total net fixed P245,000 P511,000 P481,000 P311,000

Liabilities

Current Liability

Account Payable P230,000 P100,000 P80,000 P90,000

Short-term notes 200,000 P90,000 P50,000 P60,000

 PRO FORMA INCOME STATEMENT

Kimbap Lovers

Revenue 2021 2022 2023 2024

Gross sales P500,000 P600,000 P400,000 P500,000

Less sales returns P100,000 P80,000 P90,000 P95,000

and allowances

Net sales P600,000 P680,000 P490,000 P595,000

 Cost of Sale

Beginning Inventory P555,000 P660,000 P655,000 P350,000

Plus goods purchased/ P400,000 P500,000 P360,000 P7140,000

manufactured
Total goods available P450,000 P350,000 P200,000 P430,000

Less ending inventory P100,000 P80,000 P60,000 P80,000

Total lost of goods P30,000 P40,000 P50,000 P20,000

Operating expenses

Salaries and wages P3,000,000 P4,000,000 P5,000,000 P6,000,000

Commission P600,000 P550,000 P370,000 P300,000

Advertising P40,000 P30,000 P20,000 P10,000

Depredation P30,000 P50,000 P43,000 P60,000

Owner P300,000 P500,000 P430,000 P600,000

Total selling P3,970,000 P5,130,000 P5,863,000 P6,970,000

expenses

General/Administrative

Salaries and wages P100,000 P100,000 P150,000 P150,000

Employee benefits P80,000 P80,000 P85,000 P85,000

Plant P10,000 P15,000 P20,000 P18,000

Utilities P50,000 P60,000 P50,000 P40,000

Depredation and P60,000 P70,000 P50,000 P30,000

amortization

Office supplies P80,000 P30,000 P10,000 P6,000

Postage P10,000 P10,000 P15,000 P8,000

Equipment P50,000 P20,000 P30,000 P64,000

maintenance and
rental

Interest 0 0 0 0

Furniture and P3,000 P8,000 P2,000 P3,000

equipment

Total operating P443,000 P385,000 P410,000 P404,000

expenses

 CASH BUDGET

2021 2022 2023 2024

Forecast Sales P100,000 P100,000 P100,000 P100,000

Cash sales P20,000 P20,000 P20,000 P20,000

(20%)

Collection of AR

Lagged of 1 P60,000 P60,000 P60,000 P60,000

year (60%)

Lagged of 2 P20,000 P20,000 P20,000 P20,000

years(20%)

Total cash for P200,000 P200,000 P200,000 P200,000

the receipt

SECTION 9: ASSESSMENT OF RISK

 Cash flow is dependent on making estimated sales at 3 trade shows per year
o First trade show is already confirmed. The owner will apply to attend multiple
shows.
 Illness or inability for Owner to work
o We have family with the skills to help run the business temporarily if needed.
She has confirmed this option with the family members as a back-up strategy.
 Suppliers going out of business or raising rates
o As a business owner, we will maintain relationships with more than one
supplier of any given material so as to reduce the chances of a dependency.
 Injury Claims
o First aid kit is everywhere in the kitchen. It will ensure that injuries can be
efficiently and promptly dealt with before a trained medical professional arrives
to administer more specialized treatment.
 Potential Risks-Internal and external
o We will maintain at least 3 million pesos in liability insurance as well as the
standard Workers Compensation Insurance.
 Competition Risks
o Low entry barriers will attract competitors in a growing market. The existing
players have to retain customers through superior service or have customer
loyalty program.
SECTION 10: TIMETABLE/MILESTONES
 Formal Registration of the Business
To certify that the our business Kimbap Lovers is permitted to start, we need to
obtain certain license and permits. Therefore, we have applied license from Companies
Commission of the Philippines and permit from Business Permit and Licensing
Division(BPLD) Tacloban City. This is important in our business, so that our business
will be conducted in a legal way and gain confidence for our dear customers.
 Completion of Product or services design
We have completed all our planned product and services as shown above. Right
after completion, registration of a new business to be done within 30 days from the date
of commencement of the business.

Target Target date Status

Finishing the planned November 14, 2021 Completed

ingredients

Testing perfect the taste of November 30, 2021 Completed

our product

Making the interior design of December 1, 2021 Completed

our restaurant

 Hiring of Initial Personnel

Target Target date Status

Hiring head chef November 10, 2021 Completed

Hiring cashier November 10, 2021 Completed

Hiring waitress November 10, 2021 Completed

 Reaching agreements with suppliers and distributors

Target Target date Status

Reaching Dongwon F and B October 12, 2021 Completed

Corporation., Ltd.

Dongwon F and B October 21, 2021 Completed

Corporation., Ltd’s approval

 Actual Production

Target Target date Status

 Producing the ingredients August 13, 2021 Completed

Producing the right plan August 28, 2021 Completed

 Initial Orders, sales and deliveries

Target Target date Status

Reservation for deliveries August 30, 2021 Completed

Arrival for deliveries December 3, 2021 Completed

SECTION 11: APPENDICES

 CURRICULUM VITAE OF THE MANAGEMENT TEAM

Owner and General Manager

Name: Kyla Jane P. Rañola

Place of Birth: Palompon, Leyte
Address: Brgy. Sabang, Palompon, Leyte
Citizenship: Filipino
Gender: Female
Cellphone #: 09682613843
Email: kylajaneranola@gmail.com

Educational Background:
o Elementary:
Merida Central School
o High School:
Merida Vocational School
o Senior High School:
ACLC College of Ormoc
o College:
Palompon Institute of Technology
Responsible for:

o Leading
o Organizing
o Controlling
o Designing strategy for business growth
o Oversee daily operation
o Pursuing targeted goals and objectives
o Improving revenue

Skills gained:

o Negotiation
o Team building
o Visionary leadership
o Excellent verbal and written communication
o Manage operations and processes within budget
o Expert in financial management and persistent business will to succeed
o Solid presentation skills and ability to explain complex processes to an
audience

Administration Manager and Co-owner

Name: Melody C. Olinares

Date of Birth: February 19, 2000
Place of Birth: Tabango, Leyte
Address: Tabango, Leyte
Citizenship: Filipino
Gender: Female
Cellphone #: 09558634016
Email: lynsykateortalla.pnhs@gmail.com

Educational Background:
o Elementary:
Catmon Elementary School
o High School:
Marcelino R. Veloso High School
o Senior High School:
Palompon National High School
 o College:
Palompon Institute of Technology

Responsible for:
o Supervising day-to-day operations
o Training employees
o Hiring employees
o Developing and improving administrative systems, policies, and procedures
o Evaluating employees and taking corrective action

Skills Gained:
o Research skills
o Typing
o Filling/paper management
o Self-motivation
o Bookkeeping
o Equipment handling
o Customer service skills

Financial Manager and Co-owner

Name: Lynsy Kate

Date of Birth: March 1, 2002
Place of Birth: Palompon, Leyte Palompon, Leyte
Address: Brgy. Ipil III, Mabini St.
Citizenship: Filipino
Gender: Female
Cellphone #: 09558634016
Email: lynsykateortalla.pnhs@gmail.com

Educational Background:
o Elementary:
Seaside Elementary School
o High School:
 Palompon National High School
o Senior High School:
Palompon National High School
o College:
Palompon Institute of Technology
Responsible for:
o Budgeting
o Making financial forecast
o Managing Credit
o Projecting profit
o Developing cash flow statement
o Providing advise in making financial decisions
o Producing accurate financial reports and information
Skills gained:
o Analysis
o Interpersonal skills
o Attention to details
o Mathematical proficiency
o Problem solving
o Communication
o Organizing

Operation Manager

Name: Kith M. Ortalla

Date of Birth: October 27, 2001
Place of Birth: Palompon, Leyte
Address: Brgy. Rizal, Palompon, Leyte
Citizenship: Filipino
Gender: Male
Cellphone #: 09458533027
Email: kithortalla.pnhs@gmail.com

Educational Background:
 o Elementary:
Rizal Elementary School
o High School:
Taberna National High School
o Senior High School:
Palompon National High School
o College:
Palompon Institute of Technology

Responsible for:
o Training employees
o Supervising workers
o Hiring new employees
o Maintaining efficiency of business
o Managing operation processes
Skills gained:
o Problem solving
o Time management
o Excellent in communication
o Active in listening
o Knowledgeable

Marketing Manager

Name: Dale B. Melgar

Date of Birth: August 13, 2002
Place of Birth: Capoocan, Leyte
Address: Brgy. Rizal, Palompon, Leyte
Citizenship: Filipino
Gender: Male
Cellphone #: 09617374431
Email: darrenboreresmelgar@gmail.com

Educational Background:
o Elementary:
Capoocan Central School
 o High School:
Asunscion S. Melgar National High school
o Senior High School:
Palompon Institute of Technology
o College:
Palompon Institute of Technology

Responsible for:
o Estimates and budgets for marketing campaigns
o Managing promotion of brand
o Positioning products
o Manage marketing budget
o Develop marketing strategy
o Implement marketing plans
o Work with a product development team

Skills gained:
o Adaptability
o Strong attention detail
o Numerical skills
o Commercial awareness
o Good organization and planning skills
o Good teamwork skills
o Communication skills and networking ability

Head Chef

Marketing Manager

Name: Eloisa Jasmin V. Roa

Date of Birth: August 13, 2002
Place of Birth: Capoocan, Leyte
Address: Brgy. Rizal, Palompon, Leyte
Citizenship: Filipino
Gender: Female
Cellphone #: 09972586903
 Gmail: eloisajasmin22@gmail.com
Educational Background:
o Elementary:
Palompon South Central School
o High School:
Northern Leyte College
o Senior High School:
Holy Child High School
o College:
Palompon Institute of Technology

Responsible for:
o Designing menus
o Ensuring all food preparation
o Submitting cost proposals for menu items
o Creating menu items
o Controlling and directing the food preparation process
o Approving and polishing dishes
o Managing other chefs of all levels

Skills gained:
o Great cooking skills
o Leadership and managing skills
o Ability to work under pressure
o The ability to manage a budget and keep accurate records
o Good organization and communication skills

 PRICE LIST FROM SUPPLIERS

Materials (Bulk) Price Supplier

(Good for 1 week)

Sumo Rice P3,000 Dongwon F and B Corporation., Ltd

Dried Seaweed P2,000 Dongwon F and B Corporation., Ltd

Japanese Cucumber P800 Dongwon F and B Corporation., Ltd

Vinegar P1,000 Dongwon F and B Corporation., Ltd

Salt P300 Dongwon F and B Corporation., Ltd

Sugar P500 Dongwon F and B Corporation., Ltd

Cooking Oil P1,000 Dongwon F and B Corporation., Ltd

Crab Stick P2,000 Dongwon F and B Corporation., Ltd

Eggs P2000 Dongwon F and B Corporation., Ltd

Vegetables P500 Dongwon F and B Corporation., Ltd

 Sea foods (lobster, shrimp, P5,000 Dongwon F and B Corporation., Ltd
salmon)

Vegetables (mixed) P1,000 Dongwon F and B Corporation., Ltd

Tocino P1,000 Dongwon F and B Corporation., Ltd

Longaniza P1,000 Dongwon F and B Corporation., Ltd

Thousand Island P500 Dongwon F and B Corporation., Ltd

Grind Beef P2500 Dongwon F and B Corporation., Ltd

Grind Pork P2000 Dongwon F and B Corporation., Ltd

 PROFILE OF COMPETITORS

Competitors refer to the other business that offers similar or replacing products or
services to the same target market. Since Kimbap Lovers is new and unknown, of
course we have to suffer and do everything that we could do to attract as many
customers to buy our product. We tried to make our competitors as our motivational
factors in order to increase our sales. So, we analyze our competitors by looking for
their strengths and weaknesses.

Competitors Strengths Weaknesses Market Share

Kimbap Heaven  Well known  The price offered 945,119(49%)

restaurants with are not affordable
many branches in to our some of
Leyte. the target market.
 Offered variety
types of Japanese
food.

Korean All-In-All  This restaurant  The location of 652,582 (33%)

Restaurant offered variety this restaurant is
types of Korean quite hidden.
foods.  This restaurant
 The prices offered has many
are affordable to all competitors in
of our target the market that
market. served the same
product.

Ichiya Takoyaki  The prices offered  Most workers do 360,045 (17%)

are affordable to all not concern on
our target market. hygiene lifestyle.
 The kiosk has  The kiosk has
quick service many
because the competitors in
making process is market that
more faster served some
product.