Sine K-Grill

a BUSINESS PLAN

Presented to

JENNIFER GALANZA
Subject Professor

In Partial Fulfillment of the Requirements of the Course

Franchising-3B–BUSINESS PLAN

Presented by:
Beatriz Calimlim

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 I. EXECUTIVE SUMMARY
The Sine K-Grill Company is a karaoke grill restaurant where in you will
experience a full dining with exceptional food quality and services that will exceed
costumer expectation at lower cost. The company’s vision is to be remembered by our
customers as the ultimate family dining experience, and to be recognized across the
country as one of the top Korean restaurants producing inexpensive and high-quality
food.
Uses of the Product. Customers can use the products to satisfy their cravings while
dining in or ordering takeout with their family and friends.
Users of the Product.
Local Community. The local community represents the largest number of potential
customers.
Students. Sine K- grill is near the schools where students can come and go during
their lunch and free time.
Workers. The location is near the establishments where workers come as a group
and enjoy their meal.

Target Market
The Primary Target Market of the proposed project covers the following:
• Echague, Isabela with a total population of 88,410;
• Alicia, Isabela with a total population of 73,874;
• San Isidro, Isabela with a total population of 27,044;
• Santiago City, Isabela with a total population of 148,580.
Total population is 337,908.

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 TABLE OF CONTENTS

TITLE PAGE ………………………………… 1

I. Executive Summary …………………………………. 2
II. Introduction ……………………………….. 4
III. Background ………………………………… 6
IV. The Organizational Business Model ………………………………… 6
V. Intellectual Property Trademark ………………………………… 7
VI. The Target Market – Hosting Services ………………………………… 7
VII. Sales and Marketing ………………………………… 7
VIII. Competition ………………………………… 8
IX. The Directors and Management Team ………………………………… 10
X. Financial Information ………………………………… 12
XI. SWOT Analysis ………………………………… 13

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 II. INTRODUCTION

Project Proponents: Sine K-Grill Company

Business Organization: General Partnership
Mission: To provide a full dining experience with exceptional food quality and service
that exceeds customer expectations at the lowest possible cost.
Vision: To be remembered by our customers as the ultimate family dining experience,
and to be recognized across the country as one of the top Korean restaurants producing
inexpensive and high-quality food.
Logo Description: The logo of the business firm is expected to have a huge impact and
attract every customer, indulging them to go and approach our Sine K-Grill. The circle on
the background of our business logo has a traditional Korean design that represents where
most of our dishes originate from. In English, the word “ 우리, 나” (Uli, na) written in
Hangul means "Us, Me," and it means that you can come to our restaurant by yourself,
with friends, or with family. The word “그릴 레스토랑” also written in hangul, it can be
found under the circle and it means "Grill Restaurant."
The "Fire, Film Strip, and Microphone" in our logo represent the major and main
products we want to sell and market to the people. The fire represents the dishes,
especially the grilled dishes. The film strip represents the cinema or theater room and the
microphone represents the KTV (karaoke television) which we offer in the private rooms.
In addition, our logo represents the main product and service wherein in our
establishment you can not only watch and eat, but you can also share your love for
singing, which leaves the tagline "Cook, Eat, Relax, and be Happy."
Table 1. Name and Properties of the Products

Name and Properties of the Product.

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 Mi ki Bibimbap
Served as a bowl of warm white rice topped with
namul or kimchi and chili pepper paste, soy sauce, or
a fermented soybean paste. A raw or fried egg and
sliced meat (usually beef) are common additions.
Tteokbokki
Korean street food snack made primarily of chewy
rice cakes and fiery, funky gochujang chili paste.

Kimchi-jjigae (김치찌개) or kimchi stew

A jjigae, or stew-like Korean dish, made with kimchi
and other ingredients, such as pork or seafood,
scallions, onions, and diced dubu.

Kimbap (or sometimes spelled gimbap)

This meal-on-the-go seaweed roll is made from
cooked white rice and variety of vegetables, fish and
meats that are rolled in gim (김) – dried seaweed
sheets.
Promo 299.
Unlimited SAMGYUP pork belly, Chicken bulgogi,
Sausage, rice, lettuce, 10 kinds of authentic Korean
side dishes, 3 kinds of dipping sauces.

Promo 399.
Unlimited all flavors of SAMGYUP pork belly, beef
plain, chicken bulgogi, drinks, cheese, korean steamed
egg, sausage, rice, lettuce, 10 kinds of authentic
korean side dishes, 3 kinds of dipping sauces.

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 Promo 499.
Unlimited all flavors of SAMGYUP pork belly, all
flavors of beef, chicken, drinks, cheese, Korean
steamed egg, tteokbokki, kimbap seaweed rolls,
sausage, kimchi rice. Lettuce, 10 kinds of authentic
Korean side dishes, 3 kinds of dipping sauces.
III. BACKGROUND
As Korean pop music and drama gain popularity around the world, more non-
Koreans are becoming interested in Korean cuisine. People in the Philippines watch
Korean dramas on the internet via video streaming services. Authentic Korean barbecue
will undoubtedly entice your interest. If you visit a country in Asia, you may see a lot of
street signs with 'KTV' written on them. These signs are advertising KTV bars. Inside
KTV bars are individual karaoke rooms. The karaoke rooms are decorated with party
lights and comfortable sofas. You can also order food and drinks which you are allowed
to consume inside the karaoke room. Samgyeopsal is a popular Korean dish. The meat,
usually marinated or seasoned, is cooked on a grill at the diner's table. Sine K-Grill is
Isabela's first Korean restaurant with a cinema and KTV. It has private rooms that can
accommodate a group of people or a family, allowing them to bond, share, and spend
time together. The shop also accepts reservations for any events, but only with strict
restrictions. When you just want to be safe at home and dine with your family and
friends, we also offer take-outs, deliveries, and "Samgyup sa Bahay party sets." The
proposed restaurant will be located in the municipality of Angadanan.

IV. The Organizational Business Model

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 Figure 1. Organizational Structure

V. INTELLECTUAL PROPERTY TRADEMARK

The Sine K – Grill does not have any trademark yet, but it doesn’t mean that Sine
K – group is illegal to operate. The Sine K – group can operate as long as it follows the
rules in business management, paying taxes and license.

VI. THE TARGET MARKET AND HOSTING SERVICES

Target Market
The Primary Target Market of the proposed project covers the following:
• Echague, Isabela with a total population of 88,410;
• Alicia, Isabela with a total population of 73,874;
• San Isidro, Isabela with a total population of 27,044;
• Santiago City, Isabela with a total population of 148,580.
Total population is 337,908.

VII. SALES AND MARKETING

Sine K-grill is the first grill restaurant in Echague Isabela and its neighboring

municipalities and towns, such as Santiago City, Alicia, and San Isidro, to have a cinema

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and KTV offered. The restaurant will primarily serve the local community, students, and

workers, which is why it will be placed in San Fabian, Echague, Isabela, near the

Echague College University and Municipal Hall, as well as along the national highway

for better and easier access to the target clients. Aside from that, the restaurant offers

delivery and pick-up services in nearby towns.

There will be FM radio broadcasting with duration of 30 seconds every day.

Streamers/Tarpaulins will also be utilized for it to be known in Echague and the towns

nearby. Flyers will also be distributed to the people passing by in the area. Also, there

will be an online advertisement that will be running in different social Medias and also

the firm will be having their own social media accounts. Since the location of the

restaurant is along the city road, a big signage will be made with bright lights during

night time so that it can be seen and easily remembered by the travelers and by-passers.

Promos and discounts will also be given to the customers not only during the

opening of the business but also during special occasions especially when large number

of customers are coming.

The firm shall also set lower price than competitors

VIII. COMPETITION
Table 2. The competitors of the firm

Competitors Location Other Information

Name

Meokja Cabugao, Unli Set 199 and 388 unli set.

Samgy Echague, Isabela Store Hours: Monday-Sunday (11:00am-8:00pm)
Daily Production: 25

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Sam Gui- 2nd Floor Castillo 199 Unlimited Plain Pork Samgyupsal
Central Agri Supply Bldg, 299 Unlimited Plain Pork + Unli Korean Chicken
Silauan Sur, 399 Unlimited Beef, Pork & Korean Chicken
Echague Open: 10am-8pm (Sunday-Fridays)
Daily Production: 30

Moobang  2nd Floor Elc Mukbang Set:

Building, Brgy  Pork & Chicken Set - 1600
Calao East, City  Beef & Chicken Set - 1800
Road, Santiago  Beef, Pork & Chicken Set - 2500
City (Across  Free 1.5l Soda for Every Order of Mukbang Set
Kambingan Sa Solo Meals:
Barangay)   Chicken Solo Meal - 169
 Pork Solo Meal - 179
 Beef Solo Meal - 189
Kimchi Fried Rice Toppings:
 Chicken Kimchi Fried Rice - 150
 Pork Kimchi Fried Rice - 150
 Beef Kimchi Fried Rice - 150
Dine-In Menu:
 Unlimited Pork & Chicken -299
 Unlimited Beef & Chicken -399
 Unlimited Beef, Pork & Chicken -449
Store Hours: (12:00pm - 9:00pm)
Daily Production: 105

Yakinuku Alicia, Isabela Friday to Sunday & Holidays:

 Unli Pork-350/head
 Unli Beef (US Beef)-450/head
 Unli Pork Beef-400/head
Monday to Thursday
 Unli Pork-400/head

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  Unli Beef (US Beef)-500/head
 Unli Pork & Beef-450/head
 With 10 Unli side dishes,
 Unli Cheese dip 
 Soup 
 Drinks,
 Coffee 
 2-3 complimentary sides (steamed egg or cheese
corn and or burger steak).
Daily Production: 100

Annyeong Robinsons Place Unlimited Pork Belly 299

Unlimited Santiago City, Unlimited Pork Belly 449
Samgyupsal Isabela Meat And Seafood All You Can 549
Daily Production: 40

IX. THE DIRECTOR AND MANAGEMENT TEAM

Table 3. The management during the operating period.

Workers Requirements Responsibilities Salaries

General  must have experience in  Managing day-to-day business P30,000

Manager planning and budgeting;
 knowledge of business
processes and functions;
 excellent communication
skills;
 outstanding
organizational and
leadership skills.
 Have a bachelor degree.
operations Developing and
implementing growth strategies
 Improving revenue;
 Hiring employees by
evaluating performance and
productivity;
 Analyzing accounting and
financial data.

Host  Reservations  Greeting customers and P350 per

management experience escorting them to the eating day
Customer service skills and bar areas.
that can be demonstrated.  To ensure our visitors have a
 Superior communication pleasant dining experience

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 abilities (via phone and from the minute they arrive
in-person) until they exit, you should have
strong organizational and
people skills.

Server  Must have at least one  Serving the Foods ordered P350 per
year of waiter or day
waitressing experience.
 Customers require
patience and attention.
Excellent public speaking
abilities.

Dishwash  Manual dexterity is  Dishwashers, washing any pans P350 per

er required to wash and dry and utensils that come into day
kitchenware and contact with food, and scraping
tableware. identifiers off everything.
 Flexibility and
willingness to work shifts
are both important.
Physical stamina and
strength.

Busser  Working in the restaurant  in charge of emptying, P350 per

sector and having a love disinfecting, and resetting day
for customer service. tables
 A strong sense of  They make sure the restaurant
observance. Excellent is well-stocked with essentials
time management and like cutlery, plates, napkins,
organizing skills. and cups and water glasses.

Cashier  Work experience as a  Collect Orders P350 per

Retail Cashier or in a  Collect payments in cash or via day
similar sales function is credit card.
required.  Provide receipts, refunds,
 Knowledge of electronic change, or tickets to customers.
equipment such as a cash  Introduce new items and cross-
register and a point-of- sell existing ones.
sale system.
 Excellent math skills.
 Strong time management
and communication
abilities.

Cook  A high school diploma or  Cook is in charge of food P375 per

an equivalent preparation and other necessary day

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 qualification is required. supplies.
 Culinary arts or a related  Before they begin working,
field certificate A they double-check that
minimum of four years in everything is in order.
a similar position is  They prepare vital components
required. and make a final product for
 Deep understanding of restaurants using specialized
restaurant best practices culinary tools.
and cooking techniques.
 Excellent organizational
and communication
abilities.
 The ability to multitask.

X. FINANCIAL INFORMATION
I. Price Study

The firm will set at all products and services it renders; the following amount will

be based in competitor’s present prices and in the surveyed preferred prices and it is in

between the prices set by them.

Table 4. Price Study

PRODUCTS AND SERVICES PRICES

Unlimited SAMGYUP Php. 299
Specification: pork belly, Chicken bulgogi, Sausage, Rice,
lettuce, 10 kinds of authentic Korean side dishes, 3 kinds of
dipping sauces. 
Unlimited all flavors of SAMGYUP 399
Specification: pork belly, beef plain, chicken bulgogi, drinks,
cheese, Korean steamed egg, sausage, rice, lettuce, 10 kinds of
authentic Korean side dishes, 3 kinds of dipping sauces.
Unlimited all flavors of SAMGYUP 499
Specification: pork belly, all flavors of beef, chicken, drinks,
cheese, Korean steamed egg, tteokbokki, kimbap seaweed rolls,
sausage, kimchi, rice. Lettuce, 10 kinds of authentic Korean
side dishes, 3 kinds of dipping sauces.
Kimchi Stew (single serving) 298
Kimbap (single serving) 130
Tteokbokki (single serving) 75

Bibimbap 95

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Private room with Videoke or cinema.  300 / 2 hours

Table 5. The Projected Income Statement

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 XI. SWOT ANALYSIS

STRENGTH
Location: The location is near College University and Secondary schools. The Municipal
Hall of Echague is just around the corner of the Sine- K Grill. There are several boarding
houses that accommodate a lot of students and workers nearby. Sine K- Grill is located
along the highway where customers passing by will have no trouble finding this site.
Although there are other types of restaurants nearby, Sine K- Grill has no major
competitors because the place lacks any Korean barbeque restaurants with cinema room
on it.
Uniqueness of the service: Sine K- Grill is a resto that has KTV and cinema shop that
gives the feel at home vibes. Each room can accommodate up to 8-10 people, it can be
rented for hours depending on the reservation. Customers can enjoy in a private room
where they can grill while watching a movie or singing together with their friends or
family.

Quality of the foods: We serve the best Korean delicacies in town. Most of the
ingredients used were imported from Korea and some are freshly bought in our local
market.

WEAKNESS
Easy to be copied: It is relatively easy for others to copy Korean barbeque restaurants.
Since the cooking techniques and recipes are similar, and the menus of all restaurants are
comparable. In Korea, Korean barbecue is popular, and most Korean families know how
to create sauces, Kimchi, and other traditional Korean meals.
Similarities to other competitors: All Korean barbecue establishments are alike, and there
are just a few items that can be grilled in the Korean style. The menus are practically
identical, as are the side dishes and sauces. Portable grills are used in Korean barbecue
restaurants, which require guests to prepare their own food and enjoy the fun of BBQ.
Overall, being unique in this type of restaurant is a bit difficult.

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OPPORTUNITIES
Less primary competitors: In Echague, as well as in nearby cities, there are many
different types of restaurants. There are a few eateries in Echague, but they are few and
not that big. Although they compete with fast food and other samgyupsal restaurants, the
casual dining restaurants provide only local delicacies.

THREATS
Rising Product costs: Food and other expenditures will continue to rise as a result of the
increase in the minimum wage and the situation in the market. In order to be profitable in
the future, the menu pricing must be increased.

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