Executive Summary

Introduction

Chips is one of the favorite snacks of the Filipinos during parties. However, some
individuals dislikes

Sweet Potato (Ipomea batatas) is a member of the Convolvulaceae, or morning glory family. The
latter contains about 60 genera and over 1600 species, most of which are herbaceous vines,
Sweet potato is thought to be native to tropical South America where it has been used as food
source for more than 5000 years.

Although sweet potato skin color varies fairly extensively among cultivars, flesh color is either
white or orange. The white fleshed types, favored in the South, typically have moist flesh and
often (erroneously). Sweet Potato is a warm season vegetable that should not be planted until all
danger of frost has passed and the soil slightly acidic in nature. Sweet potatoes are started in the
garden as vegetative “slips” which can be obtained at many yard and garden stores during the
spring or produced by burying storage roots in moist sand and keeping them in warm location
until slips appear.

Sweet potato is a nutritious vegetable that probably deserves more attention than it gets in the
diet of the average American. In addition to being rich in starches (for energy). It contains
complex carbohydrates, dietary fiber, protein, beta carotene (pro vitamin A), Vitamin C and
vitamin B6. Sweet potato is relatively low in calories (a 100-gram serving is reported to contain
about 115 calories) and also is an important source of minerals such as calcium, magnesium, and
potassium.

As an interesting aside, sweet potato has been the subject of a considerable amount of African-
America of developmental research over the years. African-American agricultural scientist and
Missouri native George Washington Carver (best known for his work with peanut) also worked
with Sweet potato. From the latter he is credited with developing over 125 diverse products
including dyes, wood fillers, candies, pastes, breakfast foods, starches, flours, and molasses.
Objectives

To promote the processing of the native crops such as sweet potato into chips flavored with
barbecue powder and also to provide healthy alternative to consumers from the usual chips that
is commonly available in the market.

Features

Product name: Sweet Potato Chips with Barbecue Flavor

Packaging: Sweet Potato Chips will be put in zip lock plastic packaging. The logo will be
printed on sticker paper and some information about the product like ingredients and contact
number or Facebook page account will be included with printed logo to be attached on the zip
lock plastic packaging. The nutritive benefit will also include in the packaging.

Logo

Claims as Original Product

Sweet Potato Chips flavored with Barbecue may be new in the market soon. As of
today, there are many types of chips that can be found in the market but Sweet potato chips with
barbecue flavor is somewhat different from the other chips that customers most probably will
like it because of the nutrients present in the product. The ingredients are Sweet Potato, Canola
Oil and Barbecue Flavor. Sweet potato chips is a light snacks, healthy and all natural.

II.TARGET CUSTOMERS

Primary Customers
 Sweet Potato chips is eyeing not only for the young ones but also for the adults. The
kids specifically elementary pupils (5-12 yrs. old), teenagers specifically high school and college
students (13-19 yrs. old), young adults (20-30 yrs. old). This product can be also served in decent
occasions like birthday celebration, christening all other occasions that Filipino usually
celebrates, it is also good for adventurous people who want to try this product.

Secondary Customers

Demographic segmentation will be utilized to identify and classify the market of

Sweet Potato Chip flavored with Barbecue. Demographic segmentation divides the market into
two groups such as age, gender, occupation, income, family size, family type, family life cycle,
nationality, ethnicity, religion, social class. High income costumers have more buying power
than low income consumers. Sweet Potato Chips flavored with BBQ will be offered to most
people ages 5-65. The product mostly targets, students, professional, and employees (7-60) and
senior citizen (61-65) as secondary customers.

III.PRODUCT DESCRIPTION AND POSITIONING STATEMENT

Business Problem, Product Concept and History

Most Filipino used sweet potato in cooking different dishes. Sweet potato chips
flavored with barbecue is a healthy snack that is perfect to eat. Since sweet potato is available
anytime in the market and in the backyard. Philippines is a tropical country. We experience
typhoons and other calamities. The main problem, when the typhoon and other calamities that
will strike to our country many fruits and vegetables will be affected. Like sweet potato. There
no sufficient supply on the said product. Another problem is on how long the crispiness because
it affects without drying it in the heat of the sun.

Key Messages, Benefits, Features and Functions

Key Messages

Chips has long been traditional snacks, and yet today, there are a growing number of non-
traditional chips options. Sweet potato chips are a great healthy side dish that can go with just about
anything. Sweet Potato Chips Recipe is a go to for a fun and delicious but HEALTHY side dish. These
Homemade Sweet Potato Chips is flavored with a delicious barbecue powder.e.\

Promising taste for food in general, consumers are most enticed by compelling taste descriptors
and real ingredients. Sweet potato chips flavored with barbecue contains real and natural
ingredients. Consumers are no longer satisfied with long ingredients list with full of components
they can’t even pronounce. They want quality ingredients tat is natural and appealing.

Texture and Taste go hand in hand. In describing this product Sweet potato chips flavored with
barbecue it is crispy and a combination of sweet and salty which implies the quality of
ingredients and satisfying taste.

Note brand heritage consumers first shop the category by brand. Far gone are the days when
offering a decent product would keep your brand in the green consumers want to be rest assured
your expertise and unique offering.

BENEFITS

The active beneficial qualities of Sweet Potato.

Sweet Potato Nutrition. Sweet potatoes are high fiber, vitamin C, potassium, pantothenic acid
(Vitamin B5), Niacin (Vitamin B3), Vitamin B6, manganese, magnesium, and copper.
A super food that can help reduce blood pressure

Rich in potassium and magnesium: two nutrients helps maintain blood pressure and kidney
function.

This naturally- sweet root has a high fiber content, which has been linked to a lower risk of heart
problem.

IV. MARKET STRATEGY, COMPETITIVE PRODUCTS & ANALYSIS

Competitive Product Overview

Different chips are readily available in other parts of the world but in the
Philippines, Sweet potato chips flavored with barbecue will be new introduced product. Banana
chips, Cassava chips, taro chips are mostly consumed snacks in our country. This will be an
advantage for Sweet potato chips flavored with barbecue because of the uniqueness and also the
present nutritive content of the sweet potato. There is no doubt that the Sweet potato chips
flavored with barbecue will be a success story. It is because of the health benefits that we can get
from the sweet potato not also that but the method and process used is different.

PROCESS

Sweet Potato Chips with BBQ flavor

250 grams (per pack)

Item Quantity Unit

Sweet Potato 1 Kilo

 Sweet Potato Chips with BBQ flavor

Oil 1 Bottle

BBQ powder 1 Pack

1.Peel sweet potato.

2.Slice it thinly

3. Dry it with the heat of the sun (optional)

4. If the sweet potato is dried then;

5.Get a frying pan or non-sticky pan to fry the sweet potato.

6. Wait for 1-2 minutes then if the sweet potato is already golden brown. Get tissue
to absorb the oil in the sweet potato then;

7. Mix it with BBQ flavor.

8. pack it with Zip Lock Packaging.

9. Ready to market.

Competitive Strength, Weaknesses & Responsible Statement

Strength

The product is infusion of healthy and beneficial ingredients

The product is new to the market

The product is all natural

The raw materials are sufficient and cheap

The product is not seasonal

Weakness

The product has a short shelf life

Demand and Supply Analysis

Supply and demand are one of the most fundamental concepts of economics and it is the
backbone of the market economy. Demand refers to how much (quantity) of a product or service
is desired by the buyers. The quantity is demanded is the amount of a product people are willing
to buy at a certain price. Supply represents how much the market can offer. The reflection of
supply and demand is price. They describe how prices vary as a result of the equilibrium
between product availability at each price (supply) and the desires of those with purchasing
power at each price (demand). Considering these concepts are imperative in understanding the
market economy in which many resource allocation decisions are made.

In order for me to look into the demand and supply factor of the product (Sweet potato
chips flavored with BBQ), a free taste and a survey will be conducted. Survey questionnaire will
be distributed to the people and through Facebook and messenger. The survey will generate data
that will prove the marketability of Sweet potato chips flavored with BBQ. For sustainability of
the raw materials needed to product Sweet potato chips flavored with BBQ, I will put up a small
plantation of Sweet potato. Thus, this will give sustainability for the product.

Mode of Distribution

Sweet potato chips flavored with BBQ will be put in a zip lock packaging. The logo will
be printed in the sticker paper and some information about the product like ingredients, and
contact number of the distributor will be included with printed logo to be attached on the zip lock
packaging. And the product will be available in different sizes.
 It will be distributed through canvassing, giving flyers, advertisement from social media.
Production of the product will be prepared in our home where signage will be printed and posted
Infront of our house. (Sweet potato chips flavored with BBQ for sale) or a tarpaulin will be
posted so that the consumers may know. Aside from that, cellphone number on the packaging of
the product will be always available for consumers to bulk orders. The delivery will be free
within our municipality.

MARKETING STRATEGY

The easiest way to promote and market the Sweet potato chips flavored with BBQ is
through social media. A website will be created where the customers can ask queries about the
product. An account of Facebook will be also created. The price of Sweet potato chips flavored
with BBQ offers would be reasonable enough provided that the services and experience offered
to the customers is really worth it because of nutritive value of the product. Thus, this is a strong
marketing strategy for my product. (Sweet potato chips flavored with BBQ).

Print ads

Brochures and flyers

Brochures and flyers will also be a big help for the whole target market; to inform and persuade
them about the newest chip’s product, 500 pieces of flyers at P4.00 per piece. Giving of flyers
will be done along San Pablo road in the municipal market during Saturday and Sunday, the
market day of San Pablo. This will quite ensure that the target market will be informed about the
existence of the Sweet potato chips flavored with BBQ.
V. FINANCIAL AND PRODUCT DEVELOPMENT

Pricing

Sweet potato chips flavored with BBQ

250 grams (pack)

Ingredients Cost Actual Cost

5-8 cups Sweet Potato 60/ kilo (4-5 pcs) 60

Half bottle Oil 20/ bottle 10

BBQ powder 1 pack 60

Raw Material Cost 130

Packaging Cost (Sticker 60

paper, Zip lock
packaging)
 Ingredients Cost Actual Cost

Total Cost 180

Buffer Margin: Multiply 18

180 x .10 (10%)

Total Cost with Buffer 198

Margin

Mark up cost: Multiply 59.4

198x.30 (30%)

Total Cost 257.4

Divide by number of 128.7

serving: (257.4/2)

1.Peel sweet potato.

2.Slice it thinly

3. Dry it with the heat of the sun (optional)

4. If the sweet potato is dried then;

5.Get a frying pan or non-sticky pan to fry the sweet potato.

6. Wait for 1-2 minutes then if the sweet potato is already golden brown. Get tissue to absorb the
oil in the sweet potato then;
7. Mix it with BBQ flavor.

8. pack it with Zip Lock Packaging.

9. Ready to market.

VI. NUTRITIONAL INFORMATION OF SWEET POTATO

Anatomy of Sweet Potato

Sweet potato, (Ipomoea Batatas), food plant of the morning glory family
(Convolvulaceae), native to tropical America. One medium-sized, baked, 141- calorie sweet
potato is loaded with dietary fiber, vitamin C, and 42% of the RDA of calcium, twice the RDA
of vitamin A, thiamin, and the antioxidant beta carotene. It is also a great source of manganese, a
trace mineral that helps keep bones strong and blood glucose levels normal.

Active Component with its Properties (SWEET POTATO)

Sweet potatoes not only provide a source of carbohydrates, but are a major source of
vitamins A (carotenoids from the orange-fleshed types), C,.B1,B2, (riboflavin), B3 (niacin),
B6,E,biotin, and pantothenic acid, as well as dietary fiber, potassium, copper, manganese, and
iron, additionally ,they are low in fat.

NUTRITIONAL FACTS