DIFFERENCE BETWEEN DATA

ANALYTICS AND BUSINESS ANALYTICS

1. Business analytics- focuses on identifying trends in the

organization that can be optimized to improve overall business
planning and performance. Data
analytics- benefits from recognizing patterns in a dataset and
making accurate predictions based on events.

2. Business analytics- Data sources are defined in advance based

on project goals.
Data analytics- Analysis is more ad hoc with data sources added
on the fly as correlations are uncovered.

3. Business analytics- Involves defining the goals and requirements

for programs and projects. Data analytics-
Strives to answer specific questions and discover new insights for
competitive advantage.

4. Business analytics- More retro specific and descriptive.

Data analytics- More predictive and prescriptive.

5. Business analytics- Team members are CIO, CDO, analytics

manager, business analyst, data warehouse engineer.
Data analytics- Team members are data analysts, line of business
managers.