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How Word Count Affects Email Response Rate
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Keep it short and sweet!
According to a study by Boomerang, the perfect email length is between 50-125 words. This
results in response rates over 50%. Don't stress if your emails are longer, just make sure to
avoid super short or super long messages.
For example:
Having emails with only ten words or fewer can mean that you’re potentially sacrificing about
35% of your responses while delivering 2500-word essays to your subscribers’ inboxes could
result in response rates dropping below 35%.
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