Content Title: What your emails need to have to increase reply rate

Schedule: January 16. 2023

Prepared By: Arianne Bonacua
Channels: Instagram, Twitter, Facebook, Linkedin

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Page 1:
What do your emails need to have to increase the reply rate

● Personalization
● Your Value Prop
● Target Niche (Niche, Subsegment, Location)
● Your Targets Goal
● Your Targets Value Prop
● Relevant Case Study
● Cliffhanger Value Prop
● CTA
What are these?

Page 2:
Personalization
Gather information from the prospect's website as well as on his or her LinkedIn page and
compose a unique review for something neat about them. The quickest way to find something is
to go through their success stories, select something, and write an introductory sentence.

Page 3: Your Value proposition

Here is where you can put your best feet forward. Don t hold back and showcase what you can
do best. Make it as specific as possible to your audience.

Page 4: Your Target Niche

You want to carefully consider the opportunity as you improvise The more you are specific, the
more likely people will resonate with it. We want to instill confidence that it's possible for that
exact company to do it for me.

Page 5: Your Target’s Goal

Show them you are aligned with their goals. Most cold emails just mention the target niche, but
we’ll go a step further and show our prospects we actually know what their goal is. This shows
you already know who they are and what they do, and you’ll be easier to work with

Page 6: Your Target’s Value Proposition

Let's take another step deeper into how we make sure we understand our audience by talking
about their values too. This is what they accomplish for their consumers and how you can help
them be more successful at it.

Page 7: Relevant case Study

Give a firsthand account that backs up your professed connection to this job. You can add a
brief and relevant case study to demonstrate that you can do this and do it for a similar
company.

Page 8: Cliffhanger Value Proposition

Be honest and direct. Show your prospects that we're the ones devoted to our service or
product. As we detail the goods or services that we provide, express our eagerness to convince
them that we are the right negotiator for them. Incorporate a money-back guarantee or
performance-based pricing model. Make it interesting and as obvious as possible.

Page 9 CTA:
Your final email should end with a strong Call-To-Action. Either tell them to request a call or
send it directly to them, for example, in the form of a personalized video or a proposal.

Page 10: Promote the downloadable email template and the perfect email formula checklist

Downloadable content: Perfect Email Formula Checklist

Post Caption:
Sick of sending cold emails with no response? It's time to step up your game! The
secret to success is in the details. The more you research your niche, their business,
and even their personal life, the better your chances of getting a response. Want to take
it to the next level? Here’s our recipe for the perfect email to increase your open rates!

Access our comprehensive list of email templates for cold outreach at the Lunas Library
now: https://20534582.hs-sites.com/first-best-emails-to-send-in-sales-outreach-
landing-page

Download this as a checklist at the Lunas Library! You can also access our
comprehensive list of email templates for cold outreach when you download the
checklist. Check out Lunas Library Now!
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