RIZAL TECHNOLOGICAL UNIVERSITY

Cities of Mandaluyong and Pasig

Purposive Communication in the 21st Century is about writing, speaking and presenting to different
audiences and for various purposes. Generally, Purposive Communication aims to develop your
fundamental communication skills such as listening, speaking, reading, writing, viewing, and representing
studies and simulated in advanced academic and other multicultural settings. All of these are essential as
you adapt to the demands expected from a 21st-century learner (like you) who is described as

● Multi-skilled in different ways of learning;

● Self-directed, that is, demonstrating leadership skills;
● A lifelong learner himself/herself;
● Flexible or adaptable to different circumstances including learning styles and needs;
● Creative in problem-solving;
● Critical in thinking;
● Passionate: and
● Possessive of a high emotional quotient.

Purposive Communication is a three-unit course that develops students' communication

competence and enhances their cultural and intercultural awareness through multimodal tasks that provide
them with opportunities for communicating effectively and appropriately to a multicultural audience in a local
or global context. It equips students with tools for critical evaluation of a variety of texts. It focuses on the
power of language and the impact of images to emphasize the importance of conveying messages
responsibly.

The knowledge, skills, and insights students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and future careers as they compose and produce relevant
oral, written, audio-visual, and/or web-based output for various purposes.

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 TIMELINE MODULE/TOPIC TOPICS

Week 2-3 MODULE 1: ● Course Orientation

Jan 23 - 28 COMMUNICATION ● Discussion: Introduction to Purposive
Jan 30 - Feb 4 PROCESS, PRINCIPLES, Communication
AND ETHICS ● Assessment 1 Nature of Communication

Week 4-5 MODULE 2:

Feb 6 - 11 COMMUNICATION AND ● Group Reporting
Feb 13 - 18 GLOBALIZATION
Group 1

1. What is Globalization?
2. Types of Globalization
3. Strategies to Become Effective Communicator
4. Ethics Across Cultures
5. Communication Approach and Barriers to
Intercultural Communication
6. Characteristics of Intercultural Communication

Week 6-7 MODULE 3:

Feb 20 - 25 INTERCULTURAL ● Group Reporting
Feb 27 - Mar 4 COMMUNICATION
Varieties and Registers Group 2
of Spoken and Written
Language 1. What is Intercultural Communication?
2. Forms of Intercultural Communication
3. Improving Intercultural Competence
4. Varieties of Language
5. Characteristics of Spoken and Written
Language
6. Culturally Awareness and Sensitivity in
Communication
7. Gender Sensitive Language
8. Political Correctness

● Assessment 2 Intercultural Communication

Week 8-9 MODULE 4:

Mar 6 - 11 EVALUATING ● Group Reporting
Mar 13 - 18 MESSAGES AND
IMAGES Group 3

1. What is the Message?

2. What is the Purpose of the Message?

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 3. The Reader and the Audience
4. What do we do with Messages?
5. Factors Affecting Varied Interpretation of Texts
6. Ways used to Convey Messages from Various
Texts Read
7. The Target Audience
8. Key Concepts of Media Literacy

● Assessment 3: Media Analysis

Week 10 LONG QUIZ 1

March 20 - 25 COVERAGE:

Modules 1 to 4

Week 11-12 MODULE 5:

March 27 - Apr 1 COMMUNICATION ● Group Reporting
Apr 3 - Apr 8 AIDS AND
STRATEGIES Group 4
USING TOOLS OF
TECHNOLOGY 1. What is the Role of Technology in
Communication?
2. Seven Milestones in the Evolution of Human
Communication
3. The Meaning of Relational Technology
4. Media and Technology Generations
5. Online Communication
a. Screen Names
b. E-mail Addresses
c. Online Content Creation and Identity
d. Personal Web Pages and Blog
e. Social Networking Site
6. Mediated Communication and its Impact on
Personal Relationships
a. Cellphones and Personal Relationships
b. Connection and Availability
c. Shared Experience
d. Personal Relationships and Social
Networks
e. Competence and Challenges in
Mediated Communication
f. Social Media Etiquette

● Assessment 4: Social Media Campaign

Week 13 MIDTERM
Apr 10 - 15 Departmental Exam

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 Week 14 MODULE 6:
Apr 17 - 22 COMMUNICATION FOR ● Group Reporting
VARIOUS PURPOSES
Group 5

1. Speech to Inform
2. Speech to Persuade
3. Speech to Entertain

● Final Project: Advocacy Campaign Capsule

Week 15 MODULE 7:
Apr 24 - 29 COMMUNICATION FOR ● Group Reporting
WORK PURPOSES
Group 6

1. Communication Networks
2. Business Letter
3. Resume
4. Interview
5. Ethics of Interviewing

Week 16 Module 8:
May 1 - 6 COMMUNICATION FOR ● Group Reporting
ACADEMIC PURPOSES
Group 7

1. Book Review
2. Literature Review
3. Research Report
4. Project Proposal
5. Position Paper

Week 17 LONG QUIZ 2

May 8 - 13 Long Quiz COVERAGE:

Modules 5 to 8

Week 18
May 15 - 20 *Submission of Final Project

Week 19 FINALS
May 20 - 26 Departmental Exam

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(Specific details of requirements to pass the course)

1. Weekly Modules (includes videos and reading assignments)

You are required to read the lesson scheduled for discussion at each meeting. Weekly
modules will be shared via google classroom. Refer to our “Study Schedule” for guidance.

2. Assessments
Assessments are given to assess your applied knowledge about the topics discussed. The
assessments are output-based and can be individual or group work. You will be given
guidelines on how to accomplish each assessment.

3. Reporting
The class will be divided into groups for reporting. Each group will be assigned a specific
topic to be discussed in class.

4. Participation
a. Attendance - students are expected to consistently attend face-to-face and/or online
classes (as needed).
b. Recitation - 10% of the total grades correspond to the recitation of the student.

5. Long Quizzes
There will be two (2) long quizzes for the course.

6. Final Project
A final project will be given in the first half of the course. You will be given guidelines for
creating your project and submission.

7. Midterm Exam (Refer to our “Study Schedule” for guidance)

8. Final Exam (Refer to our “Study Schedule” for guidance)

Major Exams 30%

Assessments and Final Project 20%

Reporting 20%

Long Quizzes 10%

Recitation 10%

Attendance 10%

Total 100%

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OTHER MATTERS:

AGENDA DETAILS

1. Election Class Rep and Class Sec

2. Class Schedule Face-to-face Schedule

3. Consultation

4. Communication Class Rep (via messenger), Email (RTU email)

5. Submission Deadlines will always be announced during face-to-face classes or via

Class Rep