MARKET MAPPING DAN TARGET 2022 PT.

KEMANG FOOD INDUTRIES

Kolom Warna Putih << Di isi berdasarkan Populasi yang terjadi di Bali NTB dan NTT
Kolom Warna hijau << Angka Existing sementara dari Pusat

Segmen Pasar

Bintang 5
Bintang 4
HOTEL
Bintang < 3
TOTAL
Warteg/Warung Jawa
Resto lokal Besar
Resto lokal Sedang
Resto lokal Kecil
SUB TOTAL
RM Padang Besar
RM Padang Sedang
RM Padang Kecil
SUB TOTAL
RESTO/CAFE
Resto Western Besar
Resto Western Sedang
Resto Western Kecil
SUB TOTAL
Café Besar
Café Sedang
Café Kecil
SUB TOTAL
TOTAL
KATERING Besar
KATERING Sedang
KATERING
KATERING Kecil
TOTAL
Bakery Besar
Bakery Sedang
BAKERY
Bakery Kecil
TOTAL
AGENT BESAR, EVENT FOOD, STREET FOOD
AGENT
TOTAL
RETAIL LOKAL
RETAIL RETAIL NASIONAL
TOTAL
GRAND TOTAL
 AREA KOTA / KABUPATEN

DENPASAR BADUNG BANGLI TABANAN GIANYAR KLUNKUNG BULELENG

3 60 - 1 11 1 1
11 102 - - 12 1 4
8 119 - 2 6 2 4

50 70 20 30 34 16 19
30 32 22 22 32 23 12
20 43 14 32 33 27 29
15 55 12 12 21 33 23

26 34 42 54 43 34 44
26 32 22 63 34 74 87
34 23 24 45 43 23 40

34 35 51 22 23 32 33
25 40 21 24 12 32 11
34 43 23 33 16 18 19

23 41 21 32 34 21 12
33 32 12 23 32 22 23
21 21 14 22 21 32 18

40 60 12 32 42 25 31
31 42 15 23 23 23 12
21 32 11 41 21 12 10

51 31 11 23 32 22 25
12 22 7 21 21 12 21
33 25 8 12 12 31 22

30 32 8 7 8 5 5

80 70 22 12 6 6 3
43 40 6 11 7 5 4
123 110 28 23 13 11 7
123 110 28 23 13 11 7
 TOTAL
POPULASI AVG ORDER
KARANG 2022
JEMBRANA NTB NTT
ASEM

1 - 6 12 96 350,000,000
4 1 5 7 147 120,000,000
3 3 10 15 172 230,000,000
415 700,000,000
25 39 115 132 550 15,000,000
31 35 89 112 440 10,000,000
34 23 85 101 441 9,000,000
32 12 68 97 380 5,000,000
1,811 39,000,000
32 35 26 28 398 12,000,000
88 65 76 68 635 10,000,000
34 32 30 50 378 13,000,000
1,411 35,000,000
45 65 87 89 516 21,000,000
21 31 32 35 284 17,000,000
77 65 89 98 515 15,000,000
1,315 53,000,000
23 32 23 32 294 32,000,000
17 24 22 25 265 21,000,000
19 22 19 21 230 19,000,000
789 72,000,000
5,326 199,000,000
7 12 45 80 386 20,000,000
5 11 43 76 304 16,000,000
4 18 55 67 292 12,000,000
982 48,000,000
11 16 101 87 410 19,000,000
17 21 78 67 299 12,000,000
18 12 55 87 315 10,000,000
1,024 41,000,000
7 5 10 12 129 32,000,000
129 32,000,000
2 4 6 5 216 24,000,000
3 5 4 3 131 19,000,000
5 9 10 8 347 43,000,000
5 9 10 8 8,223 1,063,000,000
 6%
CUST. EXISTING TARGET NOO 2022

POTENSI MARKET GAP

EXIST VS TARG VS
QTY QTY
POPUL GAP

33,600,000,000 20 20.83% 76 76 100.00%

17,640,000,000 30 20.41% 117 117 100.00%
39,560,000,000 50 29.07% 122 122 100.00%
90,800,000,000 100 24% 315 315 300.00%
8,250,000,000 400 72.73% 150 150 100.00%
4,400,000,000 300 68.18% 140 140 100.00%
3,969,000,000 432 97.96% 9 9 100.00%
1,900,000,000 234 61.58% 146 146 100.00%
18,519,000,000 1,366 75.43% 445 445 400.00%
4,776,000,000 321 80.65% 77 77 100.00%
6,350,000,000 231 36.38% 404 404 100.00%
4,914,000,000 321 84.92% 57 57 100.00%
16,040,000,000 873 61.87% 538 538 300.00%
10,836,000,000 135 26.16% 381 381 100.00%
4,828,000,000 102 35.92% 182 182 100.00%
7,725,000,000 302 58.64% 213 213 100.00%
23,389,000,000 539 40.99% 776 776 300.00%
9,408,000,000 234 79.59% 60 60 100.00%
5,565,000,000 231 87.17% 34 34 100.00%
4,370,000,000 102 44.35% 128 128 100.00%
19,343,000,000 567 71.86% 222 222 300.00%
77,291,000,000 3,345 62.81% 1,981 1,981 1300.00%
7,720,000,000 103 26.68% 283 283 100.00%
4,864,000,000 302 99.34% 2 2 100.00%
3,504,000,000 234 80.14% 58 58 100.00%
16,088,000,000 639 65.07% 343 343 300.00%
7,790,000,000 234 57.07% 176 176 100.00%
3,588,000,000 199 66.56% 100 100 100.00%
3,150,000,000 150 47.62% 165 165 100.00%
14,528,000,000 583 56.93% 441 441 300.00%
4,128,000,000 59 45.74% 70 70 100.00%
4,128,000,000 59 0 70 70 1
5,184,000,000 150 69.44% 66 66 100.00%
2,489,000,000 120 91.60% - 12 #DIV/0!
7,673,000,000 270 66
210,508,000,000 4,996 60.76% 3,216 3,150 97.95%
Total Kontribusi + Eksisting
 JAN FEB
KONTRIBUSI VALUE NOO KONTRIBUSI VALUE
2022 EKSISTING
QTY VALUE QTY

26,600,000,000 7,000,000,000 50 20,000,000 60

14,040,000,000 3,600,000,000 60 24,000,000 34
28,060,000,000 11,500,000,000 70 30,000,000 54
68,700,000,000 22,100,000,000 180 74,000,000 148
2,250,000,000 6,000,000,000 150 4,000,000 32
1,400,000,000 3,000,000,000 140 5,000,000 56
81,000,000 3,888,000,000 9 3,500,000 66
730,000,000 1,170,000,000 146 5,000,000 56
4,461,000,000 14,058,000,000 445 17,500,000 210
924,000,000 3,852,000,000 77 2,000,000 65
4,040,000,000 2,310,000,000 404 1,500,000 72
741,000,000 4,173,000,000 43 450,000 81
5,705,000,000 10,335,000,000 524 3,950,000 218
8,001,000,000 2,835,000,000 43 1,000,000 54
3,094,000,000 1,734,000,000 87 1,300,000 34
3,195,000,000 4,530,000,000 65 2,300,000 65
14,290,000,000 9,099,000,000 195 4,600,000 153
1,920,000,000 7,488,000,000 67 5,000,000 76
714,000,000 4,851,000,000 87 2,300,000 55
2,432,000,000 1,938,000,000 34 3,000,000 76
5,066,000,000 14,277,000,000 188 10,300,000 207
29,522,000,000 47,769,000,000 1,352 36,350,000 788
5,660,000,000 2,060,000,000 43 30,000,000 88
32,000,000 4,832,000,000 54 23,000,000 43
696,000,000 2,808,000,000 65 2,000,000 45
6,388,000,000 9,700,000,000 162 55,000,000 176
3,344,000,000 4,446,000,000 54 2,000,000 76
1,200,000,000 2,388,000,000 65 1,000,000 67
1,650,000,000 1,500,000,000 76 1,200,000 55
6,194,000,000 8,334,000,000 195 4,200,000 198
2,240,000,000 1,888,000,000 77 5,000,000 77
2,240,000,000 1,888,000,000 77 5,000,000 77
1,584,000,000 3,600,000,000 54 32,000,000 55
228,000,000 2,280,000,000 45 40,000,000 34
1,812,000,000 5,880,000,000 99 72,000,000
114,856,000,000 95,671,000,000 246,550,000
al Kontribusi + Eksisting 210,527,000,000 95,917,550,000
FEB MAR APR MEI

VALUE QTY VALUE QTY VALUE QTY

40,000,000 103 102,000,000 103 203,000,000 541

34,000,000 203 98,000,000 320 230,000,000 86
23,000,000 430 76,000,000 230 102,000,000 32
97,000,000 736 276,000,000 653 535,000,000 659
54,900,000 540 32,000,000 102 120,000,000 76
45,000,000 543 43,000,000 305 23,000,000 45
43,000,000 342 23,000,000 230 34,000,000 65
33,000,000 432 120,000,000 231 52,000,000 89
175,900,000 1,857 218,000,000 868 229,000,000 275
34,000,000 320 104,000,000 222 48,000,000 75
54,000,000 123 98,000,000 231 34,000,000 89
6,000,000 321 54,000,000 241 23,000,000 87
94,000,000 764 256,000,000 694 105,000,000 251
30,000,000 321 34,000,000 321 104,000,000 86
34,000,000 234 2,300,000 23 98,000,000 78
43,000,000 432 12,000,000 201 89,000,000 98
107,000,000 987 48,300,000 545 291,000,000 262
43,000,000 101 87,000,000 120 90,000,000 67
30,000,000 98 56,000,000 98 7,800,000 65
34,000,000 78 45,000,000 78 98,000,000 56
107,000,000 277 188,000,000 67 195,800,000 188
483,900,000 3,885 710,300,000 2,174 820,800,000 976
23,000,000 56 34,000,000 38 34,000,000 67
43,000,000 87 34,000,000 65 67,000,000 87
54,000,000 78 30,000,000 45 78,000,000 78
120,000,000 221 98,000,000 148 179,000,000 232
50,000,000 65 34,000,000 65 67,000,000 56
41,000,000 45 23,000,000 37 87,000,000 76
35,000,000 43 13,000,000 54 78,000,000 78
126,000,000 153 70,000,000 156 232,000,000 210
43,000,000 45 105,000,000 54 76,000,000 87
43,000,000 45 105,000,000 54 76,000,000 87
50,000,000 45 34,000,000 34 65,000,000 76
56,000,000 54 23,000,000 54 54,000,000 89
106,000,000 99 57,000,000 88 119,000,000 165
975,900,000 1,316,300,000 1,961,800,000
1,222,450,000 2,292,200,000 3,278,100,000
MEI JUN JUL AGT

VALUE QTY VALUE QTY VALUE QTY

230,000,000 234 250,000,000 321 320,000,000 322

10,200,000 321 15,000,000 334 17,000,000 355
12,000,000 432 13,000,000 532 20,000,000 654
252,200,000 987 278,000,000 1,187 357,000,000 1,331
34,000,000 345 54,000,000 234 65,000,000 321
54,000,000 322 67,000,000 321 76,000,000 334
58,000,000 125 87,000,000 233 98,000,000 322
43,000,000 321 55,000,000 78 65,000,000 87
189,000,000 1,113 263,000,000 866 304,000,000 1,064
54,900,000 345 78,000,000 87 88,000,000 98
34,000,000 321 43,000,000 78 43,000,000 99
32,000,000 234 33,000,000 67 54,000,000 77
120,900,000 900 154,000,000 232 185,000,000 274
25,000,000 321 28,000,000 87 30,000,000 98
29,000,000 123 30,000,000 95 35,000,000 89
32,000,000 322 34,000,000 56 54,000,000 67
86,000,000 766 92,000,000 238 119,000,000 254
45,000,000 345 65,000,000 76 60,000,000 87
32,000,000 234 43,000,000 87 55,000,000 98
15,000,000 112 17,000,000 78 54,000,000 89
92,000,000 691 125,000,000 241 169,000,000 274
487,900,000 3,470 634,000,000 1,577 777,000,000 1,866
120,000,000 232 130,000,000 78 120,000,000 97
19,000,000 322 20,000,000 87 30,000,000 98
34,000,000 233 45,000,000 78 55,000,000 89
173,000,000 787 195,000,000 243 205,000,000 284
32,000,000 127 54,000,000 76 65,000,000 87
23,000,000 36 32,000,000 78 43,000,000 95
19,000,000 89 23,000,000 67 33,000,000 87
74,000,000 252 109,000,000 221 141,000,000 269
102,000,000 78 201,000,000 65 300,000,000 87
102,000,000 78 201,000,000 65 300,000,000 87
201,000,000 87 250,000,000 87 102,000,000 98
320,000,000 89 330,000 76 15,000,000 80
521,000,000 176 250,330,000 163 117,000,000 178
1,610,100,000 1,667,330,000 1,897,000,000
3,571,900,000 3,277,430,000 3,564,330,000
AGT SEP OKT NOV

VALUE QTY VALUE QTY VALUE QTY

333,000,000 342 76,000,000 56 89,000,000 56

19,000,000 543 56,000,000 67 67,000,000 76
21,000,000 73 650,000,000 86 56,000,000 87
373,000,000 958 782,000,000 209 212,000,000 219
76,000,000 77 78,000,000 76 87,000,000 87
89,000,000 79 56,000,000 89 89,000,000 76
102,000,000 78 67,000,000 56 64,000,000 56
76,000,000 98 56,000,000 78 34,000,000 87
343,000,000 332 257,000,000 299 274,000,000 306
98,000,000 89 340,000,000 89 23,000,000 34
54,000,000 99 67,000,000 89 34,000,000 56
65,000,000 78 56,000,000 67 32,000,000 45
217,000,000 266 463,000,000 245 89,000,000 135
34,000,000 87 67,000,000 76 76,000,000 34
45,000,000 98 98,000,000 45 56,000,000 54
54,000,000 67 89,000,000 89 45,000,000 76
133,000,000 252 254,000,000 210 177,000,000 164
65,000,000 89 78,000,000 78 76,000,000 67
65,000,000 87 45,000,000 89 56,000,000 75
45,000,000 78 34,000,000 76 34,000,000 76
175,000,000 254 157,000,000 243 166,000,000 218
868,000,000 1,104 1,131,000,000 997 706,000,000 823
65,000,000 98 56,000,000 76 56,000,000 87
65,000,000 78 67,000,000 65 34,000,000 78
34,000,000 89 56,000,000 87 12,000,000 56
164,000,000 265 179,000,000 228 102,000,000 221
65,000,000 87 56,000,000 94 23,000,000 56
34,000,000 78 45,000,000 89 23,000,000 54
12,000,000 67 34,000,000 67 12,000,000 43
111,000,000 232 135,000,000 250 58,000,000 153
34,000,000 90 102,000,000 87 201,000,000 34
34,000,000 90 102,000,000 87 201,000,000 34
75,000,000 76 45,000,000 98 45,000,000 67
45,000,000 89 56,000,000 78 11,100,000 45
120,000,000 165 101,000,000 176 56,100,000 112
1,670,000,000 2,430,000,000 1,335,100,000
3,567,000,000 4,100,000,000 3,765,100,000
NOV DES
TOTAL TOTAL VALUE
NOO
VALUE QTY VALUE

450,000,000 36 560,000,000 2,224 2,673,000,000

234,000,000 98 568,000,000 1,854 1,372,200,000
123,000,000 79 456,000,000 2,013 1,582,000,000
807,000,000 213 1,584,000,000 6,091 5,627,200,000
456,000,000 89 201,000,000 1,379 1,261,900,000
34,000,000 78 87,000,000 1,439 668,000,000
65,000,000 67 89,000,000 946 733,500,000
87,000,000 89 79,000,000 984 705,000,000
642,000,000 323 456,000,000 4,748 3,368,400,000
103,000,000 56 98,000,000 875 1,070,900,000
78,000,000 76 670,000,000 1,222 1,210,500,000
69,000,000 45 230,000,000 656 654,450,000
250,000,000 177 998,000,000 2,753 2,935,850,000
98,000,000 56 78,000,000 802 605,000,000
78,000,000 76 87,000,000 667 593,600,000
98,000,000 54 89,000,000 796 641,300,000
274,000,000 186 254,000,000 2,265 1,839,900,000
89,000,000 34 69,000,000 843 772,000,000
78,000,000 78 89,000,000 835 559,100,000
67,000,000 67 90,000,000 610 536,000,000
234,000,000 179 248,000,000 2,288 1,867,100,000
1,400,000,000 865 1,956,000,000 12,054 10,011,250,000
78,000,000 67 78,000,000 778 824,000,000
98,000,000 87 90,000,000 869 590,000,000
78,000,000 67 98,000,000 764 576,000,000
254,000,000 221 266,000,000 2,411 1,990,000,000
89,000,000 76 67,000,000 657 604,000,000
67,000,000 87 98,000,000 582 517,000,000
56,000,000 76 102,000,000 572 418,200,000
212,000,000 239 267,000,000 1,811 1,539,200,000
87,000,000 65 230,000,000 - 1,486,000,000
87,000,000 65 230,000,000 - 1,486,000,000
78,000,000 90 102,000,000 657 1,079,000,000
56,000,000 89 23,000,000 591 699,430,000
134,000,000 179 125,000,000 1,248 1,778,430,000
2,894,000,000 4,428,000,000 23,615 22,432,080,000
4,229,100,000 7,322,000,000