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  • International Centre For Distance Education and Open Learning, H.P. University, Summer Hill, Shimla-5

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    Deepesh dhakad
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    This document provides 5 questions for an assignment on marketing management. Students are instructed to answer 4 of the 5 questions. The questions cover defining marketing and discussing its 4 pillars, explaining market segmentation and different bases for segmentation, describing the stages of the product life cycle with an example, defining promotion-mix and discussing techniques, and examining emerging issues in marketing considering globalization, consumerism, and green marketing. Students must submit their assignment answers before taking the exam.

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    This document provides 5 questions for an assignment on marketing management. Students are instructed to answer 4 of the 5 questions. The questions cover defining marketing and discussing its 4 pillars, explaining market segmentation and different bases for segmentation, describing the stages of the product life cycle with an example, defining promotion-mix and discussing techniques, and examining emerging issues in marketing considering globalization, consumerism, and green marketing. Students must submit their assignment answers before taking the exam.

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    © All Rights Reserved
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    6 views1 page

    International Centre For Distance Education and Open Learning, H.P. University, Summer Hill, Shimla-5

    Uploaded by

    Deepesh dhakad
    This document provides 5 questions for an assignment on marketing management. Students are instructed to answer 4 of the 5 questions. The questions cover defining marketing and discussing its 4 pillars, explaining market segmentation and different bases for segmentation, describing the stages of the product life cycle with an example, defining promotion-mix and discussing techniques, and examining emerging issues in marketing considering globalization, consumerism, and green marketing. Students must submit their assignment answers before taking the exam.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    International Centre for Distance Education and Open

    Learning,
    H.P. University, Summer Hill, Shimla-5
    (NAAC Accredited ‘A’Grade University)

    Subject: Marketing Management

    Subject Code: 205

    Assignment Questions
    Note: a) Attempt any four questions.
    b) Submission of assignments is mandatory before examination.

    1. Define the term Marketing. Discuss the four pillars of marketing in details.
    2. What do you understand by the term Market Segmentation? Discuss the different basis
    of market segmentation.
    3. Discuss the different stages of Product Life Cycle with the help of example.
    4. What do you understand by the term Promotion-mix? Discuss the different techniques
    of Promotion-mix.
    5. Discuss the emerging issues in the field of marketing keeping in view the globalization,
    consumerism and green marketing.

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