1. What is Segmentation? Elaborate with examples.

Market segmentation is a marketing term that refers to aggregating prospective buyers into
groups or segments with common needs and who respond similarly to a marketing action.
Examples-
 An athletic footwear company might have market segments for basketball players
and long-distance runners. As distinct groups, basketball players and long-distance
runners respond to very different advertisements. Understanding these different
market segments enables the athletic footwear company to market its branding
appropriately.
 Apple has made its fortune by segmenting the overall electronics market into
primarily early adapters and affluent market segments.

6. What is Targeting? Elaborate with examples.

A target market is the segment of consumers most likely to want or need a business's
products or services. This group of people is a subset of the business's total market.
Examples-
 Speedy Subs is a sandwich shop adjacent to a gas station in a suburban town. It
defines its target market as adults with low to moderate incomes looking for a fast
but filling meal. They use their billboard to advertise low prices and package deals.
 Everybody Smile is a photography studio in a suburban town that specializes in
family portraits. Their target market includes adults with children looking for
professional photos to display at home and send to their friends and family. Because
the customer in this target market sees the photography session as a special event
and is very hopeful about getting a good result, Everybody Smile offers personalized
packages and a satisfaction guarantee.

7. What is mass-marketing? Elaborate with examples.

Mass-marketing strategy emphasizes broadening the extent of an advertising campaign to
include as many people as possible instead of targeting distinct demographics.
Examples-
 Coca-Cola is another good example of mass marketing. Its television advertisements
can be seen in winter holidays as well which has been designed to appeal simply to
everyone. Since Coca Cola is a product which spans various niches in terms of
popularity.
 Ready-to-wear clothes are another example. Manufacturers produce them in bulk,
are standardized, and rely on machines. They contrast with products from well-
known designers who rely more on product customization and often use their hands
to produce them.

12. How do Segmentation and Targeting influence the organization’s Pricing strategy?
Elaborate with examples.
In order for price segmentation to be successful, companies need to identify different
customer segments and separate them based on factors such as willingness to pay. Market
segmentation allows you to target your content to the right people in the right way, rather
than targeting your entire audience with a generic message. This helps you increase the
chances of people engaging with your ad or content, resulting in more efficient campaigns
and improved return on investment (ROI).
Example- Upon analysis of its target audience and desired brand image, Crypto.com entered
into an agreement with Matt Damon to promote their platform and cryptocurrency
investing. With backdrops of space exploration and historical feats of innovation,
Crypto.com's market segmentation targeted younger, bolder, more risk-accepting
individuals.

In the target market also affects the pricing strategy. If the economic condition of the target
market is good, there is great opportunity for the organization to generate sales via different
pricing methods and strategies – Market penetration, market skimming, perceived value
pricing, demand differential pricing, etc.
Example- Nike target audience responds most effectively to emotive advertising. This
strategy helps create a brand image that reflects the aspirations of Nike customers,
increasing brand loyalty, engagement and sales. So they sell their products from initial high
price which gives them profit.