How can you organize your activity around customer need?

Customers are the most essential part of a business's performance, and developing customer
loyalty is critical in the road to long-term success.
Appropriate customer value management through analytics and design thinking methods such as
viewing the world through the eyes of the customer are critical in creating the foundation for a
customer-centric strategy. Most importantly, businesses must plan their operations around the
requirements of their customers.
Firstly, businesses must establish operational models that delegate decision-making to frontline
staff who are the most exposed to consumer reactions and input.
Secondly, cross-functional friction must be reduced by creating an atmosphere in which team
members, regardless of function, prioritize the requirements of the customer.
Individual performance and awards should be evaluated based on how well the team meets the
customer's demand, which is the team aim. These actions result in localized responsibility,
knowledge, and efficiency, which in turn directs the organization's attention to the customers and
allows the firm to experience consistent success in a competitive market.

How local brands can be vulnerable to multinational brands? How can they overcome? *
A multinational corporation is a company that works in several countries but has its headquarters
in just one of them. It operates in other countries through the establishment of subsidiaries or
affiliates, as well as the acquisition or merger of local businesses. Due to the size of their
activity, multinational firms can have a negative influence on the economies and businesses of
local enterprises in their host countries, depending on the circumstances.
Global consumer brands hurt developing-country economies by distorting competition, driving
out local rivals, and encouraging consumer aspirations that frequently lead to debt.
Multinational businesses typically manufacture more goods and make more money. As a result,
they are able to offer greater wages and hire more highly skilled employees. Local companies
may suffer as a result, since they must match the higher salary scale to minimize worker turnover
in their own operations.

How can they overcome:

For local business knowledge, a commitment to flexibility and innovation, as well as
personalized customer service, has been vital in this new reality of globalization and high threats
of multinational brands. Several ways to deal with this situation is described below:
Knowing Local Market:
Larger companies might have the resources to do in-depth brand studies and market analyses, but
they don’t have the boots-on-the-ground perspective of a smaller firm. Despite the resources at
their disposal, it is not uncommon for big firms to get micro-marketing wrong. Capitalising on
local knowledge is one of the best ways for local firms to level the playing field. A great
example is Google, which emerged from a university dorm to beat technology giants Microsoft
and Yahoo at their own game. How? By focusing on what its users wanted: more relevant search
results.

Focusing on Clients:
Customer service often gets short shrift, but it can be a huge differentiator in almost any industry.
knowledge of local tastes not only serves to increase client satisfaction, but is used to build brand
loyalty and generate repeat business.

Being Market Responsive:

Unlike their global competitors, small firms don’t usually have to answer to shareholders or a
board of directors. This can mean greater success in terms of taking advantage of emerging
opportunities and, equally, not necessarily being beholden to quarterly earnings and short-term
profit projections. In contrast, large firms must consider their entire market with every shift in
strategy, new product, or change in services.

However, although small firms can more immediately respond to changes in their environment,
they also need to stay close to customer needs and avoid making reactionary decisions.

Innovate to stay relevant:

A marker of long-term business success is the ability to continuously innovate. By keeping ahead
of customers, small firms can offer leadership while staying in tune with their evolving needs.
It’s an area where large companies can falter; they lose granularity and fail to adapt to what the
market wants. Small firms that know their clients well can use this to uncover unmet needs and
develop products and services in new ways.

Developing strategic partnerships:

Strategic partnerships – a mutually beneficial business alliance between two firms – can give
smaller firms an edge over larger companies, despite their superior marketing, product
development and technology resources.
Playing to one's own strengths:
Studies have repeatedly shown that small, locally-owned firms have an inherent advantage in
terms of customer loyalty, and even the way their brands are perceived, over larger and
frequently foreign-owned brands.

Size doesn’t matter nearly as much as success, profitability and longevity. Small firms can
successfully compete with global competitors by carving out a niche and making the most of
their strengths.

Evaluate the brand elements of E-valy? *

Usually Brand itself consists of some elements. Such as:
- Brand Name
- URLs
- Logo
- Spokesperson
- Symbol
- Jingles
When we analyze E-valy as a brand, we can observe that the name relates to something specific.
The top administration of this e-commerce site "E-valy" has tried to focus on the availability of a
large quantity of production diversity on their site, which is highly memorable, significant, and
attractive.
They have a very basic logo, since they believe that "simplicity is the greatest way to appeal." E-
valy had endorsed certain well-known spokespersons such as Tahsan Khan, a well-known
musician and actress, Mithila, Shabnom Faria, Arif Azad, and others in order to increase the
value of their brand.
Besides these, their slogan is “believe in you” which is quite catchy and from this slogan they
have tried to build up an impression among their customers that they are extremely customer
oriented product and service providers.
Eventually, they even have a catchy jingle “Evalyr velki, pura duniya taski” which is made
focusing on the youths who are their target customers.
Evaluate Chillox as a brand. According to you how they are doing and what needs to be
done in coming days? *
Chillox as a brand-

Brand name:- The name Chillox contains a chill vive, sounds cool which shows that the target
group is principally youth which is understandable and logical because they operate with Burger
which is incredibly popular among the youths of the country.

Logo:- the logo is Chillox written with white in red background. the colours are vibrant and
memorable.

Memorable:- the name Chillox itself could be a very memorable name. Beside that, they need a
robust social media presence across all popular medias. The social media handler of Chillox is
incredibly funny as he/she shares meme and sometimes engages with other organic phenomenon
brands page with comment in a very fuuny and friendly way. that produces it even more
memorable.

Appealing:- Its juicy and engaging burger. Its already appealing. Also, the food pictures they
share in social media makes it more so.
Transferable- Name Chillox is transferable across the merchandise. they will start selling pizza
and other foods under the identical name.

Protectable:- chillox includes a unique name that proposes a singular value. they ought to make
patent of it if not already made.

How they're doing:

The target customers of Chillox are mostly the teenagers and the university students who like to
spend their spare times in a restaurant. Because of past experiences with the foods there over the
years, consumers now know that Chillox can satisfy their needs very well. Moreover, as people
recognize Chillox as a trusted brand now, they do not have
to engage in a lot of additional thought or processing of information to choose a burger place,
which in turn reduces their search cost. As Chillox has been able to provide customers with
quality foods with appropriate pricing and promotion, the brand has been able to fetch a loyal
customer base. As Chillox always maintain a certain level of taste and quality, the customers
choose the brand again and again and thus, Chillox is having a phenomenal competitive
advantage over others.

What needs to be done:

Chillox is really famous for their burgers, however, they have other food items as well. But they
do not market the other items as much as they market for their burger items. I think that
marketing for the other items as well can increase their customer base. Moreover, as their
restaurant is mainly focused on burgers, their logo may be modified a bit to bring that 'Burger
Vibe'. In addition, the competition for burgers is increasing day by day and hence Chillox can
now come up with more innovations with their burgers.

Can national budget affect your company's brand strategy? Why or why not? Justify. *
Yes, depending on its own situation, the national budget can have a significant impact on brand
strategy. For example, if a country has a budget deficit or a contractionary policy, economic
growth would slow. In such a case, a brand that formerly concentrated on premium products may
decide to shift its focus to more affordable ones. Toyota, for example, may move its attention
from the Lexus brand to more affordable brands.

Evaluate communication 2 in terms of reaching its target customer, brand message it wants
to deliver and effectiveness of the communication. *
The TVC showed a young girl is helping his friend’s mother while cooking noodles for a group
of friends. The girl complained why his aunty (his friend’s mother} did not accept his friend
request. The aunty also asked why they were always chatting although she liked when they came
as a group. Then we see all of them enjoying their noodles and the girl again came to kitchen and
told aunty that all the other friends came only for noodles but she came for something else.
Words are not spoken in this scene but we realize the love of a mother and a daughter.
Target Customer: Clearly the target customer is college going or university going youth. But the
producer intelligently incorporated mother who cooks and decides which noodles to use in this
ad. So this ad is very well targeted.
Strong point:
Story line: As described above very interesting story line depicting a strong relationship of
friends over a plate of noodles.
Delivery of message: As mother is cooking the noodles and we can easily associate mothers with
love. The ad also ends with the tagline “স্বাদ নাও ভালোবাসার”