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  • Psychological Considerations in Pricing - Articles

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    Gracee Gracee
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    The document discusses psychological factors in pricing strategies. It references three sources that discuss how retailers can nudge shoppers to spend more through pricing tactics, how consumer perception of pricing differs from reality, and the psychological impact of prices just below whole dollar amounts versus prices at whole dollar amounts. In total, the document examines how retailers use psychological pricing strategies to influence consumer purchasing decisions.

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    The document discusses psychological factors in pricing strategies. It references three sources that discuss how retailers can nudge shoppers to spend more through pricing tactics, how consumer perception of pricing differs from reality, and the psychological impact of prices just below whole dollar amounts versus prices at whole dollar amounts. In total, the document examines how retailers use psychological pricing strategies to influence consumer purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Psychological Considerations in Pricing - Articles

    Uploaded by

    Gracee Gracee
    The document discusses psychological factors in pricing strategies. It references three sources that discuss how retailers can nudge shoppers to spend more through pricing tactics, how consumer perception of pricing differs from reality, and the psychological impact of prices just below whole dollar amounts versus prices at whole dollar amounts. In total, the document examines how retailers use psychological pricing strategies to influence consumer purchasing decisions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Psychological Considerations in Pricing

    Hartung, R. (2017, June 4). How to become a savvy shopper. TODAY Online.

    Retrieved from http://www.todayonline.com/business/protect-yourself-retailers-

    nudging-you-buy-too-much

    Heda, S., Mewborn, S. & Caine, S. (2016, December 14) Perception beats reality in

    pricing. Retrieved from https://www.bain.com/insights/perception-beats-reality-

    in-pricing/

    Lam, B. (2015, January 30). The psychological difference between $12.00 and

    $11.67. The Atlantic. Retrieved from

    http://www.theatlantic.com/business/archive/2015/01/the-psychological-

    difference-between-1200-and-1167/384993/

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