Oats Labelling

Ingredients used for the preparation of Oats –

Rolled Oats
Maltodextrin
Salt
Spices and condiments (Onion, Turmeric, Pepper, Cumin, Garlic, Fenugreek,
Clove, Nutmeg, Red Chilly)
Dried Vegetables (Carrots, Onion Flakes, Green Peas)
Sugar
Edible Vegetable Oil
Antioxidant IN 320
Flavor Enhancer IN 627, IN 631
Green Peas
Wheat Powder
Hydrolyzed Vegetable Protein
Net Quantity – 500gm,1Kg
Mfg. Date – 20/12/22
Exp. Date – 20/12/23
Manufactured by – Nestle Ltd
Marketed by – Nestle Ltd
Direction –
1. For every cup of Masala Oats, add 11/2 cups of water in a pan.
2. Cook on a medium flame for 3 minutes or microwave for 3 minutes on
full power. Stir occasionally.
3. Serve hot to enjoy the distinct flavors. Garnish with veggies, herbs, and a
choice of toppings.
Price (MRP) – Rs. 175, Rs 342
BRANDING
As the objective of Nestle is to improve the quality of life and contribute to
healthy living and a healthier future we are introducing oats in breakfast
cereals of Nestle. In over 130 countries around the globe Nestle breakfast
cereals has been part of mornings. So, Oats with star ingredients like whole
grains, Vitamin D, Calcium and B-Vitamins is a bowl of goodness which will
surely help to brighten our mornings.
The name that we have thought of giving to Nestle Oats is “Healthy Cravings”.
The target audience for our oats are people who are too hurried in the
morning to have time for healthy breakfast. This can be divided into two
categories
 Working people too busy to busy to make breakfast in the morning.
 For people who care about their and family’s health and wish to
serve quick, healthy meal.
COMPETITORS
The competitors of nestle oats are:
Suffola Oats
Quaker Oats
Kellog’s Oats
Patanjali Oats
Bagrry’s White Oats

USP
Nestle Oats shall come in different smacking flavors like veggie twist, Peppy
tomato, Masala Coriander etc.
The Oats can be offered to customers in small pouches.
Nestle Oats shall be made with wholegrain oats and real vegetables so that it is
healthy, and it will also be high in fiber and protein which helps to keep
stomach full for longer, helping to control hunger pangs and manage weight.
The nutritional benefits of Nestle Oat’s ingredients are well balanced. It will
not only be delicious but also healthy.