8/17/2014

Technopreneurship

LUIS SISON, PHD

UPD COLLEGE OF ENGINEERING

Outline

 Startups and technopreneurs

 Mindset
 Deliberate practice
 Innovation
 KnowWho*
 Lean startup
 Support ecosystem
 Class flow, policies

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IAP SS12 teams

Quick Check System 

 VegeFresh
E co Biodiesel

FLUSHDRIVE™  Ang
e-ngineerE-WHITEBOARD

IAP 1S13 teams

Organize Muffler++ 
Bird’s Eye
MedEASYn Tutorko.tk
 VISSER  
COOL ENGINES

Roofers
RAINVESTER
IDM
 

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IAP 2s13 teams

FishEye
StickyTrack
DentistTime LivePower

MoveOnApp
 WaterWatch

TBPatrol

Guess the startup!

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Hint #1

“All the best things that I did at <my

startup> came from (a) not having
money and (b) not having done it
 before, ever. Every single thing that
 we came out with that was really great,
I'd never once done that thing in my
life.” 

Hint #2

Cofounder A single-handedly
designed all the hardware and
software for their personal computer
 while working at his day job at HP.
Cofounder B's mesmerizing charisma
and vision has been described as a
"reality distortion field“. 

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Hint #1

 Two co-founders, Caterina Fake and

Stewart Butterfield, started their
company two days after their
honeymoon. Together with Jason
Classon, this startup's first product,
Game Neverending, was an MMORPG 
that used IM.

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Hint #2

They eventually added a chat

environment with photo sharing,
 which quickly surpassed Game
Neverending itself in popularity

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Hint #1

 A fresh college grad and a hedge fund



manager started this company that

initially developed cryptography
software

Hint #2

 Their next product was a service for

transmitting money via the Palm
PDA

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Guess the technopreneur!

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Hint #1

 With US$500,000 seed capital that



came mostly from friends, he put up

Mostron in 1985 to develop chip sets.
 As a start up company, he had to be
cost efficient and resourceful. He
then used equipment from another
company that wasn’t used on weekends
to debug chips.

Hint #2

 He grew up in Cagayan Valley, studied

EE in Mapua, turned down a job
offer from Meralco, applied as a pilot
trainee at PAL, was pirated by Boeing
in the US as a design engineer, got his
MS at Stanford

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Hint #1

This husband and wife team, Isosceles

and Leonora from UP Chemistry sold
their first product called Calda which
 was based on Isosceles' thesis

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Hint #2

 Eventually their company became one

of the leading pharmaceutical
companies in RP, and manufactures,
among many other drugs, Ascof (from
Lagundi leaves) under license from
UP

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Common threads?

1875–80; < French:

literally, one who undertakes (some task),
equivalent to entrepren ( dre ) to undertake

http://dictionary.reference.com/browse/entrepreneur

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Entrepreneurship is the pursuit of

opportunity without regard to resources
currently controlled.

-Howard Stevenson, Harvard

 Why do startups fail?

“… failing to involve customers and

their feedback from literally the first
day of a startup’s life …” 

-Steve Blank, technopreneur and author of

“The Startup Owners Manual” 

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“get out of the building” and talk to

the only folks who matter— your
customers. 

-Steve Blank, technopreneur and author of

“The Startup Owners Manual” 

 Value Creation with Innovation

  s
   t
Innovation
  e
  c
Technical   u
  u
   l
Technology Customer
   d
  a
Capabilities   o
Process
   V
  r
Needs
   P
Product
Service

There is no value until customer needs and

technical capabilities intersect

ITRI

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Can I do this?

“Can Entrepreneurs Be Made?” 

 Vivek Wadha. TechCrunch

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Bill Gates, Jeff

Bezos, Larry
Page, Sergei
Brin

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10,000 hours

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Deliberate practice

Designed specifically to
improve performance

GOAL SETTING
CHALLENGING PROGRESSIONS

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Hard work

REPETITION
HIGHLY DEMANDING MENTALLY
NOT MUCH FUN

Continuous Feedback

COACH/MENTOR

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 Why go through it?

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Fixed mindset

• One or more of your basic qualities

are set in stone
• Creates an urgency to prove yourself
over and over by undertaking efforts
 with low risk and high probability of
success
• Will frequently lose interest in a
subject when it becomes difficult

Growth mindset

• Basic qualities can be cultivated

through your own effort
• We don’t know upper bounds of
 what can be achieved with years
of passion, toil, and training

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Ideation

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Multidisciplinary example: HealthTech

User
interface

Industrial
design

Cloud &
Data
Health  Visual
Services  Apps design

Diagnostic User
Sensors interface
tools

Business
models

Business
models

Lagundi

 National Integrated Research Program on Medicinal

Plants
 Headed by Dr. Nelia Maramba
  Ateneo: phytochemistry

 UP Dil: bioassays

 UPMla Pharmacy: pharmaceutical studies

 UP Mla, PGH: clinical trials

 UPLB: propagation, postharvest

 DOST, PCHRD

 Industry partner
 Pascual Laboratories
 Formulation, manufacturing,
marketing

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Tip:
Half-baked ideas are welcome
Do not filter your own ideas 

  s
   t
Innovation
  e
  c
Technical   u
  u
   l
Technology Customer
   d
  a
Capabilities   o
Process
   V
  r
Needs
   P
Product
Service

KnowHow KnowWho

 Adapted from ITRI

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 Activity: KnowWho*

Market Customer Integrated Benefits

Differentiation
Pull Needs Solution Up

“We make what we can sell”  

 Enumerate your personal and work

contacts
 Someone you can contact easily and frequently
 Name one possible innovation
opportunity for each contact
 3 min, then pitch for feedback
 Post on gdocs

Preview: Team formation

 Min 2/team
  s
Innovation
   t
 Connector/salesman:
Technical   e
  c Customer
Capabilities
  u
  u
Technology
   l
   d
  a
Process
  o
   V
  r
Product
Needs address key market risk
   P
Service
 Provide KnowWho or did the
one-day validation
 Maven: address key technical
risk
 Provide KnowHow
 Project manager
 Distribute/track tasks

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Efficient path to innovation?

Traditional: Stage-gate (Cooper)

http://www.thinkthru.info

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Closing the innovation loop

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Problem: Farmers need field data

 Typical approach:

“… buy a drone, buy a

hyper-spectral camera, buy
the software for image
processing, spend months
of engineering time
integrating the camera,
platform and software
together, etc. …” 

http://steveblank.com/2013/07/22/an-mvp-is-not-a-cheaper-product-its-about-smart-
 

Guide questions (discuss in group)

  Who’s the customer/user? 

  What’s the (assumed) value proposition? 

  What’s the fastest and least expensive way to test the

(assumed) value proposition?

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UAV precision agriculture MVP

 “Would it be cheaper to rent a camera and plane or

helicopter, and fly over the farmers field, hand
process the data and see if that’s the information
farmers would pay for? Couldn’t you do that in a day
or two, for a tenth of the money you’re looking for?”
-Steve Blank

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Main goal:
market validation
(customers, investors, or sponsors)
not just product development

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Secondary goals: Skills

Customer
Oral
development
communications
process

Scrum and
project Collaboration
management

Supporting innovation and

technopreneurship

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Innovation acceleration program workflow

Phase 1: Phase 2:
Technopreneurship intro Startup development

Opportunity Market Business

Identification  Validation Development

Tech & Technology Prototyping Licensing

Creative Labs Disclosures

Spinoffs/ Pilot site

Technology
Industry Prototyping Scale-up
Demand
Partners Financial models

Modes of participation

Thesis, feasib,
entrep
OJTs /
students,
Interns
other campus
R&D

Techno-
External
preneurship
teams
class

IAP

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 Affiliated programs

CFA:
ID, VC
Techno-
entrep BA
class

IAP

ICT and
Mentoring Workspaces
staff support

Seed Campus
Networking
funding linkages

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TBIs in UP Diliman

Enterprise at NEC

http://ayalatbi.org/index.php?option =
com_content&task=view&id=21&Itemid=33

www.upd.edu.ph/~surp/images/up_map.jpg

http://ayalatbi.org/index.php?option=
com_content&task=view&id=22&Itemid=34

DOST-PEZA Incubator Plan

Network partners

DOST

UP ERDFI

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tartups from the class

2S2012 SUMMER 2013 1S2013 2S2013

Delta teams

LGUpdates

distro

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myR emitHub

UVLE
IE298 (Technopreneurship)

O R SE N D F I R S T N A M E , L A S T N A M E , E M A I L T O
LUIS.SISON@UP.EDU.PH

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Class Workflow for 1S14

   1Opportunity    2Design sprint    3Business    4Demo day

   Midentification    M
 Validation    Mmodel    MScreening
One-day Devt sprint  Validation  Angel pitch
 validation IP, tech preps
 Validation
Team transfer
formation Startup
First pitch planning

Class Policies

 <show calendar>
 <discuss rubrick>

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Class Policies … 

 Non-performing ventures to be deferred

  Affected members to restart team formation

 Teams can pirate / fire team members,

can recruit from outside the class

The goal

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80% of success is just showing up

-Woody Allen

Tips

Read Converse Build Validate

UVLE

Check-in
FB

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Ready?

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