AMY.

FOODSHOP
(Dimsum Non MSG)

Group Members:
Desrian Rochmanita (11200000056)
Hifziah (11200000061)
Nita Suryaningsih (21190000308)
Mario Prasetyo (21190000350)
Ajum Jumhani (11217000002)

SEKOLAH TINGGI ILMU EKONOMI INDONESIA

JAKARTA
2022
DAFTAR ISI
 ABSTRAK

Dimsum is a food that comes from east Asia, China, China. Dimsum itself is
made from flour dough and stuffing in the form of meat or vegetables wrapped in
steamed dumpling skins. This business is expected to improve the economic sector
towards small and medium-sized micro enterprises in the culinary field. Ideas to
market it through social media and send it yourself and use online delivery. The
analysis used is SWOT analysis and strategies in marketing, namely STP Strategy
(Segmenting, Targeting, and Positioning).
 BAB 1
PENDAHULUAN
1.1 Background
One of the supports of national economic growth of manufacturing is
the development of the culinary industry which is increasingly becoming a
mainstay, in Indonesia there are many foods that have been spread starting
from appetizers, core foods, to desserts. Culinary industry players continue
to increase offset by the emergence of a variety of existing foods. So
economic growth in the creative field is also increasingly impacted by the
increasing pace of development.
Various culinary that we can enjoy anytime and anywhere, ranging
from traditional to foreign food is very easy for us to get without having to
bother choosing what menu we want, in this sophisticated era all can be
instantly obtained. To get typical food from an area we do not need to visit
the area just to get its typical food, there are many entrepreneurs who pursue
food from various regions.
Quoting a statement from Sheila Graham that "Food is the most
primitive form of comfort" referred to from the sentence is that food has its
own meaning of comfort, because each mouthful of food eaten will give its
own taste to the tongue of the connoisseur. All foods have their own
characteristics, and someone who makes them will pour the taste in his
feelings so as to produce an amazing taste.
Therefore, this non MSG dimsum is present as a comfort provider for
food lovers in Indonesia, with various flavor variants such as chicken, shrimp,
corn, mushrooms, cheese, mozarella cheese, and quail eggs and combined
with other selected ingredients. With the aim of making external food that
can be accepted in the country with the taste of the archipelago, the innovation
provided contains the creativity and hope of the nation's children in it.

1.2 Profil Agency

Pic 1. Company Logo

 1. Name/Brand :
2. Built Since : 2022
3. Category : Food
4. Business Personnel : - Desrian Rochmanita (11200000056)
- Hifziah (11200000061)
- Nita Suryaningsih (21190000308)
- Mario Prasetyo (21190000350)
- Ajum Jumhani (11217000002)
1.3 Vision
Can improve the economic sector against small and medium-sized micro
enterprises in the culinary field.

1.4 Mission
It can increase consumer attractiveness to food produced fromthe work of the nation's
children, and can compete with other food products.

1.5 Purpose
Can open jobs, especially for student friends with the aim of increasing student
independence.

1.6 Benefit
To help our education costs as students, fill our free timewith more useful activities,
foster a better entrepreneurial spirit and hopefully open jobs, especially for student
friendswith the aim of increasing student independence.

1.7 Company Structure :

Tim Leader
Mario Prasetyo

Marketing Resources
Financial Production
Desrian Rochmanita
Mario Prasetyo Ajum Jumhani Nita Suryaningsih
& Hifziah