Rational buying motives

These are rational buying motives that your customers’ minds desire:

 Make the task working easier: Faster, safer, higher quality, long using
lifetime, better experiences, more energy, etc.

 Save money: Get a discount, give high product value, include future
investment, and get risk reduction.

 Bring benefits for the family: More comfortable, memory saving, education
support, better living style.

 Get smarter: Provide knowledge, and new skills, maximize productivity,

give advice, and solutions.

 Get life simpler: Integrated services, effective, systematic process, low cost,
easy to use.

 Improve physical health: Mental benefits, accident/illness risk reduction.

 Keep connection: Newest technology, keep contact, social & community

connection.
  Senses attraction: Taste, sound, smell, style, feel sight.

 Experiences: Luxury services, fast response, good customer service.

Emotional buying motives
What feeling that customers want from your product?

 Satisfy the knowledge curiosity: Knowledge, intelligence, enlightenment,

wisdom.

 Feeling control/manage/dominant: To be respected, to be safe, to be trusted,

to be relied upon.

 Feeling comfortable, enjoyable, and relaxing.

 Improve confidence: Strong, overcoming the fear.

 Become positive, inspiring, and energetic.

 Be loved: Friendly, sympathy, happiness, healing, beloved, belonging.

 Be free: Discovery, exploring, stimulating.

 Get attention: Cool, famous, stylish, trendy, fashionable.

Positive vs Negative Motivation

Positive motivation is the type of motivation where a person is rewarded for
accomplishing a specific task or changing a particular behaviour.  In the case of
positive motivation, you are motivated by a reward that lies in the immediate or distant future.
People usually don’t find any difficulty in doing things that result in immediate rewards. However,
when it comes to rewards obtained by pursuing long-term goals, we find attaining them a Herculean
task. It
is the expectation of that reward and visualizing yourself when the
reward motivates you.
Meaning of reference group