ANNEXURE I

SUBMISSION OF PROJECT SYNOPSIS AND GUIDE

ACCEPTANCE FORM
(To be submitted to the Project Steering Committee)
PART A: Synopsis Registration
I. Student Details:

1. Name of the Program: MBA

2. Name of the Student: PREET NAKRA

3. Roll Number: 2114102021

4. Session & Year: 4th Semester and 2 nd year

5. Elective: MARKETING

II. Project Details:

6. Title of project : An analysis on marketing strategies of retail ayurvedic firm before and
after pandemic

7. Introduction and review of literature : This project will be implemented to understand the
marketing strategies and trends before and after pandemic during the tenure of March 2020-
March 2022 .This firm "AAROGYAM ENTERPRISES" deals in retailing of ayurvedic
medicine having clinic in Alwar. This project will be focusing on the trends how business
used to work before pandemic , how pandemic affected the sale and what measures were
taken to overcome the different problems. The goal of this project is to have a thorough study
to analyse the marketing strategies which were taken during the pandemic time to increase
sale , a study on new methods introduced after pandemic situation which gave a new way to
business.
Any organisation's marketing department is heavily relied on consumer and their behaviour
patterns. Without knowledge of consumer behaviour , estimating and anticipating customer
needs and wants , marketing can not fulfill it's desirable target.
The secret of this subject will be responded to inquiries about product , customer , marketing
strategy , the traditional method of working of ayurvedic clinic and what new measures and
methods introduced during pandemic and post pandemic. It gave a new direction to the
business which opened immense opportunities and ways to boost up the same.
This project gives theory as well as numerical data based information relating to per month
sale of the business starting from February 2020 just before the lockdown and till March
2022 covering entire two years which clearly show the result of new marketing strategies and
impact of the steps taken. Only theory is discussed in this article. Only the second and third
hypothesis support the numerical data. It exclusively access the theoretical portion, strategies
and usual pattern of running of individual clinic and how it works. The marketing strategies
to improve relationship with patients (customers) and the new introduced steps in the same
field to improve the responsive behaviour.

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8. Objectives of study:

 To study and gain knowledge of traditional marketing strategies.

 To study and understand the new marketing model during and after pandemic.

 To study a practical example of how a problem or challenge opens up new

opportunities.

 To compare the traditional model and post model

9. Types of research: Descriptive Research design is used in this research. This research
method is chosen because it is a fact finding methodology.
It helps to gather data by the use of questionnaire and seeing trends.
a) Collection of data:
1. Primary Data: Data collection is done through observation
2. Secondary data : Data is analysed on monthly sales basis

➢ Time frame: 6 weeks.

➢ Instrument : Study by analysing per month sale record.
➢ Sample design: Convenience Sampling will be used in study.
➢ Sample unit: Sample unit are month sale record.

III. Guide Details:

10. Name of Proposed Guide: Gurmeet Kaur

11. Guide Registration No. (If available):

12. Designation: Director

13. Affiliation: Broadvision Technologies

14. Qualification: MBA, M.Tech

15. Total Experience: 22 Years

16. Communication Address: K-29, Fateh Nagar, New Delhi-18

17. Contact No.: 9313565406

18. E-mail ID: Gvsbaluja@yahoo.com

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