Name: Ronato,Angelamie J.

BSPYCH 1-1

Prof. Victor Alamis

Assignment#2

The Ayala Corporation as a Global Corporation. The Ayala Corporation is one of the oldest and
gargantuan conglomerates in thePhilippines having its establishment dating way back during the Spanish
Colonial Rulein the Philippines. The corporation was founded under the partnership of DomingoRoxas
and Antonio de Ayala in 1834, coinciding with Spain’s decision to openinternational trade in the
Philippines. The earliest iteration of the company can be tracedback to Casa Roxas which dabbled itself
in agriculture and mining, manufacturing, andtrade. From the founding fathers, the reigns of managing
and leading the corporationhas been continually been handed down to their children from one
generation to theother, with each generation tapping into different fields in business. It was in
1851where the company now headed Jose Bonifacio took a great risk of buying a region of land in
Makati, which would come in handy eventually. The first private bank in thePhilippines and the ancestor
of the Bank of the Philippine Islands, the El BancoEspañol-Filipino de Isabela Segunda was established by
the third generation of Ayalas:Pedro Roxas and Jacobo Zargoniz. Under their leadership, they saw Casa
Roxastransform into the Ayala y Compania where its primary enterprise was that of bankingand public
land transportation.When the Great Depression struck the United States’ economy, this also affectedthe
Philippines to some extent. With the help of Joseph McMicking, the businesses thatwere headed by
Ayala was given salvation from the crisis from where the companywould establish a new path to follow.
The land that Jose Bonifacio bought years agowould later be developed, completely transforming the
region into an organized city.This would later on become the nesting place for all middle to upper-class
citizens as