Revised Invitation Utkarsh 2023

04th February
INCLUSIVE | INTEGRATED | INNOVATIVE

B.R.C.M. College of
Business Administration
Constituent College of Sarvajanik University
To,
The Director
Subject: Invitation for Participation Utkarsh-2023
Respected Sir/Madam,
We at B.R.C.M. College, cordially invite participation of your college in Utkarsh 2023
- the Inter College Intellectual fest for all the colleges. As you are perhaps aware of
this event which is annually organized by B.R.C.M. College of Business
Administration. We believe that Utkarsh 2023 will be a great success in providing an
opportunity to the participants to hone their soft skills and to realize their potential in
a competitive and yet exhilarating environment.
The BRCM family will be looking forward to welcoming participants from your
institute in Utkarsh 2023 on 4th of February, 2023 at 8.00 am. We trust that Utkarsh
2023 will go a long way in facilitating interaction amongst students.
This year BRCM College is organizing Utkarsh 2023 on an even larger scale and
welcoming participation of two teams except for Ek aur Ek Gyarah, Bas Ek Pal, and
Karke Dikhao Vyapar.
We request you to confirm the participation of your institute in Utkarsh 2023 along
with the list of the participants in the different events by 1st February, 2023. Details of
events and registration form are enclosed along with this letter. Please feel free to
communicate about any query regarding this event with the program coordinators.
Thank you in advance.
Yours truly,
Dr. Jayesh Desai Dr. Pratik C Patel Dr. Payal Saxena Mr. Sumit Dhamani
(Principal) (Coordinator) (Coordinator) (Coordinator)
V. T. Choksi Campus, Parle Point, Athwalines, Surat- 395007 Ph. (0261) 2257340
Email: contact@brcmbba.ac.in Website: www.brcmbba.ac.in www.sarvajanikuniversity.ac.in
B.R.C.M. College of
About B.R.C.M. College of Business Administration
We are B.R.C.M. College of Business Administration, Sarvajanik University, offering

B.B.A.(Hons) to the budding business enthusiasts. We are Constituent college of
Sarvajanik University which was established by Sarvajanik Education Society (SES) in
2021. Our parent trust, Sarvajanik Education Society was established in 1912. It is the
largest philanthropic society managed on democratic principles by the eminent
citizens of Surat. In its journey of over 110 years, SES has taken a mammoth stride in
revolutionizing the academic landscape of Surat. Its objective is to provide affordable
quality education. Today SES caters to educational needs of around 30,000 students
from pre-primary to doctorate level in its 33 institutes.
B.R.C.M. College of Business Administration was established in 1998 by Sarvajanik

Education Society, as a proactive effort in management education to offer a BBA
programme in affiliation with Veer Narmad South Gujarat University. Generous
donation from The Ballaram Hanuman Das Charitable Trust has contributed the lion’s
share in the development of the College. Since inception the college has achieved high
acceptance amongst students, parents, industry and business community alike. Apart
from bachelor degree education in management, our college has taken initiatives in
involving the students in various practical tasks like event management, social
activities etc. The highest International ISO 9001-2000 certificate for quality
management system had endorsed BRCM College through its certification. You will
be pleased to note that BRCM College is the first Management College to be ISO 9001-
2000 QMS certified in entire Gujarat State.
B.R.C.M. College of
About Utkarsh 2023
We believe that ideas flourish only when vibrant minds think them and amicable
hearts put them in action. This is the ultimate way to cohesive progress. Utkarsh, in
2006, was initiated with this profound motive which turned out to be a grand success
with your great cooperation. The aspiration of the fest is to generate a platform for all
the students. This event over the years has enabled interaction among students of
various colleges with each other, developing the synergy of learning with one another.
It creates a platform to test the participants on several parameters of skills like
presence of mind, communication skills, presentation skills, creativity, problem
solving attitude, logical reasoning, knowledge of management, etc. Along with this,
students gain a lot of confidence, which is indispensable in anything we do and any
field we operate in.
This year B.R.C.M. College is organizing Utkarsh- 2023 on an even larger scale and
making it multifaceted by introducing cultural activities in the fest. We are inviting all
the students of undergraduate and postgraduate colleges.
We promise that Utkarsh-2023 will enable all management students to unfold their
knowledge bags and boxes & to test and showcase them in front of those who are
among the best in the region. We invite a new cadre of young managers to cultivate
their minds in exploring their potential and reveal their expertise.
This is an event managed and coordinated totally by our young management students
so as to inculcate in them various skills and to provide them the required environment
for the professional work. So, lift the management culture and create revolutions
through your ideas. You can pack more dynamite with an idea than in any other way.
B.R.C.M. College of
We invite students of various colleges with their talent and participate in the Utkarsh-
2023.
Details of Events
1. Tark Vitark: A Debate Competition
This event is about representing the thoughts clearly and convincingly in the English
language. Teamwork is very important for unanimous expression of thoughts.
Rules:
1. There should be 3 participants in one team.
2. Maximum two teams from each college can participate in this event.
3. The time limit of debate will be 10 minutes. There will be two teams in this season
of 10 minutes. Teams will be given serial numbers and accordingly teams will be in
sessions.
4. One of the following topics and motions (for or against the topic) of the debate for
the teams in Debate shall be randomly selected by the teams before 05 minutes. So,
the participant should come prepared for all four topics.
5. Who from team or which team will start and who from team or which team will
conclude would be decided by teams in session during 5 minutes given prior to
debate.
Topics for Debate:
● Should India spend more on Defence than on Health or on Education?
● The environment-development divide: is there a room for dialogues?
● Gender inequality - reality or myth?
● Brain-drain has to be stopped.
Topics are such that diverse opinions are possible. In each case, the arguments for
and against the topic can be very well thought about.
B.R.C.M. College of
1. The language used in debate should be English.

2. Decision of judges shall be final.
3. Detailed rules shall be explained at the time of event.
As Second Part of Debate, we'll also have Best Speaker/Speakers selected by the
Judges who will have to go through an Elocution Competition to win this Best
Speaker Certificate.
*Topics for Elocution: *
1. Indian Villages - our strength or our weakness?
2. Does India need dictatorship?
3. Is Artificial Intelligence dangerous?
One of the topics, given above, shall be selected by the speaker at the time of
Elocution.
1. Time for Elocution will be 3 minutes.
2. The language for Elocution is English.
3. Detailed rules shall be explained at the time of event.
2. Vigyapan: A Reel Advertisement Competition

The participants are required to create a reel or short video for promotion of any
product offering (Physical Product, Service, Ideas, Experience, People, Geographic
Location, Organization, etc.) for a maximum time duration of 60 seconds based on
original, creative idea and has to be submitted on the day of the event.
Rules:
B.R.C.M. College of
1. The reel/short video judgment can be on message structure, message clarity,

segmentation, targeting, positioning, branding, appeal, theme, execution, newness,
etc. elements; though not confined to it.
2. The ad prepared by the contestant must not contain any obscene words/any subject
that hurts the feelings of a culture/language/religion/region.
3. Entries must be submitted in a digital format, such as a video file.
4. Entries must be in Hindi or English language only.
5. Two teams with Maximum 3 participants in each team can participate from college.
6. Entries that contain copyrighted material, existing products or brands or violate
any other laws will be disqualified.
7. Participants must have obtained all necessary permissions and releases for any
individuals or locations featured in their entries.
8. The decision of the judging panel is final and no correspondence will be entertained
later.
9. By submitting an entry, each participant grants the organizer the right to use their
entry for promotional and marketing purposes.
10. Any entry that does not comply with the above rules will be disqualified.
11. Any other rules will be communicated at a time of event.
3. Buzo to Jaane: The Business Quiz Competition

Business Quiz is the game of question and answer. This game is to judge the
knowledge of the participants towards industries, companies, and products. It also
intends to judge the awareness of participants about business- and business-related
areas.
Rules
B.R.C.M. College of
1. Participation in the form of a team only.

2. A team shall consist of two members only.
3. Maximum two teams from every college can participate.
4. The team has to complete the Registration process to be eligible for the written
round.
5. Quiz will have questions related to the world of Business.
6. The Business Quiz will be divided into two rounds.
The Prelims
The pre-elimination round will consist of 25-30 questions. In case of a tie during the
qualifying written round between teams, they would be required to answer 10 more
questions (written mode) within 5 mins.
The Finals
Based on the performance in the Prelims, the Top-10 teams will compete in the
finals.
7. In case of a tie @the end of the Finals, their Prelims score will be used for tie
breaking.
8. Rules and Regulations for the Business Quiz competition can be changed on time
which will depend on circumstances and number of entries.
9. The decision of the Quiz master will be final and Binding in case of any
discrepancy and dispute.
4. Aaj ka Sauda: A Stock Market Simulation Game
B.R.C.M. College of
Rules:
1. Maximum two teams from each college shall participate in this event.
2. Each team will have two participants.
3. If there are more than eight teams, the first round score shall be used as an
elimination round.
4. In case of first round being an elimination round, the score of first round shall not be
carried forward. The total profit (which will be generated in second round) would be
the only criteria to decide winners’ position.
5. If there are less than or equal to eight teams, the first round shall not be treated as an
elimination round. In that case, the score of first round shall be considered to decide
winners. Under this situation, winners’ positions will be declared on the basis of score
of both rounds. The formula to decide total score shall be: TOTAL SCORE = (0.25 x First
Round Score) + (0.75 x Second Round Score). In other words, weightage of first round
shall be 25% and that of second round shall be 75 %.
Round 1:
1. This quiz is related to capital market.
2. There will be total 50 questions. Each right answer will earn 2 marks.
3. There would be negative marking for wrong answer. One mark will be deducted for
two wrong answers.
Round 2:
1. Eight top scorer teams of first round will qualify for this round.
2. Each team will be allotted virtual money Rs. 50,000/-.
3. All teams are required to respond to the simulated market and market events.
4. At the end of the day the return on invested portfolio will be calculated.
5. Judges’ decision will be final.
B.R.C.M. College of
5. Business Bazigar: A Business Plan Competition

A business plan is an important step towards starting a new venture, as it allows
entrepreneurs to analyse how their company will operate successfully in dynamic
business environment.
This event is about making a comprehensive power point presentation for a new
business.
Rules:
1. It is a team event with maximum three members in a team.

2. Maximum two teams per institute can participate in the event.
3. The presentation must be in English covering detailed description of the business
idea, market research, financial projections and marketing plan.
4. Each team shall get maximum 10 minutes for presentation. The presentation shall
be followed by Question Answer Session.
Major Criteria for evaluation: Business plans shall be evaluated based on following
criteria. (The criteria are suggestive and not limited to these.)
• Overall Business idea and value proposition
• Internal and external analysis
• Target market / Customer analysis
• Revenue model / Financials
• Marketing / Promotional plan
• Contingency plan
• Viability / Feasibility
• Scalability
B.R.C.M. College of
• Innovation and originality of idea

• Overall impact of plan on different stakeholders of the
company.
6. Other rules shall be explained at the time of the event.
6. Ek aur Ek Gyarah: A Fun, Team-Work Event.

Rules:
1. One team of four students from each college shall participate.
2. Other rules shall be specified at the time of event
Guidelines:
1. It is a competitive as well as fun event in which team –work, division of work,
organizing skills, presence of mind, leadership, managerial skills etc will be checked.
2. Rules and event methodology will be explained at the time of event. No advance
preparations are needed.
7. Nrutianjali – A Dance Competition

Guidelines:
1. Theme: FUSION (Blend of Two Dance Forms and Cultures)
2. The dance performances should be according to the theme of Fusion. Participants
can blend any two dance forms and cultures.
3. A team shall consist of a minimum of 2 & maximum of 8 members.
4. From every college two teams are allowed to participate.
5. Time Limit for the performance shall be maximum 5 minutes.
6. Songs/Music should be submitted before or latest by 21st January 2023.
7. The participants should arrange apparel and props.
B.R.C.M. College of
8. Also, participants must carry songs/music on a pen drive and cell phone.
9. The way of presenting the dance should be decent and the selection of songs
should not be offensive and vulgar.
10. Participants can choose distinctive group names.
11. Participants should reach the venue 15-20 minutes before the event.
12. Participants cannot use stage property.
8. Sur-E-Sartaj: A Singing Competition
Guidelines:
1. Any one filmy or non-filmy song can be sung by the participant. The lyrics of the
song should be decent. The lyrics should not have any obscene words/subject. If
found so, the participant would be out of competition immediately.
2. Remix is not allowed.
3. Each entry shall prepare a solo or a duet song. These Two categories will be
separately judged.
5. The song’s music track will be brought by students on a CD, mobile and also on a
pen-drive on the day of the event.
6. Students will be allowed karaoke singing or live music in support if they can
arrange it on their own.
7. Song/music should be submitted to the Organizers before the event starts.
9. Karke Dikhao Vyapar: A Real Business Game

Rules:
1. A team shall consist of four participants
B.R.C.M. College of
2. A seed capital will be provided by our college to each team

3. On completion of the competition, total revenue needs to be submitted.
4. On the basis of submitted revenue decision of winner will be taken.
5. Participating team will be given opportunity to earn 70% of Net profit (Total
revenue – seed capital). In case of incurring loss, Participating team will have to
bear 70% of loss.
6. Other rules of the game shall be disclosed at the time of competition.
10. Tasveer – A Photography Competition

Guidelines:
1. A team shall consist of three participants.
2. Maximum two teams from each college can participate in this competition.
3. A theme will be provided on the day of the event.
4. Participants will be given two hours to click three photos on the given theme.
5. Each team has to provide three photos, their titles and a brief photo
story/description with each image (up to 50 words) which will serve as the basis of
judgment.
6. Participants MUST use ONLY cell-phones to click photographs.
7. Participating team MUST NOT use any high-end lens/ cameras or gadgets (other
than a cell-phones), touch-up apps or any other kinds of photo editing apps for
enhancing the quality of the image or editing the photo.
8. Participants may be asked to provide summary details of the photograph like date,
time and location of the photo.
9. Rest of the rules and evaluation criteria will be explained later at the time of the
event.
10. Judges’ decision shall remain final.
B.R.C.M. College of
11. Bas Ek Pal: One Minute Game

Rules:
1. One team of two students should participate.
2. It is a competitive as well as fun event in which team –work, division of work,
organizing skills, presence of mind, leadership, managerial skills etc will be
checked.
3. Rules and event methodology will be explained at the time of the event. No advance
preparations are needed.
12. Tol Mol Ke Bol: BID WAR Competition

Tol Mol Ke Bol is an interesting fun game where the participants showcase their
abilities, awareness, and understanding of the prices of the different daily used
products available in the market.
This game is a platform for the participants to understand the strategies adopted by
the companies in the rising inflation. Participants will be asked to think and guess
about the price of a given product based on the perceived value of the product. The
whole event is divided into 4 different rounds with different yet interesting items.
Objective of Event
1. To create pricing awareness of daily need products amongst the participants.

2. To inculcate knowledge about the merchandise with fun.
3. To sensitize participants about the strategies adopted by the firms, by not increasing the
price but decreasing the supply of the products to maintain their margins.
4. To create awareness among the participants about the different product lines offered by
the different companies.
B.R.C.M. College of
Rules:
1. There can be minimum 2 and maximum 3 participants in one Team.
2. Participants will be given a fixed number of Chips for bidding in all rounds, used chips in
each round will be deducted for the next round.
3. All bids will be closed bids and items for bids will be displayed at the time of each round.
4. To continue participation in the event, the bidding team will have to bid in each and every
round. If any team is not bidding in any round, they will be eliminated from the event.
5. Ranking and winning criteria will be disclosed at the time of the event.
13. Abhivyakti - A Role Play Competition

This event is about participating in a management role play. Teams will be provided
with a situation. They will have to enact the solution to the allotted problem statement
to generate suitable outcomes.
Rules:
1. There should be minimum 3 and maximum 5 participants in one team. Higher
number of participants can facilitate more characters in role play situations.
2. Maximum two teams from each college can participate in this competition.
3. The time limit of final enactment will be a maximum of 10 minutes.
4. The language of role play can be English or Hindi.
5. The role play can be enacted through clear and sensible language and with the
power of knowledge of management concepts.
6. Props, additional devices, artificial and pre-recorded sound effects, and any other
fancy and fabricated value enhancing material cannot be used.
B.R.C.M. College of
7. Other rules shall be specified at the time of event.

8. The decision of judges shall remain final.
Registration Form
Name of the College:
____________________________________________________________
Sr. No. Name of the Event Team Name of the Participants

1.
1. 2.
Tark Vitark : A Debate 3.
1. Competition
1.
2. 2.
3.
1.
1. 2.
Vigyapan: A Reel 3.
2. Advertising Competition
1.
2. 2.
3.
1.
1.
Buzo to Jaane: A Quiz 2.
3.
Competition 1.
2.
2.
1.
Aaj ka Sauda: A Stock 1.
2.
4. Market Simulation Game
1.
2.
2.
1.
Business Bazigar : A 1. 2.
5. Business Plan Competition 3.
1.
2.
2.
B.R.C.M. College of

3.
1.
Ek aur Ek Gyarah: A fun 2.
6. team-work event 1.
3.
4.
1.
2.
3.
4.
1.
5.
6.
7.
Nrutianjali : A Dance 8.
7.
Competition 1.
2.
3.
4.
2.
5.
6.
7.
8.
1.
1.
Sur- E- Sartaj: A Singing 2.
8.
Competition 1.
2.
2.
1.
Karke Dikhao Vyapaar: A 2.
9. 1.
Real Business Game 3.
4.
B.R.C.M. College of

1.
1. 2.
Tasveer : A Photography 3.
10. Competition
1.
2. 2.
3.
Bas Ek Pal : A One Minute 1.
11. 1.
Game 2.
1.
Tol Mol Ke Bol: BID War 1. 2.
Competition 3.
12.
1.
2. 2.
3.
1.
2.
1. 3.
Abhivyakti - A Role Play 4.
5.
13. Competition
1.
2.
2. 3.
4.
5.
Name of the faculty:
___________________________________________________________________
Stamp of the college:
Sign of Director of Institute:
B.R.C.M. College of
Entries can be sent to contact@brcmbba.ac.in through email or register by scanning

following QR code.
Guidelines to Participating Colleges
1. Entries must reach to us duly certified by the Head of the respective Institute on or
before 1st February,2023 between 8.30 am to 12.30 pm. Entries must be submitted
by filling up enclosed Registration Form. In case of prior online registration,
participating teams are required to submit enclosed registration form on the day of
event.
2. On 4th February,2023 participants should come with their college identity-cards and
bona-fide certificates from their college.
3. On 4th February,2023 please register your institute, between 8:00 to 9:30 A.M. at
registration counter.
4. Lunch coupons will be issued to the participants at the time of registration only.
5. All members of the team should reach the college before the event starts.
6. For any inquiry, please contact College’s number Ph. No. 0261-2257340, between
11.00 a.m. to 1.00 p.m. on any working day. You may also contact one of the
coordinators.
7. Organizers reserve the right for last moment modification in different rounds and
rules of the event.
B.R.C.M. College of
8. Team of participants must remain present at the place of each event in time. If they
fail to turn-up in time, they may lose right to participate in that event. In all events,
decision of the Judges will be final.
9. Event shall be conducted simultaneously at different venues. Students shall

avoid participating in multiple events to avoid any possible clash.
10. Registration fee is ₹220 per student.
11. Entries can be sent to contact@brcmbba.ac.in through email or register by

scanning following QR code.
B.R.C.M. College of
Event Schedule
Sr No. Name of the event Time
1. Registration 08 AM to 09.30 AM
2. Inauguration 09.30 AM to 10.30 AM
3. Sur-E-Sartaj: A Singing Competition 10.30 AM to 12.30 PM
4. Buzo To Jaane: A Business Quiz Competition 10.30 AM to 01.30 PM
5. Karke Dikhao Vyapar: A Real Business Game 10.30 AM to 01.30 PM
6. Aaj Ka Sauda: A Stock Market Simulation Game 10.30 AM to 03.00 PM
7. Vigyapan: A Reel Advertisement Competition 10.30 AM to 12.30 PM
8. Bus Ek Pal: One Minute Game 10.30 AM to 12.30 PM
9. Business Bazigar: A Business Plan Competition 10. 30 AM to 01.00 PM
10. Abhivyakti: A Role Play Competition 10.30 AM to 02.00 PM
11. Tol Mol Ke Bol: A Bid War 10.30 AM to 01.30 PM
12. Ek Aur Ek Gyarah: A fun, Teamwork Game 10.30 AM to 12.30 PM
13. Tasveer: A Photography Competition 10.30 AM to 01.00 PM
14. Lunch 01.00 PM
15. Nrutianjali: A Dance competition 01.30 PM to 03.30 PM
16. Tark Vitark: A Debate Competition 01.30 PM to 03.30 PM
17. Prize Distribution 03.45 PM to 04.45 PM

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04th February

INCLUSIVE | INTEGRATED | INNOVATIVE

Subject: Invitation for Participation Utkarsh-2023

About B.R.C.M. College of Business Administration

We are B.R.C.M. College of Business Administration, Sarvajanik University, offering

B.R.C.M. College of Business Administration was established in 1998 by Sarvajanik

About Utkarsh 2023

1. The language used in debate should be English.

2. Vigyapan: A Reel Advertisement Competition

1. The reel/short video judgment can be on message structure, message clarity,

3. Buzo to Jaane: The Business Quiz Competition

1. Participation in the form of a team only.

4. Aaj ka Sauda: A Stock Market Simulation Game

5. Business Bazigar: A Business Plan Competition

1. It is a team event with maximum three members in a team.

• Innovation and originality of idea

6. Ek aur Ek Gyarah: A Fun, Team-Work Event.

7. Nrutianjali – A Dance Competition

8. Sur-E-Sartaj: A Singing Competition

9. Karke Dikhao Vyapar: A Real Business Game

2. A seed capital will be provided by our college to each team

10. Tasveer – A Photography Competition

11. Bas Ek Pal: One Minute Game

12. Tol Mol Ke Bol: BID WAR Competition

1. To create pricing awareness of daily need products amongst the participants.

1. There can be minimum 2 and maximum 3 participants in one Team.

13. Abhivyakti - A Role Play Competition

7. Other rules shall be specified at the time of event.

Sr. No. Name of the Event Team Name of the Participants

Sr. No. Name of the Event Team Name of the Participants

Sr. No. Name of the Event Team Name of the Participants

Name of the faculty:

Stamp of the college:

Sign of Director of Institute:

Entries can be sent to contact@brcmbba.ac.in through email or register by scanning

Guidelines to Participating Colleges

9. Event shall be conducted simultaneously at different venues. Students shall

10. Registration fee is ₹220 per student.

11. Entries can be sent to contact@brcmbba.ac.in through email or register by

2. Inauguration 09.30 AM to 10.30 AM

3. Sur-E-Sartaj: A Singing Competition 10.30 AM to 12.30 PM

4. Buzo To Jaane: A Business Quiz Competition 10.30 AM to 01.30 PM

5. Karke Dikhao Vyapar: A Real Business Game 10.30 AM to 01.30 PM

6. Aaj Ka Sauda: A Stock Market Simulation Game 10.30 AM to 03.00 PM

7. Vigyapan: A Reel Advertisement Competition 10.30 AM to 12.30 PM

8. Bus Ek Pal: One Minute Game 10.30 AM to 12.30 PM

9. Business Bazigar: A Business Plan Competition 10. 30 AM to 01.00 PM

10. Abhivyakti: A Role Play Competition 10.30 AM to 02.00 PM

11. Tol Mol Ke Bol: A Bid War 10.30 AM to 01.30 PM

12. Ek Aur Ek Gyarah: A fun, Teamwork Game 10.30 AM to 12.30 PM

13. Tasveer: A Photography Competition 10.30 AM to 01.00 PM

14. Lunch 01.00 PM

15. Nrutianjali: A Dance competition 01.30 PM to 03.30 PM

16. Tark Vitark: A Debate Competition 01.30 PM to 03.30 PM

17. Prize Distribution 03.45 PM to 04.45 PM

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