Applied Science University

College of Administrative Sciences

Business Administration Department

Strategic Management (BA 464)

First Semester 2022-2023

Case Study

Activity Mark ILOs

Case Study 5 c1

Student Name Student Number

LAMYA ABBAS ALARADI 20198210042

The following is the Mission Statement of Moderna Textiles

Moderna Textiles with its skilled workforce is a high-quality producer of industrial and
home usage textiles directly targeted without intermediaries, to high-income customers in
the Middle East who value quality, prestige, and reliability, at reasonable prices well
below that of European imports without compromising our century-old reputation for
high quality.

Required:

Critically analyze and evaluate the above Mission Statement in the light of the
components that a mission statement should answer using the template below?

1
1 Customer High-income customers

2 Products or services industrial and home usage textiles

3 Markets Middle East

4 Technology

5 Concern for survival,

profitability, growth

6 Philosophy high-quality producer of industrial and home

usage textiles directly targeted without
intermediaries, to high-income customers in the
Middle East who value quality, prestige, and
reliability, at reasonable prices well below that of
European imports without compromising our
century-old reputation for high quality.

7 Self-concept at reasonable prices well below that of European

imports without compromising our century-old
reputation for high quality.

8 Concern for public to high-income customers in the Middle East who

image value quality, prestige, and reliability, at
reasonable prices
9 Concern for with its skilled workforce is a high-quality producer
employees