Template Introduction

This template is to list a new product

Notice:
File Name doesn’t matter
Current Maximun category is 20
待补充

Sheet List
Sheet name Purpose
Intructions all you need to know about how to list a product via Excel
Tab Index Show the selected categories Index, help you to identify
Example See the Example tab for an example of how to enter product information. This information is for refer
sheet, please use the tab named by category to add your products.
Category sheet The Upload Template tab contains the template from which you will create Lazada Product Listing. Fo
your products. If you are not providing data for a particular field, leave the cell blank.

The Upload Template tab has color code. Based on Category selection under Primary Category column
attributes

Font Color Code

Red font*- Mandatory
Orange font - Key Attributes
Black font - Optional

Fields to fill-in to list a product

The category tab contains the template from which you will create Lazada Product Listing. For best results, also subm
you are not providing data for a particular field, leave the cell blank.

Section Fields Description

Basic Information SKU group number A standard, alphanumeric string that uniquely identifies t
Use this field to combine multiple sku into one lazada pro
with same serial number as one product

Product Name* Product names are the first thing buyers see. It can influe
your detail page. It’s better to keep your products names
Input 1 to 255 Characters

Product Image 1* The first product image is the cover image of your produc
default image
 Product Image 2-8 Multiple pictures that present your product from all dime
clearly will increase buyers’ interest. We highly recomme
dimensions.

You can upload 2-8 extra pictures for one product.

You can paste image URL. It's highly sugggested to use th
also paste 3rd party website image URL, and system will a
LAZADA URL.
Product Attributes The product attributes are shown on the specifiction secti
filter.
Attribute value type
Some attributes only allow to choose the value from drop
Some attibutes only support self-input value
Some attributes allow both to self-input and to choose th
Attribute type
- Red attributes means mandatory.
- Orange attributes means key attribute, even though the
fill in them all, because key attributes can help to boost y
search as filter, recommendation factors, and one of the
note, to get content score, all the key attribute must be fi
-Black attributes are optional, they will show on the PDP s
attributes and key attributes.

Product Description Product Description* The detailed product description is one of the most impo
deep information about the product. An excellent produc
shopping desire and speed the decision-making process.

A successful detailed description usually includes the follo

1. Major indicators and functions of the products (such as
configuration parameters for electronics)
2. at least 1 pictures showing different details
3. Information about after-sale service

Support Format: It support text, image url, or html code

Content Score Factor: one of the content score factors, to

image.

What's in the box It shows on PDP what's in the box section.

Service Warranty Type
Warranty Period
Warranty Policy
Delivery Option Package Weight (kg)*
Package Dimensions (cm)*
Dangerous Goods
 Delivered By Seller ( Optional )
Delivery Option Economy ( Optional )
Price and Stock Platform required Sales attributes Also known as varations, Depending on different category
Price* This is the price, that the customer has to pay for the pro
price is separated with a point delimiter
Special Price Sales Price for a Product for Promotion
Start date of promotion
End date of promotion
SellerSKU Identifier of an item from the seller
Quantity*
SKU image 1
SKU image 2
SKU image 3
SKU image 4
SKU image 5
SKU image 6
SKU image 7
SKU image 8
ation. This information is for reference only.Do not work on your own items within the Example

create Lazada Product Listing. For best results, also submit as much optional data as possible for
ave the cell blank.

on under Primary Category column - the template identifies Mandatory/Optional/Irrelevant

sting. For best results, also submit as much optional data as possible for your products. If

Mandatoriness
string that uniquely identifies the product. Optional
multiple sku into one lazada product/Item. System will consider rows
s one product

t thing buyers see. It can influence whether buyers will be attracted to Mandatory
r to keep your products names names accurate, clear and brief.

the cover image of your product, showing on search result and PDP Mandatory
sent your product from all dimensions and showing important details Optional
s’ interest. We highly recommend you to upload pictures shot from all

pictures for one product.

It's highly sugggested to use the image URL of Media center, you can
te image URL, and system will automatically transfer to 3rd party URL to

shown on the specifiction section of buyer PDP, and used by search It depends

w to choose the value from dropdown list

ort self-input value
h to self-input and to choose the value from dropdown list.

ndatory.
key attribute, even though they are optional, highly recommended to
y attributes can help to boost your item's searchability, they are used by
ndation factors, and one of the most parameters of content score. Please
, all the key attribute must be filled.
nal, they will show on the PDP specification section, so as the mandatory
es.

ription is one of the most important tools for a buyer to quickly find Mandatory
he product. An excellent product description can increase buyers’
d the decision-making process.

ription usually includes the following:

nctions of the products (such as a size chart for clothes or a model and
for electronics)
ing different details
-sale service

t text, image url, or html code

of the content score factors, to get the score, please contain at least 1

the box section. Optional

Optional
Optional
Optional
Mandatory
Mandatory
Optional
 Optional
Optional
Depending on different category, the sku property may vary It depends
ustomer has to pay for the product. This price includes the taxes. The Mandatory
oint delimiter
or Promotion Optional
Optional
Optional
the seller Optional
Mandatory
Optional
Optional
Optional
Optional
Optional
Optional
Optional
Optional
 Flag Result Message
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stem error. Please try again later or contact our help desk. [Error