MODEL FIELDS DEFINITION AND PREFERRED ORDER

Name Name of a model. If the model is part of a series,

it will be denoted here.
Model Name Model name without any special characters
(symbols or spaces).
Friendly Name User-friendly name of a model and usually
consists of a descriptive word (such as “Printer”
or “Scanner”) to help easily identify between
products.
Long Marketing Description
Descriptions of the product that are organized by
Medium Marketing Description
their length.
Short Marketing Description
Feature 1
Feature 2
Feature 3 Curated highlights of the product.
Feature 4
Feature 5
Category 2nd level of the product hierarchy and helps
classify the products.
Sub-Category 3rd level of the product hierarchy and allows for a
more specific classification.
Image URL Public-facing URL that will allow you to link
directly to product images.

Note: These are the largest resolution images

currently available, and Zebra cannot resize them
for you.
SKU FIELDS DEFINITION AND PREFERRED ORDER

Part Number SKU of the product.

List Price Product’s list price.
MAP Price Minimum Advertised Price

Note: Only applicable for North America

Currency Currency of the list price.
Product Type Top level of the Product Hierarchy and helps
classify the products.
Product Category 2nd level of the product hierarchy and allows for a
more specific classification.
Product Sub-Category 3rd level of the product hierarchy
Product Sub-Category Type 4th level of the product hierarchy
Product Model Model that the SKU is associated to.

Note: It will be blank is there is no association to a

model.
Product Friendly Name User-friendly name of a model and usually
consists of a descriptive word (such as “Printer”
or “Scanner”) to help easily identify between
products.
Item Type Denotes the type of Item a SKU is (ie. Accessory,
Standard Configuration, Bundled Kit, etc.)
Short Marketing Description Description of the SKU.
Marketing Product Type Denotes what type of product a SKU is (i.e.
Service, Accessory, Software, etc.)
Feature 1
Feature 2
Feature 3 Curated highlights of the products.
Feature 4
Feature 5
Image URL Public-facing URL that will allow you to link
directly to product images.

Note: These are the largest resolution images

currently available, and Zebra cannot resize them
for you.
Discount Group Used to identify the standard discount from List
Price
Product Access Code Visit Partner Gateway to learn more about
Zebra’s Partner Access Models.