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    vy nguyễn
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    The document outlines the process of e-commerce copywriting to improve click-through and conversion rates. It involves analyzing competitors' products to understand their images, copy, color combinations and details pages. It also involves understanding user needs through reviews and surveys to identify key selling points. The copywriting process then refines the selling points from the competitive and user research. The copy is written for main images and detail pages with the proper framing, expression and banned word checks. Product photos also aim to highlight advantages and use condensed information.

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    The document outlines the process of e-commerce copywriting to improve click-through and conversion rates. It involves analyzing competitors' products to understand their images, copy, color combinations and details pages. It also involves understanding user needs through reviews and surveys to identify key selling points. The copywriting process then refines the selling points from the competitive and user research. The copy is written for main images and detail pages with the proper framing, expression and banned word checks. Product photos also aim to highlight advantages and use condensed information.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views3 pages

    Analyzetheentireprocessof

    Uploaded by

    vy nguyễn
    The document outlines the process of e-commerce copywriting to improve click-through and conversion rates. It involves analyzing competitors' products to understand their images, copy, color combinations and details pages. It also involves understanding user needs through reviews and surveys to identify key selling points. The copywriting process then refines the selling points from the competitive and user research. The copy is written for main images and detail pages with the proper framing, expression and banned word checks. Product photos also aim to highlight advantages and use condensed information.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Analyze the entire process of e-commerce copywriting

    E-commerce copywriting

    Improve click-through rate

    Improve conversion rate

    Competitive product analysis

    Should we pay attention to our competitors?

    Users themselves will not create products. If your product is eliminated, it must be your competitors who innovate.

    How to choose competitors?

    Price range, style, sales volume basis

    Business Advisor (old version)

    compete

    Competitive product identification

    What to analyze competing products?

    Competing products

    Products with many details, comprehensive understanding

    Main image & car image of competing products

    See product display

    The shooting angle, whether it is refined, whether there are modifications, whether it is a white
    background picture, a scene picture, or a special effects composite picture

    Read the copy

    Headings, subheadings, tags

    Look at the color combination

    Background color, decoration color, text color

    Competing product details page

    Highlight selling points

    Selling point order

    selling point expression

    SKU diagram
    Do competing products have labels for applicable groups, scenarios, and specifications in the SKU map?
    Should we make such labels?

    User needs analysis

    Reviews (positive & negative reviews)

    Discharge water for evaluation, otherwise it will affect the research results

    Ask everyone

    Use the points that everyone cares about the most as selling points

    search term

    Related word analysis

    associated modifier

    Refining selling points

    Competitive product research

    User research

    Copywriting (main image & details page)

    frame

    Has its own logic and layout

    expression of copywriting

    many tricks

    Reshape cognition

    Banned word check

    Common banned words

    Category prohibited words

    car pictures

    Product departure

    Reflect product advantages

    User starts
    Use highly condensed information words

    "Wear an A4 waist"

    Competitive products start

    Write copy for competing products

    Summarize

    Summarize the above steps

    SubTopic

    Main Topic
    Main Topic
    SubTopic

    SubTopic

    Floating Topic
    Floating Topic

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