Despite the pandemic, the evidence from the 2020 Healthy & Sustainable Living

Survey shows that consumers around the world are willing to change their
behavior to become healthier and more sustainable. However, they need
support and guidance to follow through, and easy and affordable solutions are
essential. Enabling consumers to live more healthy and sustainable lives is not
only crucial for our collective future, but also presents a great opportunity for
brands to build more trust, loyalty and advocacy among consumers.
Nevertheless, concern for the environment has not diminished. After
COVID-19, people feel that the depletion of natural resources and climate
change are the next most serious global issues. People increasingly want
to reduce their personal impact on the environment and also continue to
acknowledge a need to consume less to ensure the preservation of the planet
for generations to come.
In addition, an increasing proportion of people globally are feeling a sense of
guilt over their own environmental impact, with more than half now saying that
they feel guilty about their negative impact.
People across the world are looking to make changes to their lives to
become healthier, more environmentally friendly, and more helpful to
others. Reflecting the importance placed on health this year, becoming
healthier is the area that people would like to change the most (61%
want to change this aspect of their life “a great deal”). Even so, this is
not at the expense of the environment – 50 percent of people say they
would like to make many changes to become more environmentally
friendly.
People are searching for information to help them live healthier (56%)
and more environmentally friendly (47%) lives – Gen Zs and Millennials
are even more likely to be looking for answers. However, few are
following through by turning these aspirations into actual changes
to their behavior. This suggests that people are struggling and need
support and guidance.

STARBUCKS SUSTAINABILITY COMMITMENT

BECOMING
RESOURCE POSITIVE
Our aspiration to become resource positive means we will give more than we
take: storing morecarbon than we emit, providing more clean, freshwater
than we use and eliminating waste.

2030 PRELIMINARY TARGETSCO2

50% REDUCTION 50% REDUCTION

 in carbon emissions in water used in direct operations and coffee
production through conservation or replenishment

50% REDUCTION in waste sent to landfills

AREAS OF FOCUS

Expanding plant based menu options

Shifting away from single use to reusable packaging

Investing in regenerative agriculture, reforestation,

forest conservation and

water replenishment in

our supply chain

Better ways to manage

our waste

More eco-friendly stores,

operations, manufacturing

and delivery

As we approach the 50th anniversary of Starbucks in 2021, we look ahead with

a

heightened sense of urgency and conviction that we must challenge ourselves,

think
bigger and do much more in partnership with others to take care of the planet
we share.”

Message and data rates may apply. Text STOP to 73356 to opt out, text HELP for
more information. By opting in, you agree to receive recurring messages from
Starbucks,

which may be sent through an automated dialing system. Consent is not

required to purchase. See our Privacy Statement and Text Message Terms:
https://sbux.co/terms.

©2020 Starbucks Coffee Company. All rights reserved.

KEVIN JOHNSON

chief executive officer, Starbucks Coffee Company

Coronavirus is starting to reverse the trajectory of modern retail in India —

from streets to malls was the big shift that started in early 2000, now at least
some marquee brands are looking at moving back to streets from malls. Leading
the reverse movement are some of the most popular dining and QSR chains —
McDonald’s, Speciality Restaurants, deGustibus and Lite Bite Foods. Their
reasons are, 􀂄rst, restaurants in high streets may open before those in malls,
which are considered most high risk for infection spread. Second, even when
malls open, business timings may be restrictive and consumer apprehension
high, and, third, street stores typically have lower rental costs

Some restaurants chains are also hoping standalone stores may o􀂃er, in some
locations, drive-through facilities, an alternative to both sit-down and home
delivered meals. That is the logic for Sanjeev Agarwal, chairman of Connaught
Plaza Restaurants Ltd (CPRL) which runs 155 McDonald’s restaurants across
north and east India. He said McDonald’s has begun drive-throughs lanes in the
north and east in 17 of its restaurants, with more in the works. Industry
executives say they expect business volumes in restaurants to be just 30-40% of
pre-lockdown initially. Anjan Chatterjee, managing director of Speciality
Restaurants which operates Mainland China and Oh! Calcutta, said high-street
stores are not dependent on external factors like mall footfalls and they o􀂃er
not just lower rents but also don’t attract common area maintenance charges
that mall stores have to pay
5 Signs That The Vegan Trend Is Hitting India In A Big Way
Scientists have been documenting the unsustainable nature of meat and dairy
consumption for decades, but it is only in recent years that veganism has
garnered the attention of mass consumers all over the world. While India is a
country with a long history of vegetarianism, like many other countries that
have undergone rapid urbanisation and population growth, the demand for
animal protein has been on the steady rise. However, Indian consumers now
seem to be making the shift towards plant-based – and here are some signs
indicating that the vegan trend has hit the country. 

The equation between livestock farming and global warming

Did you know that by the year 2050, the human population will jump to 9.6
billion? Have you ever wondered if the planet will be able to host so many more
humans? Is it even feasible to produce enough food for such a huge population?
This would take a huge toll on the environment and the natural resources such
as air, water and forests which would, in turn, have huge repercussions on the
ecosystem and biodiversity of the planet.

The conversion of forests into agricultural land and livestock ranches is one of
the major causes of deforestation. It is being done to meet the rising demand
for food. Did you know that one to two acres of rainforests are cleared every
second for animal rearing and agriculture?

Forests are the natural habitat of more than 70 per cent of the world’s plant
and animal species. Many species of animals and plants are becoming extinct,
or on the brink of extinction because of deforestation. The rapid rate at which
trees are being cut down can harm communities that depend on forests for
their livelihood.

Another major concern is greenhouse gas emissions. Raising livestock generates

14.5 per cent of global greenhouse gas emissions that are very bad for the
environment. Forests help lower the risks of sudden climate change and also
tone down the impacts from natural disasters.

Water is another natural resource that is being depleted rapidly. Did you know
that 70 per cent of our planet comprises of water but only 2.5 per cent of it is
fresh water?

About 92 per cent of the fresh water is used for farming purposes, and 1/3rd of
it is used for rearing livestock and manufacturing animal products. Livestock
farming creates a huge carbon footprint and has a very high global warming
potential.

So, do we sit and wait for the whole system to collapse? Of course not. We can
start by restoring the forest landscape which can help reverse some of the ill-
effects of deforestation. The process includes multiple activities like erosion
control agroforestry and forest regeneration by natural means.

Cutting down on the consumption of dairy, meat and eggs, and going vegan is a
great option — it will help reduce your carbon footprint and lower the negative
effects your diet on the environment.

As a matter of fact, having less or no fat can also lower the risk of many
diseases, including heart attacks, strokes, diabetes and several types of cancer.
Check out this Factsheet if you are interested in learning more about the
environmental impact of livestock farming, and how to address this issue.

A new report from FAO says livestock production contributes to the world's
most pressing environmental problems, including global warming, land
degradation, air and water pollution, and loss of biodiversity. 

Using a methodology that considers the entire commodity chain, it estimates

that livestock are responsible for 18 percent of greenhouse gas emissions, a
bigger share than that of transport. However, the report says, the livestock
sector's potential contribution to solving environmental problems is equally
large, and major improvements could be achieved at reasonable cost.

Based on the most recent data available, Livestock's long shadow takes into

account the livestock sector's direct impacts, plus the environmental effects of
related land use changes and production of the feed crops animals consume. It
finds that expanding population and incomes worldwide, along with changing
food preferences, are stimulating a rapid increase in demand for meat, milk and
eggs, while globalization is boosting trade in both inputs and outputs.

Expanding Investing in ...................... ,

plant- regenerativeag .......... manufac
basedmenu riculture, turingan
options reforestation,f Better ways d
orest to delivery
conservation manageour
䔀砀瀀愀渀 andwater waste
搀 椀 渀 replenishment
最 ............... inour supply
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Shifting ..............
away from ........................ More eco-
..............
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packaging operations
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“As we approach the 50th anniversary of Starbucks in 2021, we look
ahead with aheightened sense of urgency and conviction that we
must challenge ourselves, thinkbigger and do much more in
partnership with others to take care of the planet we share.”

KEVIN JOHNSON
chief executive officer, Starbucks Coffee Company

LEARN MORE

Visit stories.starbucks.com/stories/sustainability or text GREEN to

73356 tostay up to date about Starbucks commitment to
environmental sustainability.

Message and data rates may apply. Text STOP to 73356 to opt out,
text HELP for more information. By opting in, you agree to receive
recurring messages from Starbucks, which may be sent through an
automated dialing system. Consent is not required to purchase. See
our Privacy Statement and Text Message Terms:
https://sbux.co/terms.
©2020 Starbucks Coffee Company. All rights reserved.
Expanding plant-basedmenu options

Investing in regenerativeagriculture, reforestation,forest

conservation andwater replenishment inour supply chain

Better ways to manageour waste

More eco-friendly stores, operations, manufacturingand delivery

Slide 1
Hello everyone this is Shriya Tiwari from Tata Projects Limited. For Tata Imagination
Challenge I have chosen Starbucks as my case study.
Slide 3
Despite the pandemic, the evidence from the 2020 Healthy & Sustainable Living Survey
shows that concern for the environment remains high and consumers around the world are
willing to change their behaviour to become healthier and more sustainable.
The data from the survey shows that after COVID-19, people feel that the depletion of
natural resources and climate change are the next most serious global issues. People
increasingly want to reduce their personal impact on the environment and also continue to
acknowledge a need to consume less to ensure the preservation of the planet for
generations to come. In addition, an increasing proportion of people globally are feeling a
sense of guilt over their own environmental impact, with more than half now saying that
they feel guilty about their negative impact. People across the world are looking to make
changes to their lives to become healthier, more environmentally friendly, and more helpful
to others. Reflecting the importance placed on health this year, becoming healthier is the
area that people would like to change the most (61% want to change this aspect of their life
“a great deal”). Even so, this is not at the expense of the environment – 50 percent of
people say they would like to make many changes to become more environmentally
friendly. People are searching for information to help them live healthier (56%) and more
environmentally friendly (47%) lives – Gen Zs and Millennials are even more likely to be
looking for answers. However, few are following through by turning these aspirations into
actual changes to their behaviour. This suggests that people are struggling and need support
and guidance.
Another observation from this survey suggests that a large minority of meat eaters favour
plant-based alternatives; health and animal treatment are the main reasons for potential
reduction in meat consumption.
Slide 4
A recent survey revealed clean meat and plant-based meat alternatives have become more
globally accepted, especially in the Asian market. The new study assessed consumer interest
in plant-based and “clean” laboratory-cultured meat in the United States, India and China.
While all three countries exhibited high levels of acceptance, significantly greater levels of
approval were observed in consumers in India. In countries with extremely large
populations like India, plant & cell meat alternatives are viewed as a way to mitigate a
dependence on environmentally destructive animal agriculture.
Veganism has been gaining momentum in India and has already entered the mainstream
Despite the pandemic, the evidence from the 2020 Healthy & Sustainable Living Survey
shows that concern for the environment remains high and consumers around the world are
willing to change their behaviour to become healthier and more sustainable. Another
observation from this survey suggests that a large minority of meat eaters around the world
favour plant-based alternatives; health and animal treatment being the major reasons for
potential reduction in meat consumption.
Veganism has been gaining momentum in India too and has already entered the
mainstream. Starbucks keeping up with this trend can set up collaborations with plant based
meat companies and customize their menus providing plant based and clean meat variables
to their customers. Introducing the internationally successful oat milk and coconut milk
beverages in India will be an additional step towards this path. Through LinkedIn and Social
Media Platforms Starbucks can increase both its professional engagement catch the eyes of
millenials towards these ideas. Supporting Veganism will prove to be an advancement
towards Starbucks Sustainability Commitment of becoming Resource Positive in addition to
accepting Global Trends.
Covid -19 has changed the dynamics of food and beverage industry, to keep up with the
changed preferences of their customers, Starbucks can launch My Starbucks Idea Platform
2.0 which will revive the companies “Transformation Agendas” that started way back in
2008 and helped create the kind of menus and facilities we see today. Hence, keeping up
with the Customer & Partners Satisfaction and Inclusivity as centre point.
• Post COVID-19 shifting to High Streets can be a major step as in restaurants and cafes the
risk of infection is comparatively lower than malls. Other reasons for preferring the
standalone establishments include consumer apprehension after malls reopen,
restrictive timings and higher rentals. Being known for providing third place experience,
positive and encouraging messages from customers and partners will paly a great role in
creating fresh memories for customers to overcome post Covid pandemic effect and find
their “happy place”.