Business & Society:

Societal Trends and

Corporate Leadership

Webinar: September 29, 2020

 Introductions

Hosts Speakers

Perrine Bouhana Pia Heidenmark Cook Mzilla Mthenjane

Director Chief Sustainability Officer Executive Head, Stakeholder Affairs
GlobeScan Ingka Group (IKEA) Exxaro

Chris Coulter Francesca DeBiase Janice Lao

Chief Executive Officer Chief Supply Chain & Sustainability Officer Director, Group Corporate Responsibility &
GlobeScan McDonald’s Sustainability
Hong Kong Shanghai Hotels

2
RADAR 2020
 Methodology

• Representative online samples

of approximately 1,000 adults
per country in each of
27 countries

• Samples representative of
online population, weighted to
reflect general population
census data

• Online surveying in June 2020

• Where historical data are

shown, questions were asked
using an in-person and
telephone methodology before
2019.

4
 Key Trends

1. The COVID-19 pandemic has had a more severe impact on the most vulnerable

2. Strong concern about climate change and the environment persists despite the current crisis

3. The crisis has brought increased public trust in science but also in business and government

4. The business case for sustainable and responsible business has strengthened

5. Strong desires for change: systemic and personal

5
 The COVID-19 pandemic and subsequent recession has had a large
impact on many, but so has climate change
Extent Personally Affected by… , Average of 27 Countries, 2020

Greatly Moderately A little Not at all

The coronavirus/
49 31 15 5
COVID-19 pandemic

The economic
40 36 18 6
recession

Climate change or
31 39 22 8
global warming

T2. How much are you personally affected by each of the following problems?
6
 Great variability in impacts of great challenges across the world
Extent Personally Affect By…, “Greatly,” Average of 27 Countries, 2020

The coronavirus/COVID-19 pandemic The economic recession Climate change or global warming

74 71
66 65
49 53 57 52 54 54
48 46 52
41 43 46 42 37
40 38 40 39
31 30 33 35 32 31
29
23 22 20 17 23 22 22 18
15 13 9 15 9

27-country Argentina Australia Brazil Canada China France Germany Hong Kong India Indonesia Italy Japan Kenya
average

73 74
66 66
60 60 64 62 60 57 56
63 60
56 57
47 49 52
45 46 43 43 41 44 40
37 39 34 36
30 26 30 30 31 27
25 23
17 15 15 13 19

Mexico Nigeria Russia Saudi Singapore South South Spain Sweden Thailand Turkey United United Vietnam
Arabia Africa Korea Kingdom States
T2. How much are you personally affected by each of the following problems?
7
 Climate change and natural resource depletion are seen to be
almost as serious as the pandemic
Seriousness of Global Problems, “Very Serious,” Average of 27 Countries, 2020

Coronavirus/COVID-19 68
Spread of human diseases 62 ▲
Climate change 60 ▲
Depletion of natural resources 60
Extreme poverty 57
Air pollution 56 ▼
Single-use plastic waste 55 ▼
Unemployment 53
Shortages of fresh water 52 ▼
Loss of biodiversity 52
Gap between rich and poor 48
State of the global economy ▲
47
Online data security/privacy 44▲
Unequal treatment of women 40 ▲
Social/political division 38
Mental health problems 38

T1. For each of the following possible global problems, please indicate if you see it as a very serious, somewhat serious, not very
8 serious, or not at all serious problem
 Perceived Seriousness of Climate Change
“Very Serious” and “Somewhat Serious,” Average of 16 Countries,* 2014–2020

100

90 89

Average of 16 countries
80

70

60

50

*Includes Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, Spain, Turkey, UK, and USA
Not asked in all countries in all years. Before 2019 this question was asked using an in-person and telephone methodology.
T1. For each of the following possible global problems, please indicate if you see it as a very serious,
9
somewhat serious, not very serious, or not at all serious problem. – Climate change and global warming
 Perceived Seriousness of Climate Change
“Very Serious” and “Somewhat Serious,” Increased Concern, Average of 16 Countries*
vs Selected Countries, 2014–2020

100
India
93
90 89 Average of 16
86 countries
China
80 81
USA

70

60

50

40

*Includes Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, Spain, Turkey, UK, and USA
Not asked in all countries in all years. Before 2019 this question was asked using an in-person and telephone methodology.
T1. For each of the following possible global problems, please indicate if you see it as a very serious,
10
somewhat serious, not very serious, or not at all serious problem. – Climate change and global warming
 There is near universal agreement that society should respond to climate
change with same urgency as it has responded to the current pandemic
Society Should Respond to Climate Change with Same Urgency as COVID-19, “Strongly Agree”
and “Somewhat Agree,” Average of 27 Countries and by Economic Development,* 2020

Strongly agree Somewhat agree Somewhat disagree Strongly disagree

Average of 27 countries 55 34 8 2

Non-OECD 59 33 6 1

OECD 51 35 10 4

*OECD countries include Australia, Canada, France, Germany, Italy, Japan, Mexico, South Korea, Spain, Sweden, Turkey, UK, USA; Non-
OECD countries include Argentina, Brazil, China, Hong Kong, India, Indonesia, Kenya, Nigeria, Russia, Saudi Arabia, Singapore, South Africa,
Thailand, Vietnam

T13. For each of the following statements, please indicate if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.
– We as a society should respond to climate change with the same urgency as we have responded to the coronavirus/COVID-19 pandemic.
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 Majorities in most countries want to see a restructuring of the
economy post-pandemic, but less so in Asia
Priority for Post-COVID-19 Economic Recovery, Average of 27 Countries and
by Country, 2020
Argentina 73 27
Mexico 72 28
Brazil 71 29
Kenya 71 29
Nigeria 69 31
Italy 67 33
Turkey 67 33
France 63 37
Getting economy back to Germany 63 37
normal as soon as South Africa 63 37
possible Spain 62 38
45 Canada 59 41
Sweden 57 43
55 UK 55 45
Restructuring economy so China 51 49
it deals better with Japan 51 49
challenges like inequality / Russia 50 50
climate change Australia 48 52
Saudi Arabia 48 52
USA 47 53
Singapore 44 56
Indonesia 43 57
India 42 58
Thailand 39 61
Hong Kong 39 61
Vietnam 38 62
South Korea 33 67

T14. In building the post-COVID-19 economic recovery, do you think the priority should be:
12
 Global companies remain among the least trusted to operate in the best
interest of society
Trust in Institutions, Net Trust,* Average of 27 Countries, 2020

*“A lot of trust” and “Some trust” minus “Not much trust” and “No trust at all”
**Includes Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, South Korea,
Spain, Turkey, UK, and USA. Not all countries were asked in all years. Before 2019 this question was asked using an in-person and telephone methodology.
Question: Please indicate how much you trust each of the following institutions to operate in the best interest of our society. Would you say you have a
lot of trust, some trust, not much trust, or no trust at all in…?
13
 However, there has been an increase in trust in least-trusted
institutions, including governments, global companies, and media
Trust in Institutions, Net Trust,* Average of 17 Countries,** 2001–2020

100

80 80 Medical profession
72 Science/academic institutions
60 NGOs
Fellow citizens
40 40
34 32 Large charitable foundations
28 UN
20 24
15 National companies
8
National government
0
-3
Global companies

-20 Press/media

*“A lot of trust” and “Some trust” minus “Not much trust” and “No trust at all”
**Includes Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, South Korea,
Spain, Turkey, UK, and USA. Not all countries were asked in all years. Before 2019 this question was asked using an in-person and
telephone methodology.

14 T3. Please indicate how much you trust each of the following institutions to operate in the best interest of our society. Would you say you
have a lot of trust, some trust, not much trust, or no trust at all in…?
 Public expectations are highest for core operational areas
Expectations of Companies, “Held Responsible For,” Net Expectations,* Average of
27 Countries, 2020

Ensuring products are safe/healthy 76

Providing fair wages to all employees 74
Treating employees fairly 73
Products/operations don't harm environment 71
Ensuring ingredients/materials do not harm nature 71
Providing full product transparency 70
Ensuring responsible supply chain 65
Providing good jobs/employment for people 65
Vision to provide goods/services to make world better 63
Reducing their impact on climate change 60
Providing good quality products/services at lowest price 56
Reducing human rights abuses 35
Supporting charities / community projects 35
Supporting progressive government policies 27
Solving social problems 24

*(4+5) minus (1+2) on a scale of 1 to 5, where 1 is “Not held responsible” and 5 is “Held completely responsible”
T23. Below are things some people say should be part of the responsibilities of large companies. For each one, please indicate to what extent you think companies should be
held responsible.
15
 Expectations around core responsibilities are increasing
Expectations of Companies, “Held Responsible For,” Net Expectations,* Average of
20 Countries,** 1999–2020

80
76

73 Safe/healthy products
72
70
Providing fair wages
64
Treating employees fairly
60
Don’t harm environment

Vision to make world better

50

40

*(4+5) minus (1+2) on a scale of 1 to 5, where 1 is “Not held responsible” and 5 is “Held completely responsible”
**Includes Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Russia, South Korea, Spain,
Turkey, UK, and USA. Not all countries were asked in all years. Before 2019 this question was asked using an in-person and telephone methodology.
T23. Below are things some people say should be part of the responsibilities of large companies. For each one, please indicate to what extent you think
16 companies should be held responsible.
 Sector reputations vary widely but are increasing
Performance of Sectors in Fulfilling Their Responsibilities to Society, Net Performance,*
Average of 27 Countries, 2020

Healthcare 48
Agriculture/farming 41
Food 40
Technology/computer 37
Pharmaceutical 32
Consumer goods 25
Large retail 23
Social media 19
Banks / finance 18
Clothing/apparel 16
Media/entertainment 16
Home furnishings 14
Automobile 13
Payment and credit 6
Beer 5
Oil/petroleum -4
Spirit (alcohol)** -8
Mining -12
Tobacco -34

*“Among the very best” and “Above average” minus “Below average” and “Among the very worst”
**Spirit (alcohol) not asked in Indonesia, Saudi Arabia, and Turkey
T25. Please rate each of the following types of companies on how well they fulfil their responsibilities to society compared to other types of
17 companies…
 Half of people globally say they have used their buying power to
make a difference on an issue they care about
Actions Taken to Make a Difference on Issues, Average of 27 Countries, 2020

Changed my purchase choices 53

Voted in my local/national elections 49

Expressed my opinion online 42

Donated money or volunteered my time 38

Organized support in my community for

16
the issue

Protested publicly at events and rallies 10

None 12

T15. In the past year, have you done any of the following to make a difference on an economic, environmental, social, or political
18 issue that you care about? Please select all that apply.
 Consumers globally have become increasingly empowered
Consumers Can Make a Difference in How Companies Behave, “Strongly Agree”
and “Somewhat Agree,” Average of 19 Countries* and by Economic Development,
2002–2020

90

80 81
78 Non-OECD countries
76
Average of 17 countries
70 OECD countries

60 Younger consumers are more

prone to strongly agree that they
can make a difference in how
50 responsibly a company behaves.

40

*Includes Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Kenya, Mexico, Nigeria, Russia, South
Korea, Spain, Turkey, UK, and USA. **OECD countries include Australia, Canada, France, Germany, Italy, Mexico, South Korea, Spain,
Turkey, UK, and USA; Non-OECD countries include Argentina, Brazil, China, India, Indonesia, Kenya, Nigeria, and Russia. Not all
countries were asked in all years. Before 2020 this question was asked using an in-person and telephone methodology.
T13. For each of the following statements, please indicate if you strongly agree, somewhat agree, somewhat disagree, or strongly
19 disagree. – As a consumer, I can make a difference in how responsibly a company behaves.
 Consumers have become more interested in learning about ways
companies are being socially/environmentally responsible
Interested in Learning How Companies Are Socially/Environmentally Responsible, “Strongly Agree”
and “Somewhat Agree,” Average of 19 Countries* and by Economic Development,** 2002–2020

100

90 91 Non-OECD countries
86 Average of 17 countries
82 OECD countries
80

Younger consumers, especially

70 those between 18 and 24, are
also more interested in learning
about what companies are doing
60 to be socially and environmentally
responsible.
50

*Includes Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Kenya, Mexico, Nigeria, Russia, South Korea,
Spain, Turkey, UK, and USA. **OECD countries include Australia, Canada, France, Germany, Italy, Mexico, South Korea, Spain, Turkey, UK,
and USA; Non-OECD countries include Argentina, Brazil, China, India, Indonesia, Kenya, Nigeria, and Russia. Not all countries were asked in
all years. Before 2020 this question was asked using an in-person and telephone methodology.
T13. For each of the following statements, please indicate if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.
20 – I am very interested in learning more about the ways that some companies are trying to be more socially and environmentally responsible.
 Consumers have become more supportive of purposeful companies,
particularly in emerging markets but also in OECD countries
I Try to Support Companies/Brands Making a Positive Difference in Society, “Strongly Agree” and
“Somewhat Agree,” Average of 17 Countries* and by Economic Development,** 2016 vs 2020

87 2020
Average of 17 countries
68
2016
90
Non-OECD countries
62

84
OECD countries
73

*Includes Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, Spain, Turkey, UK,
and USA. **OECD countries include Australia, Canada, France, Germany, Mexico, South Korea, Spain, Turkey, UK, and USA; Non-OECD
countries include Argentina, Brazil, China, India, Indonesia, Kenya, Nigeria, and Russia. In 2016 this question was asked using an in-person
and telephone methodology.
T13. For each of the following statements, please indicate if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.
– I try to support companies and brands that have a purpose of making a positive difference in society through their products, services and
21 operations.
 Shareholders increasingly believe that purpose-driven companies are
good investments
Shareholder Views, “Strongly Agree” and “Somewhat Agree,” Subsample: Shareholders,
Average of 12 Countries,* 2016 vs 2020

82 2020
Companies that have a purpose of making a positive
difference in society are more profitable 68 2016

*Includes Brazil, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Russia, South Korea, Spain, UK, and USA
Before 2020 this question was asked using an in-person and telephone methodology.
T22. Please indicate if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements.
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 Panel Discussion

Hosts Speakers

Perrine Bouhana Pia Heidenmark Cook Mzilla Mthenjane

Director Chief Sustainability Officer Executive Head, Stakeholder Affairs
GlobeScan Ingka Group (IKEA) Exxaro

Chris Coulter Francesca DeBiase Janice Lao

Chief Executive Officer Chief Supply Chain & Sustainability Officer Director, Group Corporate Responsibility &
GlobeScan McDonald’s Sustainability
Hong Kong Shanghai Hotels

23