Professional Documents
Culture Documents
ECOTOURISM
Introduction
Ecotourism is the fastest growing sector of the
tourism industry. It has the potential to build
local economies, provide opportunities for
cultural exchange and encourage sustainable
development in tourism. It also has its
challenges. Join a community of like-minded
people to explore what ecotourism is all about,
engage in critical discussion and build your
knowledge. Throughout the course, you will
also be prompted to build a brief business plan
for an ecotourism enterprise.
Mass tourism we saw as the more traditional form of tourism development where short-term, free-market
principles dominate and the maximization of income is paramount. The development of the tourism industry
was originally seen as a desirable and relatively ‘clean’ industry for nations and regions to pursue. This was
particularly true in terms of benefits in foreign exchange earnings, employment and infrastructural development
such as transport networks.
These days we are more prone to vilify or characterize conventional mass tourism as a beast; a monstrosity
which has few redeeming qualities for the destination region, their people and their natural resource base.
This is not to deny that ‘mass tourism‘ has caused problems, because it has. There has, quite justifiably, been a
need to identify an alternative approach to tourism development that lessens the negative consequences of the
mass tourism approach.
Thus the ‘alternative tourism‘ perspective has become a popular paradigm. This alternative approach has
been described as a ‘competing paradigm’ to mass tourism, but it can also be viewed as a complementary
approach to tourism. That is, it is not possible to have ‘alternative tourism’ to.