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To cite this article: Muhammad Anwar & Syed Zulfiqar Ali Shah (2018): Managerial Networking
and Business Model Innovation: Empirical Study of New Ventures in an Emerging Economy,
Journal of Small Business & Entrepreneurship
More than 50% of newly established ventures fail in the initial stage across the
globe due to fairly well-known reasons: liability of newness, lack of resources and
smallness. One way to overcome these issues is to build connections with external
bodies that may help in exchange of knowledge and resources. While networking
is a useful ally, it cannot save a venture from failure entirely on its own. New
firms also need an effective business model innovation which is considered a key
factor in the success of Small and Medium Enterprises (SMEs) in the current era.
This article examines the importance of networking in building effective business
model innovation. Data were collected through structured questionnaires using a
sample size of 311 young SMEs operating in the emerging economy, Pakistan.
Hypotheses were tested through Structural Equation Modeling (SEM) in analysis
of a Moment Structures (AMOS).21. The results indicate that financial
networking, business networking and political networking significantly and
positively contribute to business model innovation. Owners and managers of
young medium-sized firms are advised to focus on building relationship with
external partners, financial institutions and government officials to create an
effective business model innovation in order to survive in a turbulent market.
Implications for practice are also discussed in detail.
Keywords: networking; business model innovation; new ventures;
emerging market
Plus de 50% des entreprises nouvellement creees echouent des leur premiere
annee pour des raisons clairement etablies: le handicap d^u a leur jeunesse, le
manque de ressources et le handicap de la taille. Un des moyens pour
surmonter ces difficultes est de construire des partenariats avec d'autres
structures qui apporteraient des ressources et savoirs. Bien que necessaire, le
reseau d'affaires ou networking ne peut a lui seul prevenir une entreprise
d'echouer par son propre chef. Les nouvelles entreprises ont besoin d'un
business modele innovant qui constitue actuellement le facteur cle de succes des
Petites et moyennes entreprises (PME). Le present article examine l'importance
du reseau d'affaires ou networking dans la definition d'un business model
innovant. A partir d'un questionnaire, nous avons mene une etude sur un
echantillon de 311 nouvelles PME du Pakistan exerçant dans le secteur de
l'economie emergeante. En utilisant des modeles structures d'equations dans
AMOS. 21, nous avons teste nos hypotheses. Il en resulte que le partenariat
financier, le partenariat d'affaires et le partenariat politique influencent
significativement et positivement la mise en place d'un modele d'affaires
innovant. Les actionnaires et les gestionnaires des jeunes PME sont conseilles
de construire des relations avec des partenaires exterieurs, des instutions
ß 2018 Journal of the Canadian Council for Small Business and Entrepreneurship/Conseil de la PME et de l’entrepreneuriat
2 M. Anwar and S. Z. Ali Shah
Introduction
In the era of globalization and dynamic markets, new ventures face high uncer-
tainty and undergo a tough competition especially in emerging markets because of
the liability of newness, and a lack of vital ingredients for success like resources,
legitimacy, financial capital, R&D, technology, innovation and novel knowledge,
etc. (Breuer and L€ udeke-Freund, 2017; Wang, van Assche, and Turkina 2017).
Due to these issues, many ventures fail to survive long enough. For instance,
Khawaja (2006; CEO of SMEDA) noted that in Pakistan, only 19% of newly
established ventures survive up to 5 years and a mere 4% of the firms survive up
to 25 years after start-up. These figures indicate a high failure rate in the country.
Similarly in China, after commencement of operation, 67% firms fail in the first
year and 85% of firms wind up within 10 years (Parnell, Long, and Lester 2015).
The debacle of failure is rampant in the developed nations too. In USA, out of
700,000 firms that are started every year, only about 10% survive successfully
(Sambasivan, Abdul, and Yusop 2009). To overcome these issues, majority of the
newly established ventures seek external opportunities. In such circumstances, net-
working has emerged as a crucial tool especially for the newly established ventures
operating in less developed markets where formal institutional services are rela-
tively scarce (Hasche and Linton 2018; Su, Xie, and Wang 2015; Tello, Yang, and
Latham 2012). To get due benefits from external resources, firms need a bound-
ary-spanning network with their external partners to build an effective Business
Model (BM) to exploit opportunities and capture value (Zott and Amit 2013). A
recent study conducted by Anwar (2018) in Pakistani manufacturing SMEs speci-
fies that Business Model Innovation (BMI) facilitates SMEs to acquire competi-
tive advantage and superior performance. This study (Anwar 2018) was confined
to only in manufacturing SMEs (new and old firms) where the role of BMI
towards SMEs financial performance via competitive advantage was examined.
But in general terms, the role of networking in BMI has received little attention
from researchers in emerging economies despite its significant benefits to newly
established micro- and medium-sized firms. At the same time, research on the role
of networking in innovation is also scarce. However, it should be noted that
building just a single network is not sufficient to access all necessary resources,
achieve performance excellence and attain competitive positioning in market; ven-
tures must build broad network ties with external partners, other firms, political
circles and industry (Terziovski 2003). This study aims to highlight the importance
of financial networking, business networking and political networking toward
BMI in young SMEs in Pakistan. The empirical analysis of this research focuses
on registered young medium-sized firms because in the emerging market Pakistan,
newly established micro ventures undergo a long process (legitimation) to start
their operation. Moreover, young medium enterprises provide more accurate pic-
ture than newly established micro firms which may survive for too short a period
to provide any meaningful research material.
Journal of Small Business & Entrepreneurship 3
Conceptual background
Networking
Networking can be defined with different dimensions. However, most of the
authors agree on its definition as ‘the relationship of entrepreneurs, businessmen,
owners and managers with financial institutions, other firms, government and
industry’ (Su, Xie, and Wang 2015; Lechner and Dowling 2003). Networking is
considered a core element for survival and growth of newly established ventures
(Lechner and Dowling 2003; Li, de Zubielqui, and O’Connor 2015). For instance,
Lechner and Dowling (2003) developed a four-stage model for Entrepreneurial
Networking Development (Figure 1). Therefore, the researchers rate networking
as the core and first factor that plays a significant role in new ventures. Su, Xie,
and Wang (2015) classified the means of networking as follows.
Firms have now already established central networks and seek for
Stage reputation. Technology partnering is used to build technology
3 platform, to enhance complementary assets and to build up
technology status in the markets.
In this stage, ventures become real firms. They generate ample sales.
Stage
Thus, co-optation networking and marketing networking are the
2 principal concerns for management to be established in this stage.
Underpinning theory
The fundamental aspect of this study is a belief that networking is significant for
BMI. Hence, it is essential to demonstrate the significance of networking and
BMI in theoretical prospective.
6 M. Anwar and S. Z. Ali Shah
Social network theory. Wasserman and Faust (1994, p. 20) provided the formal
definitions of social network theory two decades ago as ‘a social network involv-
ing a finite set(s) of actors and their well-defined relation(s)’. Social network the-
ory does not only help to build network with others, but also helps to access new
information quickly (Burt 1992). Brass, Butterfield, and Skaggs (1998) state that
social networks represent the relationship and interaction among actors. Actors
may be firms, individuals or companies who are trying to build relationship with
other social entities. Social network theory discusses the benefits derived from
broad networks with other parties and partners. According to Granovetter (1973)
network relations help to obtain the benefits such as access to new knowledge,
new resources and information that can lead a firm to competitive advantage.
A considerable number of studies have demonstrated that managers’ ties have an
influence on organizations’ innovation and creativity (Wu 2011). The importance of
networking can’t be ignored in firm’s creativity and novel ideas (Burt 2004).
Considering the importance of social network theory in firm’s innovation, prior studies
proceeded to discuss the insights in the additional concept ‘innovation diffusion theory’.
Hypothesis development
Financial networking and business model innovation
To make positioning and modification, young firms require tangible and intan-
gible resources such as financial capital, human capital and market knowledge,
etc. However, all the resources are not available in the initial stage, thus new
Journal of Small Business & Entrepreneurship 7
venture rely on networking to gain the necessary resources (Ensley, Pearson, and
Amason 2002). For instance, RBV theory suggests that ventures in the initial
stage after their start-up have lack of essential resources. It is very difficult for
them to access the essential resources easily unless they build external networking
(Zaefarian, Henneberg, and Naude 2011). Whenever firms cannot acquire all the
expensive resources individually, they rely on financial networking to continue to
innovate (Su, Xie, and Wang 2015). In the early stage, financial networking is
very critical for growth and development of firms operating in emerging markets
(Alakaleek and Cooper 2018). Building financial network facilitates entrepreneurs
to access competencies and resources from financial institutions and banks to cre-
ate values for firms (Uzzi and Gillespie 2002).
In the uncertain markets and highly volatile markets, those ventures have a
superior advantage who have access to internal and external financial capital.
Hence, firms need to build strong financial networking ties (Su, Xie, and Wang
2015; Fonseka, Yang, and Tian 2013). Firms try to build strong financial ties with
financial institutions. For instance, access to external finance provides several ben-
efits to ventures. In addition, through financial ties, ventures can access loans at a
lower affordable interest rate which in turn reduces business and operation costs
and leads to high competitiveness (Silva et al. 2016). Firms persistently improve
BMI in order to gain superior performance but BMI inevitably requires financial
capital. So new venture have a great need for financial networking otherwise they
are likely to perish in the early stage (Fonseka, Yang, and Tian 2013; Ahmad and
Xavier 2012). Therefore:
Methodology
Sample and data
To test the hypothesis, this research collected data from registered firms operating
in the emerging economy, Pakistan. In order to gain more fruitful insights, this
study covered newly established medium-sized ventures operating in the three big
cities of Pakistan including Rawalpindi, Islamabad and Peshawar. Registered firms
lists of the respective cities were obtained from Rawalpindi Chamber of Commerce
and Industry (RCCI), Islamabad Chamber of Commerce and Industry (ICCI) and
Sarhad Chamber of Commerce and Industry (KPCCI). RCCI have 5464 registered
firms, ICCI have 3752 registered firms, and KPCCI have 2072 registered firms.
However, as per the study requirement, only those ventures were included in the
survey who had started their operations in the last 10 years, i.e. those considered as
new ventures. A venture is deemed to be a new venture if it has not yet reached the
development stage where it could be called a mature firm. However, it should be
noted that the time in which a new venture goes through phases and becomes a
mature firm has not yet been determined. The maturation time (in which a new ven-
ture is going to attain maturity) depends on resources, industry type and venture
strategy, etc. This definition is in general agreement with the average age of new
ventures suggested in prior literature. In addition, those ventures with less than 250
Journal of Small Business & Entrepreneurship 9
employees were focused on. This coincides with the definition of SME as per
Pakistani authorities. More specifically, we focused on medium-sized and young
companies rather than small and micro businesses. Data relating to small and micro
businesses is difficult to obtain and generally unreliable. Data were collected
through a self-reported questionnaire because email survey has a low response rate
in this part of the world. Total 600 questionnaires were distributed, 200 in each
city. Owners and senior managers (surrogated by owners) were requested to fill the
questionnaire because of their greater awareness about business activities and
higher responsibility for firm performance (Tajeddini and Mueller 2012). One hun-
dred and three questionnaires from Rawalpindi, 114 from Islamabad, and 123
responses from ventures operating in Peshawar, meeting our criteria, were received
back. However, a few questionnaires missed important information, so these were
excluded from analysis. Hence, total 106 responses from Islamabad, 93 from
Rawalpindi, and 112 responses from Peshawar were included in final analysis with
response rates of 53, 46.5, and 61.5%, respectively. Total usable responses were 311,
with effective response rate 51.8%.
Measurements
Networking: This study relied on the more important networking types that play a
significant role in the development and growth of young SMEs. These network-
ings include FN, BN and PN that are considered crucial for new ventures espe-
cially in emerging economies. To measure networking, nine items (three items for
each networking area) were used as validated by Su, Xie, and Wang (2015) where
firms were asked about their relationship with financial, business and political
bodies over the last three years. To measure FN, a sample item shows ‘Spent
much effort on cultivating connections with financial institutions’, etc. To measure
BN, a sample item indicates ‘Spent much effort on cultivating connections with
buyers’, etc. and to measure PN, a sample items shows ‘Spent much effort on cul-
tivating connections with officials of governments and their agencies’, etc.
Business model innovation: Although there are several dimensions used in prior
studies for measurement of BMI, this study relied on more accepted measures
that covered broad dimensions of innovation adopted from Guo, Zhao, and Tang
(2013) who tested the measures in the emerging economy China. The sample items
indicate ‘Our business model offers new combinations of products, services and
information over the last three years’.
Scale: All the constructs were measured with five-Likert scale ranging from
strongly disagree ¼ 1 to strongly agree ¼ 5.
Normality
Table 3 shows mean values, standard deviation (SD) and normality of the constructs.
The table indicates that FN has (mean ¼ 2.15, SD ¼ 0.20), BN has (mean ¼ 3.42,
SD ¼ 0.39), PN has (mean ¼ 3.34, SD ¼ 0.34) and BMI has (mean ¼ 2.84, SD ¼ 0.30).
Values about normality indicate that all the constructs have values in the accepted
range ±2 indicate represent that the data is normal (George and Mallery 2010).
Multicollinearity
To check if the variance explained by each of the construct FN, BN and PN in
BMI is unique or overlapping with each other, this study performed variance
inflation factor (VIF) in SPSS. Hair et al. (2010) suggested that the value of VIF
above than 10 indicates multicollinearity problem. In the present study, there is
no multicollinearity problem as all the constructs have values below 3. In add-
ition, Hair et al. (2006) indicated that the tolerance values above 0.10 represent
non-existence of multicollinearity problem; our study also met this criteria. The
results of multicollinearity are shown in Table 3.
Journal of Small Business & Entrepreneurship 11
and found that there were redundancy items between e10 and e16 as well as
between e11 and e14, so covariance were drawn to eliminate the problem. Hence,
the second attempt provided better results. The model fits (Table 4) indicated that
chisq/df has value 1.977 that is < 3, indicating a good model fit (Hu and Bentler
1999; Hair et al. 2010). Goodness of Fit Index (GFI) ¼ 0.91, Adjusted Goodness
of Fit Index (AGFI) ¼ 0.90, Comparative Fit Index (CFI) ¼ 0.96, Trucker–Lewis
Index (TLI) ¼ 0.95 and Normative Fit Index (NFI) ¼ 0.92; all these values are
found in the acceptable range as per recommendation of (Hu and Bentler 1999;
Hair et al. 2010). Root Mean Square Residual (RMR) ¼ 0.011 and Root Mean
Square Error of Approximation (RMSEA) ¼ 0.056; these values are also found in
the acceptable range suggested by (Hu and Bentler 1999; Hair et al. 2010).
All the factors were significantly loaded (p < .001) on their respective constructs
(Table 5) and having standardized factor loading above 0.70 except a few items.
But Hair et al. (2006) suggested that if other items have high factor loadings to
support validity, than items close to 0.70 can be retained. Thus, the model fit cri-
teria were achieved. However, Barclay, Higgins, and Thompson (1995) have sug-
gested ensuring the validity and reliability of the constructs before testing
hypothesis in structural model.
Convergent validity. It shows the extent to which, and if, the items (retained)
explain sufficient variance in the respective construct than explained by error
terms (Anderson and Gerbing 1988). Convergent validity was calculated by taking
square of standardized factor loading of all the items loaded on the specific con-
structs and then divided by average number of items. The results indicated that all
the constructs have convergent validity above 0.50, thereby showing sufficient
average variance explained (AVE) by the items loaded on the specific constructs
(Hair et al. 2010).
Journal of Small Business & Entrepreneurship 13
Correlation
This study assessed correlation coefficients in SPSS. Although, the correlation
coefficients do not reject or accept the study hypothesis but they do give prior
support to proposed hypothesis. In addition, we also performed Cramer’s V-tests
to check correlation between nature of industry and BMI. The results of the cor-
relation coefficients (Pearson correlation) are presented in Table 6. There is sig-
nificant positive correlation between FN and BMI (r ¼ 0.427, p < .01), significant
positive correlation between BN and BMI (r ¼ 0.522, p < .01) and significant posi-
tive relationship between PN and BMI (r ¼ 0.294, p < .01). The results indicate
that there is no multicollinearity issue as all the correlations values are < 0.80
(Anwar 2018).
Structural model
To test the hypothesis and to evaluate the major findings of the study, we per-
formed structural model (Figure 3) in AMOS.21. The model fits (Table 7)
Table 6. Correlation coefficients.
indicated that chisq/df has value 2.180 that is < 3, an acceptable value recom-
mended by (Hu and Bentler 1999; Hair et al. 2010). GFI ¼ 0.91, AGFI ¼ 0.88,
CFI ¼ 0.95, TLI ¼ 0.94 and NFI ¼ 0.91; all these values indicated acceptable levels
and good model (Hu and Bentler 1999; Hair et al. 2010). RMR ¼ 0.018 and
RMSEA value 0.062 indicate a good model fit (Hu and Bentler 1999; Hair et al.
2010). All the items were significantly loaded on their respective constructs
(p < .001). Hence, structural model was well fitted.
Table 7 shows the main results about the hypotheses. The results indicate that
FN has significant positive impact on BMI (b ¼ 0.426, p < .001) that supports H1
of the study. BN has significant positive impact on BMI (b ¼ 0.275, p < .001) that
supports H2 of the study. PN has significant positive impact on BMI (b ¼ 0.117,
p < .05) supporting H3 of the study. All the proposed hypotheses of the study are
well supported by well-established precedents. R2 indicates that financial network-
ing, business networking and political networking bring 28% variation in BMI. It
can be concluded that networking is an important source of BMI in the newly
established medium-sized ventures.
The relative importance indicates that FN has highest influence on BMI fol-
lowed by BN while PN has the lowest impact on BMI.
Unstandardized Standardized
coefficients coefficients
Model B SE b t p
1 (Constant) 2.223 0.042 53.307 .000
Size 0.170 0.011 0.665 15.642 .000
2 (Constant) 0.824 0.157 5.257 .000
Size 0.125 0.011 0.488 11.697 .000
Financial networking 0.284 0.060 0.193 4.698 .000
Business networking 0.204 0.031 0.269 6.520 .000
Political networking 0.077 0.035 0.088 2.210 .028
Robustness tests
To check for robustness, we executed several tests. For instance, we examined
group differences analysis in AMOS to check the role of networking among man-
ufacturing, trading and services industries. Each model for manufacturing, trading
and services firms was created. Finally, each test was compared with manufactur-
ing (test), all the tests with trading and all the tests with services industry. We
found no significant difference among all the cases. Thus, we propose that indus-
try has no significant role in the model.
In addition to Pearson correlation, we checked association between industry
and BMI using Cramer’s V-test in SPSS. The results indicated there is insignifi-
cant association between industry and BMI. However, the association was very
strong as indicated by Cramer’s V (0.86).
Harmon’s one factor test is critical for producing evidence for CMB. Thus, we
checked the influence of common latent factor in the measurement model to check
possibility of CMB. We found significant relationship among all the hypothesized
measurement items and their respective constructs. In addition, the AVE for com-
mon latent factor item calculated as 0.16 which was less than the substantive con-
structs under the study (0.69). Thus, analyzing these results individually and
collectively, we concluded that CMB problem was not found.
To check robustness of the main model, we performed regression analysis in
SPSS, controlling for size of the firms. The results indicated that the factors have
significant influence on BMI and the model was also significant (p < .000). The
regression outputs are presented in Table 8.
Discussion
This study highlights the importance of FN, BN and PN in BMI through empir-
ical evidence collected from medium-sized firms operating in the emerging market
Pakistan. The emerging economy Pakistan has many features in common with
other emerging and developed economies. Hence, the insights of this study can be
literally applied in other economies also. Our findings reveal that FN is the most
significant factor that has significant and greater impact on BMI followed by BN
and PN among newly established medium-sized ventures operating in the emerg-
ing economy. Consistent with prior study, Fonseka, Yang, and Tian (2013) dem-
onstrate that the firms that have access to external finance are able to survive and
Journal of Small Business & Entrepreneurship 17
Theoretical contribution
The contribution of prior studies in the context of networking and firm performance
cannot be underestimated. However, this study discusses the importance of network-
ing towards the newly emerged concept BMI and contributes to the literature on
networking and BMI. This study acknowledges that while a large number of studies
have discussed the role of networking in firm performance, its role in BMI appears
ignored especially in young medium enterprises. In addition, the role of each net-
work tie in building an effective BMI among young medium enterprises operating in
emerging economies has so far not been adequately explored. Hence, this study
highlights the role of networking as an effective tool for the survival of young
medium-sized ventures and for saving them from failure. While prior literature has
suggested several reasons that may cause harm to, or bring success to, new ventures
this study signifies FN, BN and PN as distinct determinants that have significant
positive influence on BMI. In addition, by examining the model based on empirical
evidence collected from young medium-sized firms, this study strongly supports
social network theory that demonstrates the significance of networking and relation-
ship towards organization outcomes and performance. Similarly, this research
18 M. Anwar and S. Z. Ali Shah
supports innovation diffusion theory which states that innovation can be achieved
through strengthening the ties and networks. Hence, the findings of the study sup-
port both theories by providing insights through empirical evidence. Researchers
and scholars engaged in the same nature of studies may go in depth to explore more
crucial determinants to ensure the survival of young SMEs.
Practical implications
This study not only provides implications for owners and top managers of newly
established SMEs but also gives guidelines for policy makers and in particular
support organizations such as Small and Medium Enterprises Development
Authority. It reveals that owners and managers of young medium-sized firms are
required to establish strong ties with financial intuitions, business partners, suppli-
ers and political bodies to access financial capital, new knowledge and rare resour-
ces which in turn lead to BMI that is necessary for newly established ventures.
For instance, a new venture in the initial phase undergoes many challenges;
networking enables it to access the valuable resources to meet those challenges
effectively. Noteworthy, our results reveals that building ties play a key role in
the success and performance of young medium-sized SMEs in the emerging
economies. Business owners and managers have to build strong connections with
external bodies to make effective BMI. There is adequate evidence that BMI sig-
nificantly positively contributes to performance and outcomes of SMEs operating
in the emerging economy Pakistan (Anwar 2018). Preferably, young medium-sized
ventures have to give considerable attention to FN because these venture faces
shortage of finance that may cause great deal of harm to its sustainability
(Ahmad and Xavier 2012). Moreover, in the initial stage, a firm may face different
accidental shocks in respect of shortage of financial capital, thus financial net-
working enables them respond to the unexpected events and save themselves from
trouble hobbled. However, forming BN helps young medium-sized firms to access
resources easily and learn about new ideas that are significant for BMI. Similarly,
PN also facilitates new medium-sized firm to access rare resources quickly to build
an effective BMI. Considering the location of Pakistan, the insights derived from
this study can be applicable in other regions where new ventures failure rate is
high. We propound that building strong relationship can facilitate the survival of
new ventures in any developing economy as it gives access to valuable resources
that are required for innovative activities of a firm. BMI is essential for successful
operation because many reputed firms fail due to lack of BMI (Teece 2010).
Hence, our findings that access to different resources by building varies ties; FN,
BN and PN can improve BMI have relevance to most developing economies in
the region. In addition, this research suggests that SMEDA and responsible
authorities need to facilitate every new venture including micro and medium-sized
in building of all the three forms of networking as a part of operational policy to
produce an effective BMI and to avoid potential threat of failure.
Conclusions
Networking has become a major source for new ventures’ success and survival. It
helps firms to access new resources needed for development and growth. This
study examined the impact of networking on BMI. Data were collected through
structure questionnaire using sample size of 311 young medium-sized enterprises
operated in the emerging economy Pakistan. Hypotheses were tested through
structural equation modeling (SEM). The results indicate that all the three forms
of networks; FN, BN and PN have significant impact on BMI. Managers and
owners of newly established medium-sized firms need to strengthen their ties with
financial institutions, business partners and government officials to access valuable
resources and knowledge that lead to innovation which in turn helps to improve
the firm’s performance.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes on Contributors
Muhammad Anwar has done Master of Business Studies from International Islamic
University Islamabad Pakistan. He is working as a Research Associate at Faculty of
Management Science, International Islamic University Islamabad, Pakistan. His research
area includes competitive strategy, international entrepreneurship, business model
innovation and behavioral finance, etc. He has published several papers in this nature.
20 M. Anwar and S. Z. Ali Shah
Syed Zulfiqar Ali Shah is Deputy Dean and Chairman of Higher studies and Research at
Faculty of Management Sciences, International Islamic University Islamabad Pakistan. He
has published more than 50 research papers in the field of corporate finance, firm
performance and efficiency, behavioral finance and corporate entrepreneurship, etc.
ORCID
Muhammad Anwar http://orcid.org/0000-0002-2685-4747
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