Gamueda, Jovani A.

Fundamentals of Business Analytics

20191157138 BMM-2E

Athletes and outdoorsmen everywhere rely on Under Armour to outfit them with superb quality
clothing and apparel. Since 1996, the Under Armour Logo and brand has been producing a wide
variety of sports clothing, quickly becoming a company able to rival the likes of giants such as Nike
and Adidas. Through great branding and even better products, Under Armour has risen to the top of
the sports apparel industry. In this article, we’ll look at the history of the brand, as well as the
significant role, Under Armour’s logo has played in their success.

Mission:

“to make all athletes better through passion, design and the relentless pursuit of innovation.”

Vision:

“to inspire you with performance solutions you never knew you needed and can’t imagine living
without.”

Under Armour Board of Directors:

Kevin A. Plank (Executive Chairman and Brand Chief)

Douglas E. Colphart- Independent Director (Executive Vice President, Chief Customer Officer of
Office Depot Inc.)
Jerri L. DeVard- Independent Director (Former Executive President, Chief Customer Officer of Office
Depot Inc.)

Mohamed El-Erian- Lead Independent Director (Former Chief Executive Officer and Co-Chief
Investment Officer of PIMCO)

David W. Gibbs- Director (Chief Executive Officer of Yum! Brands, Inc.)

Karen W. Katz- Independent Director (Former President and Chief Executive Officer, Neiman Marcus
Group LTD LLC)
Westley Moore- Independent Director (Former Chief Executive Officer of the Robin Hood
Foundation)

Eric T. Olson- Independent Director (Admiral U.S. Navy and former Commander, U.S. Special
Operation Command)

Harvey L. Sanders- Independent Director (Former Chief Executive Officer and Chairman, Nautica
Enterprises, Inc.)