PROJECT REPORT ON STARTUPS AND INNOVATIVE BUSINESS IDEAS

Submitted in partial fulfillment of the requirements for the

award of the Degree of

BACHELOR OF COMMERCE (HONOURS)

Of

BANGALORE UNIVERSITY

Submitted by

JYOTHI.C

Reg. No. 209UC48040

V BCOM HONOURS

Under the guidance of

MR :MANJUNATH

CHRIST ACADEMY INSTITUTE FOR ADVANCED STUDIES

DEPARTMENT OF COMMERCE
2022
 COLLEGE CERTIFICATE

This is to certify that the Project Report on startups and innovative business ideas is a bonafide work by
MS JYOTHI.C (Reg:209UC48040), under my guidance in partial fulfillment of the requirement for the
award of Bachelor of Commerce (Honours) under Bangalore University.

Ms. Monika Thakur MR MANJUNATH

Head of the Department Internal Guide
 STUDENT DECLARATION

I, MS JYOTHI.C (Reg no .209UC48040), hereby declare that the report is uniquely prepared by
me and has never been presented before. I also confirm that the report is prepared only for our
academic requirement, not for any other purpose.

Student name :JYOTHI.C

Reg no:209UC48040
 ACKNOWLEDGEMENT

First, I would like to thank all the people who have helped me to collect primary information.
It is indeed with a great sense of pleasure and immense sense of gratitude that I acknowledge the help of
these individuals.
I would like to thank my Principal Rev. Fr. Dr Babu Paul, for the facilities provided to accomplish this
Business Development Plan.
I am highly indebted to Director Rev. Fr. Antony, for the facilities provided to accomplish this Business
Development Plan.
I would like to thank my HOD Ms. Monika Thakur, for her constructive criticism throughout my Business
Development Plan.
I would like to thank Ms. Reny Raphael , College internal guide for her support and advice to get and
complete my Business Development Plan.
I am extremely grateful to my department staff members and friends who helped me in successful
completion of this Business Development Plan.
PAWS N MEOWS CLUB
 EXECUTIVE SUMMARY

Paws N Meows Club is a pet sitting club where owners pets are temporarily taking care. This facility will be
established in electronic city. It is a full service pet care facility dedicated to consistently aiming to provide
high customer satisfaction by rendering excellent service, quality pet care, and furnishing a fun, clean,
enjoyable atmosphere at an acceptable price. We ensure to maintain a friendly creative work environment
which respect diversity, ideas, and hard work.

Nowadays pets are playing larger role in human’s life so Loving families with the active pets and busy animal
lovers are in search of better lives for their pets and peace of mind for themselves.

Tag-line - “WE LOVE THEM LIKE U DO”

We are a company that will carry out all services for your pet which includes,
 Day care
 Pet training
 Pet clinic
 Overnight care
 We also provide door pickup and delivery for limited kms.
 Pet grooming services
 We also organize special events ( Birthday party for pets etc..)
 Photo suits with pets
 Providing exercise and play time (may include walking the dog)
 We offer 24 hours service to our customer.

Paws N Meows Club is a pet care center established with the investment of Rs. 20,00,000, its starting
expenses is assumed to be Rs. 6,20,000 and its fixed assets would be 8,50,000. we offer our customer with
best quality of services and homely stay for their loved one’s. we provide wide range of services to your pet
including pet grooming, pet taxi, pet daycare, pet training, pet clinic, special event planing for your pet etc….
we assumed Rs. 98,000 and Rs. 1,97,000 as the two years profit. We have planned to increase our sales more
than the previous year by attracting new customers by providing the best services.

 Due to the trend of pet humanization, pet sitting is a trendy pet care services that is provided by the
market. Many pet owners have long working hours and they may not be able to take their pet for walking
for looking after their pets as they are busy. Therefore, pet owners would send their pets to pet sitting, in
order to keep your pet in good care during the separation between the pets and pet owners. We also
encourage pet adoption to every pet owners. We also take care of stray dog and quality and food and
 environment. Our business atmosphere will be clean, friendly and upscale where customer will be
comfortable leaving their pets. We ensue that any pet under our custody are well taken care of and in the
pursuit of excellence and with uncompromising services.

Paws N Meows Club offers

 Paws N Meows club provides your pet the best product and services to maintain their lifestyle. We will
provide a wide number of services to the pet owners services include pet sitting , pet grooming, pick up
and delivery of your pet with limited kms, handling pets and to treat them with integrity and respect., pet
photography etc.As food is a nutritional substance that eaten by humans or animals for maintain growth
and life through absorption. It is the basic requirements of every pet to have pet food, the food that
designed or chosen for each of them in order to support every pets life.
Are different kinds of food for example, dry food, wet food, canned food, treats, fresh vegetables or meat,
etc.As each every pet have different food habits pet parents have a choice to choose the food the that has to
be fed. In order to keep our business atmosphere healthy and joyful we keep toys, accessories and other
equipment to keep them active and happy. We will offer a personal touch for your pet by offering a clean,
friendly atmosphere for your pet.

 Their are different kinds of food for example, dry food, wet food, canned food, treats, fresh vegetables or
meat, etc.. As each every pet have different food habits pet parents have a choice to choose the food the
that has to be fed. In order to keep our business atmosphere healthy and joyful we keep toys, accessories
and other equipment to keep them active and happy. We will offer a personal touch for your pet by
offering a clean, friendly atmosphere for your pet.
 TABLE OF CONTENTS

CHAPTER PARTICULARS PAGE NO

1 Business Description 1

2 Mission and Vision 2-3

3 Description of Product and services 4-6

4 Market research and analysis 7-9

5 Marketing Plan 10-14

6 Operations 15

7 Entrepreneurial team and Organizational Structure 16-19

8 Financial Projections 20-24

9 Conclusion 25

10 Appendix 26-27
 Chapter 1

BUSINESS DESCRIPTION

Industry background

Over a past decade, ownership of dogs, cats has increased multifold owning to rising disposable income
majorly in the middle - class bracket, rapid urbanization and rising in nuclear families. A pet care industry is
expanding and changing in global presence. It is because of the growth of population, trends inspired by pet
humanization as well as the evolving demand of pet care in developing and emerging markets. Pet refers to an
animal which is kept at home for pleasure and companionship rather than for food or working purpose.
Popular pets are often considered to have attractive appearances, intelligence and relate able personalities.
Two of the most popular pets are dogs and cats, the technical term for cat lover is an ailurohile and a dog
lover a cynophile.With emerging global trends, Indian people have adopting pets as their family members.
People attitude have changed toward pet and now they treat them as a part their family.

Currently there are 23 million dogs and 4 million cats as pets and their are more than 6,00,000 pet are
adopted every year. Pet provide their owners both physical and emotional benefits. Pets can give
companionship to people who are living alone or elderly adults who do not have adequate social interaction
with other people. Now People no longer refers to themselves as pet owners, but as “proud pet parents” or
“paw parents”.

BUSINESS DISCRIPTION
Paws N Meows Club is a pet care facility catering to professionals who have disposable income and desire to
provide quality care for their pets while they are at work. Demand for pet services is determined primarily by pet
ownership trends, which are correlated with demographics including age and presence of children. Giving a pet
bath at home has been replaced with look good and feel good appointments by professional groomers at paws N
meows club. We provide your pet the best grooming services and make your pet look clean, beautiful and
amazing. We also provide many other services like day care, pet photography, grooming, etc. Ensuring the
Customer satisfaction by providing the best services to your pet is the main motive of our business which drive
our business to successful in the market.

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 Chapter 2

MISSION AND VISION

Mission

 To help enrich and lengthen the special relationships between people and their pets.
 To enrich the lives of pets and their families by providing the excellent pet care, peace of mind
trust and security.
 To provide excellent animal care in pet friendly atmosphere while ensuring our customer, both
pet and owners, receive excellent service in playful safe environment.
 Providing high quality services, competitive pricing and excellent customer services by meeting
their expectations.
 To create a innovative environment and services that bring joy to pets and their families.

Vision

 For every home to experience the joy of raising pets as family.

 To be the industry or each of expert and number one choice for pet parents. We will achieve this
through the dedication of our professional, knowledgeable and experienced staff, providing
added value to our service.
 To become the recognized local leader in its target market for pet services.
 Our vision is to build a high competitive and successful pet sitting business.

Goals and objectives

Paws N Meows is aimed at bring a smile to every pet owner,s face when they see their beautiful family
member captured in a stunning portrait.

Nature of business

Paws N Meows provide a wide variety of services for the owners of small animals, such as dogs and cats. We
care for your pet when owners are away from home. We feed, give them water for your pet and makes sure
that they are healthy and happy. Our club is employed with certified professionals.
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Strategy

Paws N meows is the first pet care center facility of its kind. We provide all pet related services at our
business location. We provide a unique and quality of services in our business which includes pet taxi, pet
photography, special event planning for your pets and our customer can also win exciting gifts by being a
part of membership. And no other pet care center in electronic city would offer all this unique services at
their business location. We are different from our competitions by providing a quality and homely stay for
your loved ones and with the unique services offered by our company. Our familiarity with this business
indicates that the service we offer is not currently available anywhere within the metropolitan area. We offer a
membership card to our customer to win exciting gift for their pets. Our company will focus on the
geographical market of both upper and middle class people who owe and love pets surrounding the
metropolitan area. We are aware that our service is an extra in life, not a necessity. We anticipate and expect to
cater to the upper-middle class citizens within our geographical area.

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 Chapter 3

DESCRIPTION OF PRODUCT AND SERVICES

Products

Pet products referred to the equipment for the pet, pet cleaning products, pet toys, pet accessories, pet medical
care products. Food bowl, water bowl, cage etc are essential equipment for pet to sleep, eat and drink for
maintaining the living. And collar and identity tag are the products which are used usually by dogs and cats for
easy identification. Pet toys and accessories are designed for pet’s entertainment and to increase the interaction
between pet owners and pet’s.

Pet Services

Paws N Meows offer upscale pet parents a place where they can leave their pets while their are at work, and
any weekend trips or any vacation. It aims to the meet the need of pet parents. It is grooming to offer varieties
of pet related services within the scope of pet grooming, pet sitting, pet training, photo suits etc.An interactive
camera is fixed which allows the pet owners to monitor their pets at home. Due to the pet humanization trend,
it inspires many humanized services in pet care center for instance pet grooming services, pet day care, photo
suits etc.. We also provide may other service such as,

Pet sitting

Pet sitting is a act where your pet is temporarily taken care by pet sitters for a given time frame. Pet parents
due to their busy schedule and often prolonged hours at work drastically reduce the time that could be sent on
pets. Our main intention starting Paws n Meows club is to provide a safe facility for owners of pets to keep
their pets whenever they are not in town, travelling or when they are busy at work.Our business atmosphere
will be clean, friendly and upscale where customers will be comfortable leaving their pets. Well offer
personal touch to your pet. Pet sitters offer a services which includes feeding, exercising, grooming,
provide company, monitoring health etc.. the secret to a well-behaved pets is making sure they have enough
appropriate mental and physical stimulation every day. Otherwise, they may find their own forms of
entertainment, such as figuring out how the cupboard door works or shredding your favorite shoes. So we are
providing a solution for this by having indoor play room for in our club.

The play room is designed in such a way that our pet is safe, comfortable, happier and entertained until you
get home. We offer various formats of sitting for pets, for instance, daily sitting, overnight sitting, pick up and
drop-off services for limited kms. Pet parents can leave their pet for as

long as necessary for 24 hours care and attention as our club is stayed open 24 hours a day and also provides

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 over night stay for your pets.we make sure that our pet is safe and will never be left unattended.

Pet grooming

For most of the pets, they are furry and requiring a regular cleaning and grooming routine, in order to keep
them staying in suitable hygienic condition. Grooming is crucial for a pet not just making them feel
comfortable and clean, but also a key factor in maintaining a healthy daily life. So our club provide owners pet
a professional groomer and let your pets to enjoy the grooming services. The typical grooming services are in a
package of bathing, hair cutting, brushing, tear stain cleaning, nail trimming, massage and spa treatment, also
includes boutiques etc… grooming service provided individually, it not must for having a full-services package
all the time. Pet parents can decide which services their pets are need with the advice of groomers. Pet owners
need to have an appointed for selected services like massage and spa treatment and for some grooming services
walk-in would also be accepted.

Pet training

Many people can’t imagine life without dogs. We admire and adore them for their loyalty, unconditional
affection, playful exuberance and zest for life. Nevertheless, dogs and people are very different animals.
Although officially “man’s best friend,” dogs have some innocent but irksome tendencies-like jumping up to
greet, barking, digging and chewing-that can make it downright difficult to live with them! To make the most
of your relationship with your dog, you need to teach her some important skills that will help her live
harmoniously in a human household. So we have come with a pet training center for your loved once’s.
training is the application of behavior analysis which uses the environmental events of antecedents
and consequences to modify the dog behavior, either for it to assist in specific activities or undertake particular
tasks, or for it to participate effectively in contemporary domestic life. Dog training includes teaching a dog to
react to particular commands and cues as well as to act independently by deliberately changing their natural
behavior. Dogs have been trained to perform a large number of practical functions including search and rescue,
herding livestock, guarding, explosive or drug detection, disability assistance, dogs have also been trained to
perform recreational functions, including companionship, shooting assistance

Dog training is the application of behavior analysis which uses the environmental events of antecedents and
consequences to modify the dog behavior, either for it to assist in specific activities or undertake particular tasks,
or for it to participate effectively in contemporary domestic life. Dog training includes teaching a dog to react to
particular commands and cues as well as to act independently by deliberately changing their natural behaviour.
Dogs have been trained to perform a large number of practical functions including search and rescue, herding
livestock, guarding, explosive or drug detection, disability assistance, dogs have also been trained to perform
recreational functions, including companionship, shooting assistance

We teach them basics comments like sit Stand, Come, Stay, Down, Roll, Potty, training, Namaste,
Socialization, hand Shake, Hi-fi etc… We also train your dogs for special purposes such as CGC Certification;

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for dog sports, including but not limited to competition obedience, dog agility, herding, tracking, and flyball;
and to undertake particular roles such as detection dogs, assistance dogs, hunting dogs, police dogs, SAR
(search and rescue dogs)

Pet clinic

Our pet clinic doctors and staff to provide progressive, high quality veterinary medical and surgical services to
our clients and their pets. Our team is committed to improving the quality of life of pets and people by
strengthening the human-animal bond.

Clinic will offer the following services:

 Internal medicine and surgery;

 General Examination
 Orthopedics
 Dental care
 Skin disorders
 Geriatric care
 Endoscopy
 Reproductive services.

Pet photography

Pets are often considered as a family members. They share a special moments with their pet owners as they
treat them like their own children or loved ones. Nowadays, many pet owners are interested in displaying
professional photos of their pets, and they are willing to pay a premium for high quality of images. Our Paws
N Meows club captures movements that pet parents can remember forever to preserve a special relationship.
We will preserve your commitment is to satisfy our client by presenting the perfect photograph that capturing
the personality of the pet and the loving relationship pet and owners.

we will offer our client full rang of custom portrait package where pet parents shoot with their loved ones
nor with the pets which we have in our offer a wide range . Club will offer wide variety of products such as,
portrait sessions, holiday candid photographs, portrait finishes, and framing. Paws N Meows Club aims at
bringing a smile to every pet owner’s face when they see their beautiful family members captured in a
stunning portrait.

Special events

Life is about celebrating the big, the small and everything else between. “For lot of people, their pet is their
first child and therefore they deserve celebration” celebrating a pet birthday or other occasional parties for our
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pet helps your pet to learn appropriate and inappropriate play behaviors through socialization. We organize pet
birthday parties or any other special occasions on site or at location of your choice.

Chapter 4
MARKET RESEARCH AND ANALYSIS

Market description

India is one of the fastest growing pet care markets in the world. India is home to approximately three
crore pet dogs and cats. About 19 million others domestic pets are also currently kept in home. Annually,
about 6 lakh more are being adopted. The market is growing at 13.9 percent annually and will be worth
roughly $430 million or 278 crore and the pet care market is expected to grow at 14 percent and become $490
million market by 2022. Since last few years,India is experiencing double digit growth in its pet industry.
Increasing awareness about branded pet care products, change in lifestyle, rise in disposable income, along
with upsurge in the number of double income household has helped pet care market to grow considerably.

In addition to this, growing pet humanization, urbanization, rise in nuclear families, changing consumers
preference and changing perceptions towards pet and pet owners are driving the pet care industry. Demographic
change like delayed parenthood witnessed in most urban and newly married couple have made owing of pet as
an emotional stimulant nowadays. Pet accessories, grooming and health care growing rapidly into urban market.
Pets are not only compassion in India, but also becoming a style statement for pet owners. They care about their
pets look thus grooming products and services are well accepted by pet owners. Therefore we look forward to
target middle upper class people who owe pets. We ensure to satisfy our customers expectation in a best possible
manner by providing high quality of services to their loved one.

Today’s trend consists of professionals having their families later in life or deciding not to have children at
all. Pet owners are increasingly treating their pets as they would their children. The market for paws N Meows
is all of the dog owners in the metropolitan area and surrounding areas of the city. Professionals are looking
for help to care their pets in a loving playful daycare. There is a need to have pets cared for over long period of
time while their owners are away on business trip. This creates the need to provide a daily exercise and a
playful environment for their pets.They are working professional that need reliable, trusting and convenient
pet care available to them to keep up with the demands of their hectic schedule.

We believe that this is going to be 2/3 of the population, and we have a goal of gaining a 50% market share.
We have a target of a 20% yearly profit increase as the business continues. With 40% of total industry
revenue, people aged 30-40 are the age bracket spending the most on pet services. People aged 50-64 account

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for 33.5% of total revenue.

Potential customer

Paws N Meows club will focus on dual-income, traveling professional families with hectic schedules. Those
trying to strike a balance between the demands of their personal lives of their pets. Pet aren’t just part of the
family anymore. In some cases their are families who are willing to invite dollars to have them cared for in an
environment that would mirror their home surroundings. Our most important group of customers are those
who do not have much time as they desire to invest in their pets and are welling to seek additional help
regardless of costs. We target customers who owe pets ,not restricted to only one pet per households.

Market evaluation

India pet care market continues to record double-digit value growth on the back of pet humanization coupled pet
care industry, driven by strong pet food and pet care services sale advanced with a value CAGR of over 21%
during 2013-18. pet ownership of dogs and other pets in India has increased substantially over the past decade
owing to change in the urban lifestyle and rising number of nuclear families. This has helped pet care market
considerably. High growth growth potential has attracted more investments and many pet start ups like dogs
pot,heads up for tails, nimble wireless have come over the years.

Pet ownership is increasing in India due to urbanization and raising disposable income among middle-class
households, coupled with changing attitudes to pets, for example while cats used to seen as superstitious
creatures this attitude is changing thanks to social media and the ongoing pet humanization trends. Pet care
services is growing rapidly into urban market. The nation is characterized with a monetarily strong middle
class, making the economic pricing segment an important revenue generator. Indian pet care market is
dominated by foreign brands, namely mars international and royal canin India.

Demand for pet care is set to growth over the forecast period fulled by rising pet adoption, growing
attachments towards pets and the ongoing pet humanization and health and wellness trends. The market
categorized into four segment I.e. pet food, pet accessories, pet grooming and pet health care. Pet care services
are divided into veterinary and non-medical. Non medical services which focus on pets, includes bathing and
grooming, pet sitting, obedience training, pet health insurance, along with pampering options such as pets
spa and resorts, in keeping with the humanization and premiumization trends the driving pet market
growth in pet care services. Pet ownership is also seen by a significant number of higher income consumers as
an indication of status,, and feeding their higher quality food, best quality of services, grooming, pet training,
taps this lifestyle appeal.
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Competitive Analysis

The competition in the pet grooming industry is medium at present, but it is increasing as compared to past
time. Because of lesser entry barriers in this industry and the rising profits are increasing the number of pet
stores in operation. The changing trends have becoming a advantageous for industry operations to put higher
margin products and services like premium pet care and high-quality services. There are two types of
competition in the market that is internal competition and external competition. The internal factor in which
the pet stores compete based on prices, services, brand name, and store location. On the other hand external
include competition from the channel that they are seal their products and services. Our competitors includes
pet care centers, pet sitters, and tech companies that provide pet care. There are organizations that offer one or
two services at our location. They are,

 icon kennel
 Swearondog.In
 Puppy oye
 Oh my dog
 Woof woof canine home
 Brigade pet care
 Funry paws etc…
No other organization provides photography, special event planning and overnight facility for both dog and for
pet cat pat parents. We maintain clean and secure environment by investing in such things as pet secure
fencing, proper ventilation, temperature controlled rooms, continuous monitoring of pets throughout the day,
etc. We make sure that your pet experiences the ultimate in comfort and pamering with accommodation such
as comfortable clean bedding, fresh water, climatic controlled rooms.We will work hard to ensure that we only
attract people with the right mindset to help us achieve our business brand in the industry.

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 Chapter 5

MARKETING PLAN

Paws N meows intends to maintain an extensive marketing plan that will ensure maximum visibility for the
business in its target market. Below is an overview of the marketing strategics and objectives of our business

Marketing objectives

 Developing an online presence by creating an website and placing the companies name and
contact information with online directories.
 The companies website will showcase the facilities, its services, its quality treatment to the their
pets, relevant contact information and pricing.

Marketing mix

Product/services

Paws N Meows club offer varieties of pet related services within the scope of pet grooming, pet day care, pet
photography, planning special events, pet sitting etc. Our main intention of starting our business is to provide
a safe facility for pet owners to keep their pets whenever they are not in town or when they re busy at work.
We also help our clients develop their pets capacity, capabilities and performance.

Place

In rural areas, animals tend to loose and often take care of themselves. As they have big spaces there might be
very few people who have a need for pet walking. And due to the similar reason there exist a lower need for
pet sitting. 44% of pet sitters primarily service suburban areas. Taking into consideration these this factors, so
both city areas and suburban areas need for pet care center.

Our business is located in electronic city where over a past few years, it has incredibly transformed itself into a
real estate and IT hub. This endless land had caught the attention of esteemed companies like Infosys, Wipro,
Biocon and many more who then, decided to start up their business. It consist of thousands of young and adult
population, eagerly travelling long distances to work in their dream companies. Also consist more number of
young adults who owe pets in their busy life. so it would be an advantage and creates more opportunity for
business to attract more customer to be successful in the market.

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Price

Paws N Meows will differentiate themselves from other animal care centers with respect to price, quality of
services, ambience, customer satisfaction etc.. we will establish our business offering as a clear and viable
alternative for our target market. As we target both upper and middle class people who owe pets we keep our
price reasonable depending on the services we provide to our customer. Customers pay by the day, by the
hours or the month for taking care of their pets.

Services Small Medium Large

Grooming ( Full grooming package ) 1,499 2,499 2,999

Full grooming + styling 1,999 2,999 3,499

Pet sitting

One day 350 500 600

Overnight stay 600 800 900

Pet clinic services ( Normal checkup ) 299 299 299

Pet training 1000 1200 1500

Pet photography 8,000 8,000 10,000

Special events planning 8,500 8,500 8,500

We accept all kinds of payment options as we are aware that different people prefer different modes of
payment such as,
 Payment by via bank transfer
 Payment via online bank transfer

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 Payment via check
 Payment via bank draft
 Payment via mobile money
 Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no
itches.

Advertisement and promotion

We are aware of the role good publicity plays in the life cycle of a new business hence we were able to work
with our brand and publicity consultants to help us map out publicity and advertising strategies that will help
us walk our way into the heart of our target market.We are set to become the number one choice for both
corporate clients and private clients in the market. Some advertisement activities are,
 We use social media platform to advertise our business such as, Instagram, Facebook , Twitter,
YouTube, Google + et al to promote our brand.
 Advertise our business pet day care services and pet related business in our official website and
employ strategies that will help us pull traffic to the site.
 Advertise through newspapers, magazines and also will drop a mail to the registered pet owners.

Some Promotional activities are,

 Initially We offer discounts to pets parents for the period of two to three weeks in order attract
customers.
 We have concept of membership which consist of two plans, they are as following,

Membership 1 - We charge 100 per month for the period of one year once the period gets expired our
customer will be gifted with exciting mini gift hampers (one bow,100gms chew treat's, toys,

accessories etc..) if they are interested to continue we charge extra 150 per month to avail more exciting gift
hampers.

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Membership 2 - We charge 300 per month for the two years, the customers with membership will have a
free service facility of grooming and styling (only for limited services which would vary every six months)
once in 6 months and we provide fee pet sitting service for any of three days according to customer referrers.

Marketing strategy

Our marketing strategy is a simple one, satisfied customers are our best marketing tool. When a customer
leaves our business with happy pet knowing that it has fulfilled day, our name and service will stand on its
own. We want to build a standard and first – class pet day care center and pet related business that will
leverage on word of mouth advertisement from satisfied clients.

 Using friends and family to spread word about our Paws N Meows pet day care services and pet
related business.
 Placing a small or classified advertisement in the newspaper, or local publication about our
business.
 Encourage word of mouth marketing from loyal and satisfied clients.

Lunch market

Lunch market helps the our organization to promote awareness about the services and to build brand image in
the market by using several method:
 Direct mail
 Superior location
 Bring homely atmosphere
 Community involvement

Public relation

Public relation plays very important role in every organization this can be this can be achieved by following
two points :
 Our best quality of services
 Our unique grooming style

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 The major goal of publicity is to achieve local market awareness and establish the brand on a wide scale to set
the stage for future expansion. Local market awareness is vital because more than 50% of sales will come
from people living within a 5-mile radius of the store.

Gift basket

We carry a wide variety of quality gift items, like toys, accessories that includes various combos specially design
for both Paws and Meows. This gift combo will be valid for the customers who will exceed one year of his/her
membership. However, since it is difficult to project at this time we have not included in financial compu

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 CHAPTER 6

OPERSTIONS

To begin with, we will need a 3,000 sq ft land for the pet care center. We have located in electronic city ( phase
2 ) of residential areas that have maximum households with pets. Furnishing and additional construction in the
facility will cost INR 4.5-5 lakh. Setting up the play area will cost around INR 20,000-25,000. Add another
INR 60,000-70,000 on utility deposits, building the website, permits and other miscellaneous costs.
As for operational costs, rent of a 3000 sq ft land will be upwards of INR 1 lakh per month. Electricity and
water bills can amount to about INR 20,000 per month and grocery for dog’s food will be INR 7,000-10,000
per month. Next expense will be on marketing, which will cost INR 10,000-14,000 per month until we get
enough repeat customers. Our source of revenue will mainly be the fees charged to pet owners. Fees will
vary as per the type of services provided and age of pets.

Paws N Meows Club consisting of one manager and others staff working towards to achieve our organizational
goal. we hire professional and qualified employees to take care of your loved one’s. We buy all our raw materials
directly from the manufactures especially medical and grooming equipment's which would help us to acquire raw
materials at a price which is lower than the price which is quoted in the market and this helps our business to
mange our expanse.We provide high customer satisfaction by rendering excellent service, quality pet care, and
furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work
environment which respects diversity, ideas, and hard work. We provide safe comfortable and enjoyable
atmosphere for your loved once’s. we also encourage teen ages who love to take of pets during the weekends thus
this will reduces our expenses from hiring new employees

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 CHAPTER 7

ENTREPRENEURIAL TEAM AND ORGANIZATIONAL STRUCTURE

The Entrepreneurial team will consist of the one co-founders, a Chief Executive Manager, two Front officers,
In house play room supervisor, Pet groomer , Pet sitters, a Pet photographer, Special event planner, Pet doctors
etc. As we grow we expect to need outside guidance in the areas of accounting and financial advising.

Entrepreneurial and organization

Organizational structure

It is a known fact that, the success of any business is to a larger extent dependent on the business structure of
the organization and the people who occupy the available roles in the organization. Paws N Meows will build
a solid business structure that can support the growth of our pet sitting business.

We will ensure that we hire competent we that we want to become one of the leading pet sitting services
business brand in the industry in the market.it highly necessary for our organization to deliberately build a well
– structured business from the onset.We will work hard to ensure that we only attract people with the right
mindset to help us achieve our business goals and objectives in record time. Below are the roles that will be
made available in our organization.

We will be organized and managed in a creative, innovative fashion to generate very high levels of customer
satisfaction. We will create a working climate conducive to a high degree of personal development and
satisfaction for employees. A policy manual will be developed and implemented.
Job descriptions will be developed to identify
necessary competencies and skill sets. Team oriented professionals with common goals will be hired. We will
conduct weekly staff meetings to discuss ideas, suggestions, and operations. An annual motivational seminar
will be held and we will develop an employee recognition program. As the business grows, the company will
offer an employee benefit package to include health and vacation benefits for everyone. Organization consist
of,

 Chief Executive Manager

 Front office
 In house play room supervisor
 Pet groomer

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 Pet sitter
 Pet photographer
 Special event planner
 Pet doctors

Roles and responsibilities

Chief Executive Manager

 One manager is appointed to oversee and fill-in for all areas. Increases management’s
effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining;
communicating values, strategies, and objectives; assigning account abilities; planning,
monitoring, and appraising job results; developing incentives; developing a climate for offering
information and opinions; providing educational opportunities.
 Responsible for providing direction for the business Creates, communicate, and implements the
organization’s vision, mission, and overall direction – i.e. leading the development and
implementation of the overall organization’s strategy.
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization.

Front office

 Two or four front desk reception is appointed to greet customers, receive payments for
services/products, set appointments, answer phones, check-in pets, distribute wash your own
supplies and maintain files of clients with data entry.
 Answer phone calls, which involves answering questions and screening and scheduling
appointments.
 Handle incoming and outgoing mail and email.
 Enter data into computerized billing program.
 Process credit card payments and prepare bank deposit.
 They should make owners to fill out a detailed contact sheet with their contact information, their
vet’s contact information, and relevant information about the pet (such as age, breed, weight,
prior medical conditions, and medications).

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In house play room supervisor

 One or two people are employed as in house play room supervisor. They will feed and water
pets, keep area clean, walk and exercise, collect pets at check-out time. Two will be on staff full
time and two will work part time.

Pet groomer

 One or two pet groomer is appointed to perform various grooming duties necessary to improve
pets’ hygiene and enhance their physical appearance.
 Styling with scissors.
 Shampooing and drying, using specialist hairdryers or drying cabinets.
 Brushing or combing to get rid of tangles.
 Trimming a dog into the right shape for its breed, using electric clippers or a stripping knife.
 Pet groomers need to take special care when clipping; for dogs, this is especially important
around the face, legs and paws. Grooming dogs may sometimes involve clipping a dog;s claws,
cleaning its ears or teeth and treating parasites.

Pet sitter

 Two or three pet sitter is appointed to supervise cats, dogs, and other pets while their owners are
away.
 Providing food and water, grooming, taking pets to vet appointments, administering medicine,
taking dogs out for a walk, and providing companionship.
 Pet sitters are responsible for all basic animal care while their clients are on vacation or traveling
for Business
 Provide food and water.
 Walk dogs.
 Give medications, if applicable.

Pet photographer

 One or two pet photographer is appointed to photograph the dogs and cats.
 Using the computer and photo editing software, edit photo for best result.
 Submit the photos to the concerned pet parents.
 Capture professional-quality images of animal subjects.

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 Plan the composition of photographs
 Using professional photography equipment, lighting, and techniques for the best results.

Special event planner

 One or two people are appointed to plan special events.

 Special events planners are responsible for planning and coordinating a variety of events for
pets.
 Leading the whole events programme to ensure the smooth working environment.
 Ensure relevant attendees present, prepare an agenda, provide a clear brief, ensure actions are
followed up and deadlines are met.

Pet doctor

 Examining animals to diagnose health problems.

 Treating and dressing wounds.
 Operating medical equipment like x-ray machines on animals.
 Testing for vaccines against diseases.
 Vaccinating animals.
 Prescribing medication.

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 Chapter 8

FINANCIAL PROJECTIONS

1. Projected Profit and Loss Account

2. Projected Balance Sheet

We want to finance the start-up of our company mainly through personal investment and a short-term
business loan. We think this is a good risk/return situation and we will provide the necessary personal
guarantees to secure the business loan. We will finance growth through the collection of the fees for our
services

Start up expenses

Start up expenses Amount (Rs)

Legal 50,000

Insurance 10,000

Rent 1,00,000

Dog food 50,000

Expenses of equipment

Grooming equipment 80,000

Clinic equipment 2,50,000

Dog chambers 50,000

Dog beds 30,000

Total expenses 6,20,000

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Start up assets

Amount (Rs)
Start up assets

Cash required 3,00,000

Start up inventory 50,000

Long term assets 3,00,000

Other Assets 2,00,000

Total 8,50,000

Sources of fund or start up funding

Particulars Amount (Rs)

Capital 5,00,000

Borrowings 15,00,00

Total funding required 20,00,00

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Projected Balance sheet:

Particulars Amount (Rs)

Assets

Inventory 60,000

Cash 3,00,000

Furniture 1,50,000

Equipment

Grooming equipment 90,0000

Clinic equipment 2,50,000

Other assets 2,00,000

Total Assets 10,50,000

Equity and Liabilities

Owners equity

capital 5,00,000

Liabilities

Borrowings 15,00,000

Total Liabilities 20,00,000

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Projected cash flow statement:

Particulars 1st month 2nd month 3rd month

Opening balance 3,00,000 4,00,000 5,00,000

Cash in

Sales 90,000 1,50,000 2,00,000

Total 3,90,000 5,50,000 7,00,000

Cash flow/ cash out

Raw Materials 1,30,000 2,00,000 2,50,000

Marketing 1,00,000 1,00,000 1,30,000

Salaries 1,50,000 2,00,000 2,20,000

Total 3,90,000 5,20,000 6,00,000

Net Cash flow 10,000 50,000 1,00,000

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Projected Profit and loss account:

Particulars 1st year 2nd year

Gross sales 18,00,00 25,00,000

Materials 6,00,000 11,00,000

Gross profit 12,00,000 14,00,000

Less : Operating expenses

salaries 10,00,000 11,00,000

Advertising 1,00,000 1,00,000

Total 11,00,000 12,00,000

Operating profit 1,00,000 2,00,000

Profit after tax

Less : Tax paid 2,000 3,000

Profit 98,000 1,97,000

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 Chapter 9

CONCLUSION

Nothing compares to the joy of coming home to a loyal companion. The unconditional love
of a pet can do more than keep you company. Pets may also decrease stress, improve heart
health, and even help children with their emotional and social skills. An estimated 68% of
U.S. households have a pet

Ensuring the welfare of our pets needs to start well before a new pet is brought home.
Deciding to share your life with an animal should be thought about carefully, with
consideration given to the pet’s needs as well as your own. Yet 20% of owners told us they
did no research before acquiring their pet, and only 18% looked into the cost of owning a pet.
Owning a pet takes commitment –of finance, emotion and time. When asked, 30% of owners
agreed that owning a pet is hard work, 40% agreed that it is 'expensive' and 16% agreed that
it 'makes me stressed.

It is essential that we continue to work towards understanding and overcoming the barriers
owners have to providing the care that pets require, and helping them learn about how to take
care of their pets, especially at a time with so many competing voices. The veterinary
profession and the wider animal welfare community have a vital role to play in using both
empathy and evidence-based information to guide owners to help them improve their pet’s
wellbeing.

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APPENDIX

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