Delivering happiness

around the world:

The iconic Coca-Cola’s
Christmas commercial

Voicu Andra
Boboc Gabriela
• Everyone has seen the famous Coca-Cola Christmas ad at
least once. With bright colors and a cheerful vibe, the
commercial has lighted up people's homes for years. When
you see a fleet of bright red trucks, you'll know the holidays
are coming.
 Do you know how it all started?
• The first trucks in the Coca-Cola
Caravan weren’t even real. They were
an ad created in 1995 by American
agency.
• In the commercial, three semi-trailer
props were crafted into an endless
caravan of Coke trucks, passing
through valleys and towns.
• In 1998, bringing the Christmas
spirit out stronger than ever, the
‘Christmas Caravan’ ad broadcast
across more than 100 countries to
millions of viewers.
The Christmas Cravan
came to life
• After years of iconic commercials, the Christmas Caravan
started to come to life for real, starting with a trip across
the USA.
• The truck tour made its debut in Great Britain in 2010
after proving popular in Germany and across Europe.
Millions of people have followed its journey, from
villages to seaside towns, even using it for marriage
proposals.
• What could possibly top this?
 • https://www.youtube.com/
Videoclip watch?v=cBn3xaKzAu