JUAN FOR THE WORLD

November 14, 2022

Valerie Laura V. Marquina

JUAN FOR THE WORLD

OCTOBER 2021
OBJECTIVES
• Register Filipino trademarks
owned by MSMEs under the
Madrid Protocol
• Technical and financial
assistance
INCENTIVE PACKAGE BACKGROUND
• Madrid Outbound (International Application)
– Less than 500 filings since 2012

• Reasons for low filings:

– Cost
– Unfamiliarity with Madrid Protocol
– Complicated process
COST EFFECTIVE
• Airfare
• Hotel accommodation
• Agent’s fees
• Other travel-related fees
CRITERIA
• classified as MSME by the DTI
• valid and existing registered mark with the
IPOPHL
• business belongs to DTI's priority industries
• significant potential or actual market abroad
• no pending or registered trademark abroad
Cont. CRITERIA
• in business for at least one (1) year or with
limited financial capability or other similar
conditions

• Will cover additional expenses required other

than IPOPHL's Handling Fee (Php2,617.92)
that are not covered by a sponsoring
organization, association or institution
GENERAL CONDITIONS
• TM Applicants:
– Submit to IPOPHL Request for Waiver of Fees
and Undertaking :
• certified by IPOPHL and evaluated by DTI pursuant to
the criteria

• IPOPHL:
– match the business of the applicant with an
organization, association, institution or
individual who will shoulder the fees
Cont. GENERAL CONDITIONS
• TM Applicants:
– must submit proof of actual use of the mark in
the Designated Contracting Parties (DCPs)
within one year from the date of the
international registration.

• one-time privilege, applicant who fails to actually

use the mark within the one-year period in the said
DCPs shall disqualify him to avail of the Fee Waiver
for subsequent applications
WAIVER OF FEE
FEES

w/ color: CHF903
w/o color: CHF653
CHF100

(WIPO WEBSITE)
ROLE OF IPSOS
1. Assist:
• applicants in conducting trademark search
• completion of Form MM2 (Madrid Protocol Application
Form)

2. Submit a monthly report of all applicants endorsed

under the "Juan for the World" Incentive Package and
the status of their international applications/registrations,
as may be applicable, to the Office of the Director of
Trademarks and the Supervising Deputy Director
General
INTERNATIONAL REGISTRATION

International applications are

subject to formality examination by
the IB of WIPO and substantive
examination by the DCPs
JUAN FOR THE WORLD PROCESS
Applicant

IPSO IPOPHLMadrid Unit

BOT Director

DTI WIPO IB

IPOPHL DG

DCPS
Sponsor
Applicant
REFERRAL BY THE BOT DIRECTOR

• while the process of International Registration is

ongoing, the BOT Director may refer the MSMEs to
DTI or other private partners for capacity building
seminars, like branding, marketing, etc.

• this program does not end in the mere filing of the

MM2 but also in capacitating the MSMEs
Thank you.