QFD: House of Quality

Correlations
+
Positive +
+
Negative −
No Correlation
−
Relationships
9 Strong ●
3 Moderate ○
1 Weak ▽ +
Direction of Improvement
− +
Maximize ▲
Target ◇
Minimize ▼
+ +

Competitor #1: Self Watering Hanging Baskets

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Competitor #2: Plastic Planter Self Watering

▼ ▼ ▲ ▼ ▼ ▼ ▲ ▲ ◇ ▲ ▲ ◇ ▼ ◇ ▲ ◇

Competitor #4: Cube Self-Watering Planter

Competitor #3: Oval Self Watering Planter
Direction of Improvement
Specifications
Engineering

Hardness (Resist scratching)

Features to enable repair

Aesthetically pleasing
corrosion resistance

Automated System
surface roughness

Removable pieces
Toxicity of material
Expected Lifetime
Size (dimensions)

Reliable Material

No sharp edges
Thickness

Efficiency
weight

Cost
Customer
Requirements
(Explicit and
Category

Implicit)
Weight

5 Enables Plant to grow ● ● ● ○ ● 3 2 4 3

Functionality
3 accessible to light ○ 4 3 3 2

4 fit sufficient water amount ● ● 3 1 2 2

4 Fit plant roots ○ ● ● 1 3 3 3

2 Easy to clean ○ ▽ ● ● ▽ ● 1 3 2 3

Easy to use 2 Portable ● ● ○ 3 3 1 1

5 Easy to control watering ● ○ 1 1 3 3

Durability 4 Last a reasonable lifespan ● ○ ● ● ● ● ● 1 1 4 3

Apperance
4 Modern that satisfies everyone ▽ ▽ ▽ ○ ● 2 1 3 3

4 Does not obstruct plant view ● 4 3 3 3

Price 4 affordable ● ○ 3 3 1 2

Flexibility 3 flexible size and design ● ○ ● 1 1 1 1

4 Harmless ● ● ● ● 1 2 3 3

Safety 5 Doesn’t leak water ○ ● ● 1 2 3 4

4 Prevent Injures ● ● ● 2 2 4 3

Target

Max Relationship 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9
Absolute importance 40 177 36 103 93 36 72 93 165 72 81 45 74 27 141 63
Relative importance 3% 13% 3% 8% 7% 3% 5% 7% 13% 5% 6% 3% 6% 2% 11% 5%

Weight Chart
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