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1. What is International Marketing?

In the most straightforward words, International Marketing is the one that involves the
company in making one more or many marketing decisions beyond the national boundaries.
Sometimes it is the most expensive as it consists of a company establishing manufacturing
production, shipping, and marketing facilities overseas and coordinating it with Marketing
strategies worldwide. Therefore, International Marketing is referred to as dynamic.

2. What are the most famous international brands in your country? What sort
of image do they have a) at home, and b) abroad?

Top international brands in Vietnam include:

- Zara
- UNIQLO
- H&M
 Their sorts of images:
 At home: They are all international brands, the price is more suitable for middle-
class people, and the design is trendy but not too avant-garde. They can be
considered quite luxury brands because they are not cheap for Vietnamese people.
 Abroad: Poor people, as well as rich people, wear these brands. The pricing of
these brands is reasonable due to their stylish design. They consider these brands
an excellent option to get their daily outwear.