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Although it may not be the ideal metric, it is obvious that if you outsell your
competitors, your clients prefer you and you are more successful than them.
Mismanagement is a serious error that will almost certainly result in the failure of
your business because it demonstrates a lack of management and control on your
part.
Depending on the product you wish to rebrand, it could be useless in certain respects
yet advantageous for a new image or market niche.
Naturally, if your business employs a large number of people and you lack the money
to compensate them, then this will fail.
Undercutting the competition might not be a wise decision because, when you do so,
you feel safe and stop worrying about being better.