Slide 1 

:
The company's strategic plan is likely to be focused on maintaining its position as a market leader in
the global beverage industry and continuing to grow its brand and product offerings. This may
involve a number of different strategies, such as expanding into new markets, introducing new
products, acquiring other companies, and investing in marketing and advertising to increase brand
awareness and loyalty. The specific details of Coca-Cola's strategic plan are not publicly available, as
it is a privately held company.

Coca cola always the plan to reinforce it’s position, providing continuous production all year round,
and not letting potential clients go to another beverage provider ( in example Pepsi ) so an excessive
marketing campaign is conducted all year round and with a visible strategy of marking its territory

Slide 2 :
To be able to market its product properly, a business must be aware of the product life cycle of its
product. The standard product life cycle tends to have five phases: Development, Introduction,
Growth, Maturity and Decline. Coca-Cola is currently in the maturity stage, which is evidenced
primarily by the fact that they have a large, loyal group of stable customers.

Furthermore, cost management, product differentiation and marketing have become more
important as growth slows and market share becomes the key determinant of profitability. In foreign
markets the product life cycle is in more of a growth trend Coke’s advantage in this area is mainly
due to its establishment strong branding and it is now able to use this area of stable profitability to
subsidize the domestic Cola Wars.