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  • Systems Lab Material For Exercise

    Uploaded by

    Armando Elizondo
    6 views13 pages
    This document outlines an agenda for a lab exercise covering various marketing topics. It includes ethnography, grounded theory, segmentation, targeting and positioning, understanding marketing, buyer personas, storytelling, B2B vs B2C marketing, and customer journey mapping. Video links are provided for each topic as resources to learn more.

    Original Description:

    Document with video recopilation about soft systems

    Original Title

    Systems Lab Material for Exercise

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    This document outlines an agenda for a lab exercise covering various marketing topics. It includes ethnography, grounded theory, segmentation, targeting and positioning, understanding marketing, buyer personas, storytelling, B2B vs B2C marketing, and customer journey mapping. Video links are provided for each topic as resources to learn more.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views13 pages

    Systems Lab Material For Exercise

    Uploaded by

    Armando Elizondo
    This document outlines an agenda for a lab exercise covering various marketing topics. It includes ethnography, grounded theory, segmentation, targeting and positioning, understanding marketing, buyer personas, storytelling, B2B vs B2C marketing, and customer journey mapping. Video links are provided for each topic as resources to learn more.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Systems Laboratory

    Lab Exercise
    Agenda

     Ethnography
     Grounded theory
     Introduction to marketing
     Segmentation, targeting, and positioning
     Understanding marketing
     A buyer persona
     Storytelling
     Creating a story
     B2B vs B2C
     B2B Marketing
     Customer journey map
    Ethnography

     https://www.youtube.com/watch?v=Tn_L0lhCOfY
    Grounded Theory

     https://www.youtube.com/watch?v=tirZ7ktPW64
    Introduction to marketing

     https://www.youtube.com/watch?v=8Sj2tbh-ozE
    Segmentation, targeting, and positioning

     https://www.youtube.com/watch?v=K400f3nvtrI
    Understanding marketing

     https://www.youtube.com/watch?v=ZYw52nVZl_0
    A buyer persona

     https://www.youtube.com/watch?v=9aPAPANeMKg
    Storytelling

     https://www.youtube.com/watch?v=Nj-hdQMa3uA
    Creating a story

     https://www.youtube.com/watch?v=YaOZyJ9ZDQM
    B2B vs B2C

     https://www.youtube.com/watch?v=OqcTwveJmRU
     https://www.youtube.com/watch?v=SKOozKs_1QU
    B2B Marketing

     https://www.youtube.com/watch?v=hukEe9qfFzg
    Customer journey map

     https://www.youtube.com/watch?v=68ZXwI5L4kY

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