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  • Conventions of A TV Advert

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    Amneet100
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    The document discusses several conventions commonly used in TV advertising, including slogans, typography/logos, brand/company names, editing, sound, narratives, and camera shots. Examples are provided for each convention through embedded YouTube links showing how each technique is implemented in real ads. The purpose is to outline the key elements that TV advertisers typically employ to effectively promote their products or services.

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    Conventions of a TV Advert

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    The document discusses several conventions commonly used in TV advertising, including slogans, typography/logos, brand/company names, editing, sound, narratives, and camera shots. Examples are provided for each convention through embedded YouTube links showing how each technique is implemented in real ads. The purpose is to outline the key elements that TV advertisers typically employ to effectively promote their products or services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views7 pages

    Conventions of A TV Advert

    Uploaded by

    Amneet100
    The document discusses several conventions commonly used in TV advertising, including slogans, typography/logos, brand/company names, editing, sound, narratives, and camera shots. Examples are provided for each convention through embedded YouTube links showing how each technique is implemented in real ads. The purpose is to outline the key elements that TV advertisers typically employ to effectively promote their products or services.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Conventions of a TV advert

    By Amneet Dhillon
    Adverts
    http://www.youtube.com/watch?v=RvnsJ0Zfw4k&feature=channel

    http://www.youtube.com/watch?v=vL9WLeUi5tc&feature=related

    http://www.youtube.com/watch?v=Dhg_rjpvtME&feature=related

    http://www.youtube.com/watch?v=NB3NPNM4xgo

    http://www.youtube.com/watch?v=t-AQGohc3zI
    Conventions
    Slogan
    Typography
    Logo
    Brand Name/Company Name
    Editing
    Sound
    Narrative/Voice Over
    Narrative
    Camera
    Product In Use
    Slogan
    A slogan is short, simple and goes straight to the point.

    http://www.youtube.com/watch?v=NB3NPNM4xgo http://www.youtube.com/watch?v=Dhg_rjpvtME&feature=related

    http://www.youtube.com/watch?v=4Y95tLFf8Mo
    Typography/Logo
    Typography is the font of the writing in a advert and the Logo is something which stands out and is
    recognisable. The logo can represent the company

    http://www.youtube.com/watch?v=MgVB5HRrhtM http://www.youtube.com/watch?v=2_qzQYf2nsc

    http://www.youtube.com/watch?v=_ve4M4UsJQo
    Brand Name/Company Name
    The brand name or company name is the name of the company being advertised so that the audience knows
    who they are.

    http://www.youtube.com/watch?v=1WlRcXIO5ik http://www.youtube.com/watch?v=YSmZapShlxc

    http://www.youtube.com/watch?v=h666mkDZCDw
    Camera
    Camera is when the produces choose different types of camera shots or angles in an advert

    http://www.youtube.com/watch?v=8rWbg4-dw1g http://www.youtube.com/watch?v=fDoDUC9M0Sg

    http://www.youtube.com/watch?v=swxvsUgrTvg

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